For this issue, we must first understand the stakeholders of PetroChina. The attitude of stakeholders towards the company determines the reputation of a company. The stakeholders involved in the operation of the company can be divided into at least three major groups. 1 Capital market stakeholders (shareholders, important providers of capital) 2 Product market stakeholders (customers, suppliers, local communities, trade unions) 3 Organizational stakeholders (employees, managers, non-managerial staff) Regarding PetroChina It is said that its reputation in China mainly comes from investors, consumers, the public, and the community.

Investors: In essence, PetroChina’s performance and fundamentals are good, and its turnover has increased from It has maintained an annual growth of 20% since 2003, its net profit has remained above 100 billion yuan every year since 2004, and its net profit margin has remained above 10% since 2001. Oil and gas production account for 60% and 76% of China's total production respectively. , it can be said that PetroChina has almost a monopoly on China's upstream business. Its business structure is an energy company focusing on upstream business, and the upstream business in the energy industry is the most profitable. However, PetroChina's special corporate nature and the industry it is in determine It is more like a state agency, and its business operations are subject to many constraints. Its profit margins are not linked to the natural advantages it possesses. Like other large state-owned enterprises, PetroChina's operating efficiency is also very low. For example, It is said that the total number of employees of PetroChina is almost five times that of BP, Shell, and ExxonMobil, but the contribution of each employee to net income is only 1/16 of ExxonMobil, and 1/7 of BP and Shell (in 2008 Data). Combining various factors, PetroChina's stock price has been weak except for the skyrocketing during the initial issuance of A-shares. It is still lower than the issue price until now. Therefore, there is the famous "asking you how worried you can be" is like a full position of PetroChina ", I personally feel that unless there is a big change in PetroChina or the price of crude oil soars to a crazy level, PetroChina's stock price will never return to more than 40 yuan in this life. Most of China's stock investors are eager for quick success and blind (from the recent speculation in the entrepreneurial market) It can be seen), PetroChina has left a bad reputation among the majority of investors because of its hatred of iron.

Consumers: Before crude oil prices soared in 2008, we might There are not many complaints about China's oil prices, but as crude oil prices continue to rise, China's gas and diesel prices are also rising. Ordinary consumers feel more and more pressure, and consumers generally interpret rising oil prices as In terms of corporate behavior, in fact, the National Development and Reform Commission has a maximum price limit for retail gas and diesel, allowing companies to move freely. However, PetroChina and Sinopec both maintain the maximum retail price set by the National Development and Reform Commission for the sake of profits. The two companies default to maintaining a price alliance. For private gas stations , because PetroChina and Sinopec have controlled the oil source and are considering their own profits, they have significantly stopped wholesale oil products to private gas stations, resulting in private gas stations having no oil to sell. When the international crude oil futures price reached Not long after reaching a historical high of 147.27 US dollars per barrel, our oil prices also reached historical levels. By calculation, our oil prices are more expensive than some developed countries. Public complaints continue, and PetroChina's corporate image has further deteriorated. When oil prices are at a high level, it is understandable that prices will increase. , but the most doubtful and angry thing is that when the international crude oil price fell by more than 70% from 147.27 US dollars / barrel in July (the fourth quarter), our domestic oil price remained stable for a period of time... Take a step back Wan Bu said that this can be understood as the National Development and Reform Commission's slow action, but to some extent, as a giant state-owned enterprise whose social responsibilities are more important than economic benefits, it is very irresponsible for PetroChina not to take the initiative to ask the National Development and Reform Commission to lower the retail price. PetroChina also Refuse to respond to this question! Furthermore, due to technical reasons, the oil products of PetroChina and Sinopec are not very good. We often hear reports of engine damage caused by adding oil. This makes it worse, and it is already expensive. But the quality is not that good...

Public: This part is where PetroChina’s reputation really lies! Some of PetroChina’s actions have made the public extremely angry. For example, in 2008, PetroChina generally relied on its own strong monopoly power and The soaring crude oil price has made huge profits, but at the same time, it only required government subsidies due to huge losses in its downstream business. In 2008, PetroChina *** received a government subsidy of 15.7 billion yuan... The media extensively reported that PetroChina did not fulfill its obligations. Sufficient social responsibility, and PetroChina's attitude towards pursuing rising oil prices rather than falling. Not only that, when the State Administration of Environment and the China Insurance Regulatory Commission jointly decided to implement China's environmental liability insurance system, they were questioned and rejected by PetroChina and Sinopec... PetroChina and Sinopec have expressed support for the promotion of environmental pollution liability insurance, but both believe that it is not appropriate to include large chemical companies in the scope of compulsory environmental pollution liability insurance at this time. "The reasons are: the company has strong financial resources and can solve the problem of pollution compensation on its own; it is difficult to coordinate with the existing insurance and fund systems. For example, PetroChina and Sinopec have a "Safety Production Guarantee Fund", which already involves environmental protection; some pollution liability Damage, such as oil pollution damage, the compensation limit is very large, and domestic insurance companies are worried that they do not have the ability to cover it.

This move has been unprecedentedly questioned by the media and is considered to be evading environmental responsibilities.

Local community: Since the energy industry itself is a high-risk and high-pollution industry, its business is bound to have a certain degree of impact on the region where it is located. Pollution, but PetroChina has many environmental liability accidents... The more famous one is the major water pollution incident in the Songhua River in 2005. In 2005, an explosion occurred at the bisbenzene plant of PetroChina Jilin Petrochemical Branch, killing 8 people, injuring 60, and injuring more than 100 people. Tons of carcinogens flowed into the Songhua River, harming residents along the 939-kilometer-long Songhua River. The loss to fishery alone is as high as 1.8 billion yuan.

However, PetroChina did not mention compensation at all, and only spent a small sum of 5 million to "donate" to the local government for pollution control... Anyway, this is a common occurrence for PetroChina. Recently, there was the incident of PetroChina Weinan diesel leakage polluting the Yellow River

Compared with the previous ones, PetroChina’s house purchase is a trivial matter. The main reason is that it is cheaper and the public is jealous... Furthermore, if you think about who is the largest shareholder of PetroChina, the relationship between various functional departments is always ironclad. Everyone Good is really good, you know...