In order to seize the market and customers quickly, many people like to fight a "price war".

However, in order to get more profits, many people talk about "price war".

People and enterprises who love to fight "price wars" are unpopular and the most annoying.

However, everyone hopes to gain benefits by fighting a "price war".

A friend told me a story before, saying that when the business of steel and wooden doors was booming two years ago, a factory that made colored plates called all the bosses of colored plate factories to have dinner together. Everyone agreed on the wine table not to fight price wars indiscriminately, unify the lowest price, and then do business on their own merits.

As a result, my friend foolishly did what everyone said on the wine table after dinner, only to find that all his clients had done it with others. As soon as I got to know it, I found that the convened factory owner had taken the initiative to put down the price and poached all his customers.

20 15, the same factory took the initiative to call us not to sell the mold board too low, and everyone wanted six profit margins. As a result, in July of that year, I went to the market, went to find a big customer in Anhui and called the customer. The customer said: your door panels are too expensive, and a factory is much cheaper than yours.

I was very shocked. You don't say! Didn't a factory call and say we sold it cheaply? How can it be cheaper than what we sell? As a result, the customer took out the invoice, and the price was cheaper than ours, and it was also settled on a monthly basis.

From then on, I know that it makes sense for a factory to achieve today's scale. At least, people are not soft on the price war, which is not the same as what we see on the surface.

Liang Ning once defeated Jiang Min with Rising, and Qihoo 360 defeated Rising, telling us that enterprises that are good at price wars can be big.

Existence is reasonable, as long as there is a "price war", it shows that there is still room for profit in this industry.

If there is no price war in an industry, either this industry is a monopoly industry and everyone makes huge profits, or this industry is rotten and not worth continuing.

Xiaomi company is also a company that is very good at price war. Lei Jun shouted the slogan of "born for fever" and sold the lowest price with the best configuration. Even shouted the slogan that Xiaomi hardware only earned 5%.

Then can we learn from Xiaomi, for example, if I sell doors, I only earn 5%? If we just copy mechanically like this, then we are not far from death.

For Xiaomi mobile phone, hardware earns 5% profit, is it less? Quite a lot, a mobile phone earns 100, and Xiaomi sells futures. With the decline of spare parts, the profit margin of mobile phones will increase. In fact, the profit of Xiaomi mobile phone is far more than 5%.

The price of raw materials in our door industry is relatively stable, with little fluctuation. Even with the increasingly strict environmental protection policy, the price of raw materials is still on the rise. For most of our enterprises, it is difficult for most of our manufacturers to earn 5% after excluding various expenses.

Xiaomi's mobile phone hardware can be used without making money. He just wants his mobile phone to be the entrance to the mobile Internet. He competes for users through mobile phones and improves the ecology of his mobile Internet through mobile phones.

Most of our door factories have no ecological consciousness. We focus on the door, and I have nothing but the door.

When we focus on one thing, in fact, we can't afford to lose the price war. Imagine, if all our doors don't make money, why do we have to make doors?

Many people in the circle of friends forwarded it two days ago. When the price of doors is getting cheaper and cheaper, enterprises are not far from death. This article about sales anxiety has attracted the attention of many door factory owners.

In fact, the price war is not so terrible. The usual price war method in the market is to reduce the configuration and price. This method can only deceive consumers for a while, not for a long time. It seems that many mobile phones are cheaper than Xiaomi, but the configuration is not as good as Xiaomi. As a result, many people still don't buy it, and the sales volume is still not as high as a small meter.

Many of our door factory customers, in order to cope with the price war, organize alliances, several factories set prices and colors together, and everyone unified the sales price, and the higher the selling price, the more they earned. In fact, dealers are not stupid. Why do people let you earn more? Then the boss of our enterprise may not be able to keep the price. You set the price and color, others set the price and color. If you don't buy it cheaply, he will represent others.

Market demand is always the best thing, the lowest price, and all strategies that try to sell high prices will eventually go bankrupt.

So at this time, instead of lowering the configuration and price without a bottom line, it is better to do a good job of products and make yourself a good product standard.

After listening to the course of getting APP, everyone said yes. Why is Luo Canyonghao doing so well in getting APP? Because Luo Yonghao only makes the best products, all his courses must be done by top people in the industry. He has an idea of making products, and I agree with him: if you don't take the initiative to come to the door, if you think you are good enough, then you wait, and sooner or later I will see you and wait for me to come to you.

If our products can do the same, I only make the best products, I only cooperate with the best suppliers, and then I only earn 5% gross profit like Xiaomi, and my products are the industry standard.

Then, I don't just make a door. I cooperate with many manufacturers to make home-related ecological products, such as the most cost-effective home monitoring system, the most cost-effective fingerprint lock, the most cost-effective floor and so on. The door is only part of my profit source, and I want to do this ecology more.

Finally, the most important thing in price war is not to exaggerate propaganda and attack peers. For example, it is often said that painting doors will be out of date. I really want to ask, where is the painting door out of date?

0? Woman: Jenny