(1) Visit the competitor's website.

(2) Collect information released by competitors on the Internet.

(3) Obtain competitor information from other online media.

(4) Obtain competitor information from relevant newsgroups and BBS.

Steps to collect competitor information on the Internet.

(1) Determine the competitors first. The best way to find online competitors is to search among the top 8 navigation websites in the world. The eight major navigation websites are: Yahoo, altavista, infoseek, excite, hotbot, webcrawler, lycos and planetsearch. For China, there are not many online enterprises, and only some competitors may be found through engine search, which should be noted.

⑵ Choose the way to collect information. Leaders can choose some public media, such as online newspapers, collect information or participate in BBS and newsgroup discussions, so as to find potential threats and the latest competition trends, and then visit their challengers' websites in a targeted manner to understand their development status, so as to prepare for the battle; Challenge followers mainly choose to visit the leader's website and pretend to be the leader's customers to collect their information, and at the same time use some public online media; Supplementers may be limited to factors such as funds, mainly by visiting competitors' websites to understand the competitive dynamics.

⑶ Establish an effective information analysis and processing system. It is best to collect and process information by a special person, manage it by classification, and organize the management information with a database for future inquiry. Enterprises collect market information, mainly product price changes and supply and demand changes. At present, there are many information networks on the Internet:

(1) Real-time market information network, such as stock and futures markets (e.g. Zhonggong). Com securities information port;

(2) professional product business information network (such as HC computer business information network;

(3) Integrated information network (such as China Market Information Network). When collecting information, first find out the address of the required business information website through the search engine; Then visit the site and register, some sites are charged, you can choose whether to visit the charging information network according to the importance and reliability of the information you need; When obtaining the required information on the website of the business information network, the search tools provided by the website are generally used to search, and the search method is basically similar to that of the search engine. Generally speaking, different commercial information networks have different emphases, so it is best to visit several related but not exactly the same websites at the same time in order to understand the latest and most comprehensive market conditions. Understanding consumers' preferences through the Internet is mainly achieved through direct online surveys. Understanding consumers' preferences is to collect consumers' personality characteristics and provide basis for enterprises to segment markets and seek market opportunities.

To understand consumers' preferences by using the Internet, we must first identify consumers' personal characteristics, such as address, age, e-mail, occupation, etc. In order to avoid repeated statistics, a Cookie is usually placed on the computer of the counted visitors to record the number and personality characteristics of the visitors, so that consumers can not fill in repeated information in the next interview, and can also reduce repeated surveys of the same visitors. Another way is to use rewards or gifts to attract visitors to register and fill out personal information forms to obtain consumers' personality characteristics. Secondly, when investigating some information sensitive to consumers, we should pay attention to some skills.

Some companies also know what consumers are interested in corporate websites through webpage statistics. Now statistical software can truthfully record the IP address of each visited web page, how to find the page and other information. According to this information, we can determine what consumers are interested in and what problems need to pay attention to. Of course, relying on this information alone is not enough.

At present, for the convenience of consumers, many companies set up BBS on their websites to let consumers comment and express their opinions on their products. Some companies allow consumers to place orders directly through the internet and put forward their own personalized needs, so that companies can obtain first-hand information directly from consumers. It is not enough for an enterprise to know only some information closely related to it, especially when making major decisions, it must also know some information about politics, law, culture and geographical environment. It is helpful for enterprises to comprehensively consider market change factors from a global perspective and seek market business opportunities. As a sea of information, the Internet can basically learn the above information, and the key is to find useful information.