Let me talk about my views on the Shenzhou brand first. Shenzhou, as a well-known cheap computer brand in China, cheated people many years ago, and at the same time achieved the low price of computers that others could not. Personally, I think that cheating on Shenzhou Computer is just a little money, and it's no big deal. Not the food industry. It won't kill you. It's not an enterprise like Baidu that harms the country and the people. Therefore, Shenzhou is not even a bad guy, but a profiteer at most. After all, the business environment is the winner is king.
However, if Shenzhou mobile phone wants to compare with Xiaomi mobile phone, there is no chance at all. Because Shenzhou doesn't know Xiaomi at all, the specific reasons are as follows.
1. The positioning of Shenzhou mobile phone is vague and doomed to failure.
As soon as the Shenzhou mobile phone was released, it was three mobile phones with different price points. The classification is chaotic.
Although Xiaomi has several models now. In fact, for a long time at the beginning, Xiaomi had only one category or was close to one category. One price, one configuration. This has played a very good focus role in the early stage of the market. It is important for users to discuss the same thing whether they buy it or not.
Behind this, there are several great meanings. Xiaomi has achieved concentration and perfection. Concentrate on building a good product that can dominate the world. Rice 1, in the case of many people focusing on nitpicking, can also hold all kinds of unexpected negatives, which is already a very good product. At that time, it was difficult for you to find a better and more cost-effective product than Xiaomi. So once it is released, it will cause a sensation and fanatical attention. And Xiaomi himself, because of a product, must try his best.
If Xiaomi had several products at that time, could it have caused such a big sensation? Can Xiaomi be so focused on himself? (Not including behind-the-scenes research and development, only release)
In addition, the domain name of Xiaomi and the model of Xiaomi are very clear. Because Xiaomi has a team of cattle people in various fields, it is not bad anywhere. When Shenzhou came out, there were three models with prices ranging from 400 to 900. Even, nearly nine models with completely different prices have been announced. Such a strategy has advantages and disadvantages, but the disadvantages are even greater. For users, are there more than 400 Shenzhou mobile phones? Or more than 900 mobile phones? It's completely blurred. Made a mistake as ridiculous as Huawei's glory.
Who can remember the messy mobile phone models in your place?
2. The market is no longer the era when low price is king. You know, mobile phones will explode, so credibility is very important.
Are there few smart phones with several hundred yuan on the market? Quite a lot. So it is difficult for you to really attract users with a simple price of several hundred yuan.
First of all, market demand exists. Otherwise, Xiaomi wouldn't pay around 800 Redmi. However, the key is whether your strategy is right or not and whether you can get market share. However, the chaotic pricing strategy of Shenzhou mobile phone can't make consumers build enough confidence at all. Because you have several products at the same time, for consumers, maybe Shenzhou mobile phone is the feeling of 400 yuan grade. Even if your configuration is more than 900, or even 1000. Why Xiaomi didn't feel this way at that time was because the market environment at that time was different. You can't carve a boat for a sword.
In addition, behind the low price of Xiaomi, there is actually excellent quality to endorse. This is very important. Like MIUI.
The power of 3.3. MIUI is also a part of Xiaomi's success.
No matter what experts say about MIUI, for example, some people admire Meizu's system. But in fact, the market speaks for itself. If your mobile phone is of other brands, what will you brush first? Most people will choose MIUI. Because it is simple and easy to use. Not because of what looks good, nor because the evolution speed of MIUI has exceeded users' expectations.
Does Shenzhou have such systematic experience? Is your system better than MIUI? If not, in fact, your word of mouth will be difficult to spread. Many people label Xiaomi, but they can't see the Excellence of Xiaomi at all. As far as the system is concerned, at present, domestic word-of-mouth and popularity can almost be said that MIUI occupies the first position. This means that consumers also feel that MIUI is the best system and trust MIUI the most. It is wrong to just look at MIUI. Reflected in Xiaomi mobile phone, it will make Xiaomi mobile phone more and more popular, not low price.
4. Time and time window are different. Shenzhou mobile phone will compete with Redmi.
Now, if we hit Xiaomi again, we have missed the opportunity. Say something about Xiaomi futures, don't look. Why can't other mobile phone sales catch up with Xiaomi's so-called futures? Don't mistake it for marketing. The key is that Xiaomi mobile phone grasped the core demand at that time. At that time, there was a lack of high-quality products of about 2000 yuan in the market, and Xiaomi only got up when this demand was met. There are too many products in the 2000 booth now. So if there is still a chance for Shenzhou mobile phone, the demand is also in Redmi. (The nine models and prices announced by Shenzhou mobile phone are roughly the same idea, and the price is 400-999, so I did my homework. However, because a variety of simultaneous release, positioning confusion, or not. Because I'm not focused and perfect. )