? Responsible for supervising the detailed notification/screening questionnaire.
The project notice includes the project number and project category (such as advertising test/product test, etc.). ), grouping requirements, detailed quota requirements (such as the number of users of a product, income, education level, equipment requirements, record submission date and other relevant requirements). Special requirements shall be specified.
Responsible for supervision and timely communication with customers.
Telephone training/communication should be conducted with customers on relevant requirements and precautions to ensure accurate understanding of all requirements/contents, and any uncertain/unclear questions should be communicated with customers.
Interviewer recruitment
-According to different project requirements and operating time, liaison officers are generally not provided with detailed (specific) recruitment conditions. In addition, according to previous work records, different liaison officers must be reasonably assigned to participate in the recruitment, and the proportion of interviewers recruited by them must be strictly controlled (no more than 2 in each group). Generally, each group needs to recruit 1 1- 12 people (to participate last as required).
The recruitment information of the above projects can be published by telephone or face to face.
Under normal circumstances, the number of qualified interviewers recruited by the same liaison officer in each group shall not exceed 2; The number of recruits for the same liaison officer of the same project shall not exceed 3; At the same time, make sure that the interviewees don't know each other.
Special projects are handled separately.
The liaison officer feeds back the personal data of the interviewee.
The liaison officer shall provide the supervisor with the basic personal information of the candidate interviewer before the specified time, and try to provide the interviewer's personal ID number. For projects with tight time, the supervisor should take the initiative to contact the liaison officer to obtain the information of the interviewee as soon as possible.
The liaison officer has the responsibility to remind the interviewee to bring the original ID card when attending the symposium, otherwise it will be regarded as invalid contact (even if the contacted interviewee's certificate is qualified, he will not be allowed to attend the meeting, so the contact fee will not be paid, and the interviewee will give gifts as appropriate).
? Interviewee screening/screening questionnaire
All respondents need to pass the screening questionnaire, and the screening is mainly conducted by telephone. In general, the project director must be responsible. If there are many groups and the recruitment time is short, it is really necessary to increase personnel to help with the screening work. These personnel must receive comprehensive training from the supervisor and accept the supervision of the above-mentioned personnel. Only after the requirements are confirmed, can the screening work be carried out separately. In addition to what is required in the project screening questionnaire, you must first know the correct writing of the interviewee's ID number and name, and record it at the top of the questionnaire. All screening questionnaires must be kept completely by special person or project supervisor, and the storage period should be at least 12 months.
In any case, the liaison officer shall not fill in the recruitment screening questionnaire.
? Interviewee's computer database/ID number check.
The database of interviewees shall at least contain the following contents: (All qualified interviewees who have arrived at the site shall be included) Name/ID number/age/gender/total monthly family income/occupation/education level/unit/contact information/marriage, and indicate whether they participated in the project/number of people who participated in the survey/date/product (brand)/frequency of use/others.
In general, the information of all the interviewees who participated in the symposium/in-depth visit should be entered into the database within 7 days after the end of the project.
All respondents who pass the screening questionnaire must first check with the database of respondents stored in the computer, and the main contents of the check are ID number and name. Only those who check correctly can send a written invitation to the forum.
Background information of qualified interviewers/communication during recruitment
Under normal circumstances, the project supervisor should summarize the personal data of the interviewees who have passed the questionnaire screening and identity check, and provide them to the overall supervisor every day.
If researchers have any questions about the data summary of the interviewees, they should communicate with the project director (or coordinator) as soon as possible.
Invite/remind interviewees
The invitation letter to the interviewee should include a clear meeting time (must arrive at the designated place at least 15 minutes in advance)/specific address/main means of transportation/contact person/telephone number/office topographic map.
For the interviewer who has sent out the invitation letter, the supervisor should reconfirm with the interviewer by phone 1 day before the meeting, and ask the liaison officer to help urge or remind the interviewer to attend on time.
Field screening
All interviewees must register/check at the front desk with an invitation letter.
-The supervisor must check the interviewee's ID card (with the ID number available at the time of screening) and photos. All interviewees without ID cards are not allowed to attend the seminar and will not pay the liaison fee to the relevant liaison officer.
The personal data in the screening questionnaire must be used to check the completed self-filled questionnaire.
Give the interviewee's information to the moderator, who will decide who will participate in the forum.
Before the meeting, give the information of qualified interviewees to the host and customers.
-Provide the customer with the interviewee's seat map.
Respondents' famous brands should be prepared in advance.
Meeting equipment/other preparations
The project supervisor should carefully debug the meeting equipment one day before the meeting, and guarantee it immediately when problems are found.
According to the notification requirements, prepare tapes/videos/recording papers and other items.
-Make an appointment with other assistants (recorder/translator) in advance.
Other matters (such as product procurement/data preparation/food).
Other matters after the end of the project
-Organize the information of interviewees
Check the quality of transcripts and submit electronic transcripts, video tapes and audio tapes.
Evaluation of recruitment quality of liaison officers.