The "China Gold" in Tik Tok's live studio is another image-various live studios under the name of "China Gold". The titles of many live studios are "China Gold Authorized Account", "China Gold Official Authorized Account" and "China Gold China Gold Official Authorized Account", which all look very orthodox. However, there are various marketing routines, and the prices of many products are so low that people think of selling goods on the ground, which is unbelievable.

According to the official information of China Gold, the registered address of the company is Building 49, No.2 Jingyuan North Street, Beijing Economic and Technological Development Zone, and the office address is No.1 1 Liu Yin Park South Street, Anwai Street, Dongcheng District, Beijing. The reporter of Beijing Youth Daily noticed that many live broadcast rooms of these platforms were named after "China Gold" and spread all over the country.

Distinguish between true and false:

So is the "China Gold" in these live broadcast rooms true or false?

In recent years, China Gold has continuously cracked down on counterfeiting, but it still can't kill "Gui Li". Judging from the information publicly disclosed by China Gold, it is an important task for its serious brand rights protection and market supervision and management to crack down on fake shops and infringements.

97% of China Gold 372 1 stores are franchisees, and franchisees can purchase their own goods.

However, behind the attack on "Gui Li", the high proportion of China Gold's own franchisees does pose operational risks to its brand equity and brand market value. Signing a contract is an important model for China Gold to publicize its achievements, and many kinds of "China Gold" on the Internet do come from China Gold's authorized stores all over the country.