Kickstarter is committed to supporting and encouraging innovation, creativity and creative activities. Raise funds for the public through the network platform, so that creative people can get the funds they need and make their dreams come true.

The operating mode of kickstarter platform is relatively simple and effective: the users of the platform are innovative and eager to create on the one hand, and those who are willing to pay for it on the other hand, and then witness the emergence of new inventions and products. The creative activities of Kickstarterkickstarter website include: music, web design, graphic design, animation, writers and all activities that have the ability to create and influence others.

There are many websites similar to Kickstarter in China. At present, Taobao crowdfunding and JD.COM crowdfunding are the biggest ones, but the crowdfunding rules have been adjusted to suit the national conditions of China.