The purpose and principles of display

1. The basic purpose of display:

1. From the customer’s perspective: Clearly visible and ergonomically Learning, customer sight angle. Easy to understand, clearly classified, and differentiated life forms. Easy to choose, with product specifications and displayed in order.

2. From the store’s perspective: Good efficiency, effective differentiation and layout of store space. It is easy to carry out inventory management of products, easy to understand the best-selling products, and prevent loss. Reduce costs, save labor, standardize and manualize.

2. Basic principles of display:

1. Keep the overall display concise, clear, reasonable and orderly, so that possible sales can be achieved as soon as possible. The combined image of a series of products always occupies a dominant and core position.

2. Less is more. (Less is More). Simplify the complex and highlight the key points. Refining the form means enriching the content: the leading and focal series products should be configured with appropriate and corresponding POPs to establish the necessary and clear visual perception of the display. Create an (empty frame) effect. Pay attention to the contrast and unity of reality and reality, point and surface.

3. Clearly establish the theme. Develop display content around it: Use regularly updated central theme visual effects to suggest, induce, inspire and infect consumers, strengthen their awareness of identity with the specific level of lifestyle expressed by the brand, and stimulate their desire to purchase.

4. Fully and comprehensively use various functional elements to improve the display effect and style. The implementation of modern product display requires the comprehensive application of consumer psychology, social aesthetic trends, related ergonomics, brand product design and development, and other practices and knowledge.

2. Coordinating colors, contrasting colors, and complementary colors: First of all, you must understand the color wheel. Among the rich colors of red, orange, yellow, green, blue, and purple, red, blue, and yellow are the basic three primary colors. For example, green is made of Made out of blue and yellow, there are three relationships between each two colors: coordination, contrast, and complementation. The closer the colors are on the color wheel, the closer they are. For example, red and orange are a pair of coordinated colors. There will be a gap when separated. For example, green and purple are a pair of contrasting colors. Those with the strongest contrast are called complementary colors, such as red and green, yellow and purple.

3. Color brightness:

Refers to the lightness and darkness (depth) of the color. The comparative brightness of different colors.

For example: among red, orange, yellow, green, blue and purple, yellow has the highest brightness, blue and purple have the lowest;

In the same color, after adding black, the brightness decreases, and after adding white, The brightness increases. For example, the brightness of light red is higher than bright red, and bright red is higher than dark red.

4. Color purity:

Refers to the brightness of the color and the amount of color components contained in the color, which is the purity of the color. For example: if a little black or other colors are mixed into yellow, the purity of the yellow will be reduced and the color will become slightly gray.

3. The feeling of color

1. The sense of coolness and warmth of color:

Red, orange, and yellow are warm colors; blue, blue-green, and blue-violet For cool colors. Green, purple and achromatic colors are neutral colors. Among achromatic colors, white is cooler and black is warmer.

2. The weight of color:

Determined by the brightness of color. The higher the brightness, the lighter the weight; in the color spectrum, yellow is the lightest and purple is the heaviest. White is light and black is heavy.

3. The sense of distance of color:

Determined by the purity of color. Those with higher purity move forward, while those with lower purity move backward. Can form layers of color. , Matching of similar colors:

Refers to the matching of two same colors with different shades and light and dark, such as: green with sky blue, dark green with light green, coffee with beige, dark red with light red, etc., matching of similar colors The clothes look soft and elegant.

2. Similar color matching:

Refers to the matching of two relatively close colors, such as: red matches orange-red or purple-red, yellow matches grass green or orange-yellow, etc. The matching effect of similar colors is also softer.

3. Strong color matching:

Refers to the matching of two colors that are far apart, such as yellow and purple, red and turquoise. This color matching is relatively strong.

4. Complementary color combination:

Refers to the combination of two opposite colors, such as: red and green, cyan and orange, black and white, etc. Complementary colors can form a sharp contrast. , sometimes achieve better results.

Chapter 4, Functional Elements of Display

The functional elements of product display are the starting point and testing standard for product display, and are also its ultimate goal. It includes product attributes, aesthetic trends, performance angles, consumer behavior psychology, ergonomic principles, related practices and professional knowledge, etc. The above elements act simultaneously and comprehensively on the basic operation process of the entire display.

1. Product attributes:

Including color, style, function, trademark, material, design style, price, technology, specifications, origin, process, etc. Establish the entry point for the goal and strive to "know yourself and the enemy."

2. Definition of expansion period

1. Product promotion period - clearly indicate the quality of the product and imply relevant lifestyle and lifestyle to inspire recognition.

2. Product sales period - clearly indicate design, color changes, materials, etc.

3. Product clearance period - clearly indicates the quality of the product and exaggerates "cheap and good quality".

3. Perspective of performance

1. Introduce the product itself (color, shape, material, etc.)

2. Introduce life activities (entertainment programs, life aspects, etc.) etc.)

3. Introduce lifestyle (purpose, function, price, etc.)

4. Emphasize store impression (use elements other than products)

5. Scene type (actual life situations related to the product)

6. Episodic type (symbolic phantom that has nothing to do with the product)

7. Light, solemn, weird, cold, elegant, Cute

8. Masculine, Feminine

9. Others

4. Elements of aesthetic orientation

1. Focus: Every On the display surface, the point of view that attracts attention first is the focus (see picture). The focal point is usually at or just above eye level. Dominant POP or products with strong color contrast are often seen as the focus. It can restrain, guide and expand consumers' attention in an orderly manner, and has a certain visual effect of echoing and raising points, and at the same time directly creates the theme. Display the central "Selling Point" of each display. Each display screen must set a focus to highlight the theme and achieve "point-to-point leading to surface" and "step-by-step scene-changing".

2. Color contrast and gradient:

1) Hue: cool warm colors/shades

2) Lightness: dark gray bright colors

3) Color texture: stagnant flow

4) Color character: cold and reserved, calm, peaceful, warm and energetic

5) Application of three effects: iridescence effect

In product display, color contrast is often used to set the focus of the display, or to create a color gradient effect for product display, which will create a strong visual impact. This enables customers to create visual movements and a sense of hierarchy that are in line with their inner harmony, and easily lock in target products. On the contrary, unprocessed color arrangement and combination can easily cause complicated and tiring visual pressure, thus causing counterproductive effects. In a display surface with a balanced visual sense, the base color block is generally larger and the brightness is lower; the upper part is brighter and the color block is relatively smaller. Or the peripheral brightness is lower and the center brightness is higher, similar to a "frame" effect. The color arrangement of goods outside the store is generally lighter than the name. From the outside to the inside, the color of the goods gradually becomes darker and darker.

3. Balance:

1) In line with people’s psychological orientation, it leads to visual harmony, stability and order.

2) Balance is usually expressed in the form of reasonable combination and composition of color blocks, shapes and quantities.

3) Cold-toned, solid large color block combinations are more often used to balance the unfolded base. From bottom to top, the tones become warmer or the color patches become smaller.

4) Within each balanced display surface, a large-volume display is usually used to form a base with stable visual perception and larger (dark) color blocks.

5) Three forms of balance: symmetrical balance (mirror effect) asymmetrical balance (equivalent effects of hue, color block, quantity)

Pyramid balance: 1. Side view Sloping shape 2. Face to face tower shape

4. Repetition effect: Two forms of "repetition": (1) Repetition of a single display method (the same style of clothing is displayed in a single stack or hanging display)

(2) Repetition in various display methods (the same clothing is displayed in stacks, hangings, matching or other similar combinations at the same time) The repetition effect can create visual interest and highlight the visual rhythm, color blocks and tones. composition effect. Pay attention to unity and contrast, while using space efficiently and flexibly to express the design concept of the product series and form a strong visual impact.

Regarding the display of key products or new season products, special attention should be paid to the effect of diversified and repeated displays during operation to maximize the image of the product series.

5. Sequence effect: Classify goods by season, series, gender, style, color, and size, and set relevant color and size sequences to make consumers' vision clear and concise.

——The display should be:

1) New season products at the top 2) Small size products at the top 3) Light color products at the top 4) Focus Quality at the top and in the middle

5. Product capacity planning:

1. Reasonable carrying capacity of goods in each unit of the retail environment. Display capacity: the reasonable carrying capacity of sampled goods per unit area in a retail point or in a single standard rack base unit. Inventory capacity: the necessary on-site inventory in a retail location. Goods circulation cycle capacity: reasonable sales of goods and standing inventory weight within a unit period of time at a retail point.

1) Effective capacity planning can efficiently utilize space settings.

2) Reduce inventory backlog, reduce losses, and improve the management of goods circulation process and futures booking system.

6. Product configuration ratio:

A reasonable ratio setting is conducive to improving the overall image of the series product display, controlling the sales rhythm, highlighting the theme and focus, appropriately adjusting the layout and grasping the sales trend. , Maximize the development of sales potential.

1. The proportion of each matching unit in series product development (such as the volume ratio of tops and bottoms, the volume ratio of shirts and jackets, etc.)

2. Store props and POP displays The ratio of the space occupied by the product display to the product display: Under normal circumstances: 20%: 80%

3. The ratio of the store’s display capacity to the inventory capacity: Under normal circumstances: 65%: 35%

4. The ratio between the sales volume of goods in a store per unit time or the total display/inventory quantity

5. The replenishment volume of goods in a store unit time and the sales volume or the ratio between the display/inventory quantity Proportion between total quantities

7. Principles of Human Behavior Engineering

Routine and common sense: people-oriented

1. Space setting: The vertical height of goods display and Sales index comparison:? Flow direction flow guidance? Logical combination of goods

2. Question mark principle: When customers enter the store from the entrance, the gaps in the clothes hangers and hooks observed from the perspective of the mainstream direction are all inward or outward. Left.

3. Audio-visual: Bright or soft, soothing classic music and English songs should be played during business hours. If conditions permit, videos designated by the company should be broadcast. Note: The volume output should not be too loud.

4. Lighting: We should pay attention to the fullness and completeness of the light source, emphasize the ability to restore the color and texture of the product, and develop the affinity and appeal of the product in a natural, harmonious and interesting way.

Lighting should avoid glare and unnecessary light spots. To avoid adverse effects such as illusions and visual stress. At the same time, damaged light sources should be replaced, adjusted and replenished in a timely manner. Lighting should be projected directly on the effective display surface to highlight the goods. It should be avoided that uneven brightness and illumination on the surface of the goods will cause large-scale mottled or dark corners, which will ultimately interfere with and distract consumers' attention. Store lighting should be adjusted accordingly as displays change to ensure maximum effect.

Chapter 5, Steps and Operations of Product Display

1. Basic steps of display:

1. Set each display surface according to the space layout Focus, in order to clarify the subject and dominance, and guide consumers’ attention in an orderly manner.

2. Birds of a feather flock together. First classify the products according to season, series, gender, style, color, size, etc., comprehensively use various functional elements to reasonably combine and form each unit of the series of products, and allocate the proportional capacity of each display unit. Avoid creating visual pressure, which may lead to counter-effects.

3. Be product-oriented and use an appropriate amount of POP according to the configuration. Compare the virtual and the real, and combine points and aspects to strengthen the brand connotation and product charm and enhance its sense of value.

4. Highlight the theme: express the atmosphere and style of the story, and strengthen the overall series image with distinctive style, pertinence and adaptability.

5. Comprehensive inspection: Apply each functional element and the "Store Display Daily Maintenance Checklist" (attached) for comprehensive evaluation and analysis.

6. Maintenance, follow-up and related training.

2. Standard operation of clothing display display

1. Stacking:

Save effective space, expand capacity, and cooperate with hanging display to increase visual interest

Unify with change.

Folding method Folding method

1) Regular style

2) Wide style (mostly used for stacking and display of clothing with thicker materials)

3) Pattern style (Mostly used for the display of patterned sports and leisure clothing in focus areas or windows. Emphasis is placed on the visual interest of its two-dimensional and three-dimensional composition to exaggerate its selling points.) Stacking standards:

1) Same type and same series in the same season Products are displayed in the same area unit.

2) Unpack, put 4 pieces in each pile for thin items (the collars of woven shirts are staggered up and down), and 3 pieces for thick items in each pile.

3) In principle, each stack of conventional and patterned stacks shall occupy no more than 12×12 inches.

4) The stacking distance between each stack is set at about 10cm to 13cm.

5) The size sequence of each stack is from top to bottom, from small to large.

6) Price tags must be uniformly placed inside the stack.

7) After folding, the bottoms should show the details of the tail bag, waist, and cross-position craftsmanship. (Display of trousers folded in a pile should be avoided).

8) Each stack must have a straight baseline. The shoulder position, lapel position, pleat position, etc. are neat.

9) The effective display height of stacked products should be between 60cm and 180cm. Avoid stacked displays below 60cm. In particular, avoid stacked displays of dark colors in dark corners. It can be moved frequently to avoid slow sales.

10) If the product is out of stock, you can find products of different models but the same series and similar colors as the bottom.

Note: Generally, dark-toned varieties should be placed at the bottom. For example: goose yellow on the top and brown on the bottom

Yellow, etc.

11) There should be clear boundaries between the stacking of clothing for different genders. Generally, shelves and cabinets are arranged independently as units.

12) There should be relevant hanging displays nearby for stacked clothing.

13) Avoid single stacked display of slow-moving goods. Consideration should be given to matching and repeating hanging displays at nearby locations.

14) The gradient sequence of stacked color blocks should be based on the customer flow direction, from the outside to the inside, from light to dark, from light to dark. At the same time, attention should be paid to the spacing, gradient and contrast of color blocks within each display unit (using rainbow/keyboard/approximation effects).

15) A separate area should be planned for the stacking of out-of-season products or goods on sale, and should be displayed on special racks with clear signs. Do not mix out-of-season and discounted products with full-price seasonal products to create a mixed display.

16) In the vicinity of the stacking area, full-length or half-length models should be set up as much as possible to show the representative styles or their combination effects, and should echo the configured P.O.P. icon content.

2. Hanging installation

fully displays the natural shape and detailed characteristics of the clothing, and is easy to form a visual impact of color blocks and

atmosphere. Hanging method:

1) Conventional single-piece hanging method

2) Side clip hanging method: (mostly suitable for bottom sample production) Hanging method:

a. Side row type:

b. Front row type: Hanging standard:

1) Each type of clothing should be hung in consecutive rows of 2 to 3 pieces adjacent to each other at the same time. .

2) The pendant should be kept clean and free of creases (need to be ironed if necessary). Clear all pins.

3) Buttons, zippers, belts, etc. should all be in place.

4) When hanging knitted goods with buttonless bow collars, the hanger must be inserted through the hem opening.

5) Question mark principle: When customers enter the store from the entrance, the notches of hangers and hooks observed from the mainstream perspective are always inward or to the left.

6) Different types of hangers are not allowed to be used in the same series of styles.

7) Different types of top hangers or bottom hangers are not allowed to be used at the same time in the same display unit.

8) The width of side-mounted hanging installation should not exceed 1200mm. It is necessary to consider other display methods, such as lining up or stacking, to avoid visual pressure.

9) Side-column and front-column hanging installations should be used simultaneously to increase display interest and variety and enhance visual impact. Make the most of your space.

10) In the same display unit area, bottoms are not allowed to be hung from the front and side at the same time.

11) In the same display unit area, the same style of bottoms must not be fully expanded and half-expanded at the same time. The lower baseline of the display area should be kept straight and balanced.

12) The hanging size sequence should be: from front to back, from small to large: from outside to in, from small to large.

13) The color gradient of the in-line hanging installation is from outside to inside, from front to back, from light to dark, and from light to dark. The color gradient of the side-column hanging installation is from front to back, from outside to inside, from light to dark, and from light to dark.

14) The horizontal color gradient of the hanging installation should be based on the customer flow perspective, from the outside to the inside, from dark to light, from light to dark.

15) Avoid the single hanging display of slow-selling goods. Appropriate hanging displays can form interesting complementarities and associations with selling points, and display stylish stories.

16) Products of the same type and series should first be planned to be displayed in the same display area. Men's and women's clothing groups should be clearly defined and displayed separately.

17) Out-of-season products should be hung in independent regional units and should be clearly marked.

18) The spacing between each mounting on the same rack and hook is one inch.

19) When a suit is displayed with matching trousers, the side of the trousers is usually clipped and hung.

20) When hanging clothing, the height from the ground should not be less than 5 inches.

21) Full-height or half-height models should be placed near the side-mounted hanging area to display the representative focus styles of the side-mounted hanging, or a combination thereof. At the same time, attention should be paid to echoing the configured P.O.P. content.

22) Standard matching inner jackets or tops and bottoms should be hung on special hangers as much as possible to create style and theme, develop associations, highlight selling points, and maximize the appeal to consumers.

23) During the end-of-season shortage period, the area of ??the stacking area should be reduced as much as possible and the scope of the hanging area should be expanded.

24) Expand and display the original stacked goods, especially in a straight-line format to fill in the empty surfaces to create a visual impact of color blocks.

25) The lower part of the balanced display surface is usually dominated by side-row cluster mounting.

3. Display and display of accessories:

1. The display of ties is mainly done in pigeon rack style. Consider hanging the display in the nearest location. At the same time, special attention should be paid to the possible matching of relevant display booths and shirts, so as to create complementary and echoing product images and trigger consumers' associations. In the same display surface, dark ties should be placed at the bottom or outside, and bright ties should be placed at the top or center. At the beginning of the season, the best-selling ties and accessories can be displayed at eye level, with high-priced ties and accessories in the middle and top, and low-priced ties at the bottom. In the middle and end of the season, you should focus on diversifying the matching of slow-selling ties to enhance their image and style, create visual impact, and develop customers' imagination. Birds of a feather flock together. Clear boundaries of related ties based on color, style, material, price and design concept. It is often possible to display ties together with shirts and suits in separate areas. Underwear, socks, etc., and ties are not allowed to be displayed in the same display unit.

. Silk scarf knot decoration: Square silk scarf knot decoration example (1): When models display clothing, some styles need to be decorated with silk scarves (except in summer), but the silk scarf knot decoration must be artistic, starting from To the finishing touch. The scarf knot should not completely cover the collar shape of the clothing to avoid conveying wrong sales information. Large scarf knots can be turned to the left shoulder.

3. Socks: After classifying them by material, craftsmanship and price, display them taking into account the color factors. High-priced and bright-colored items are placed at the top and in the center, while low-priced and dark-colored items are placed at the edge and at the bottom.

1) Piano key effect

2) Border effect

In principle, socks and inner front goods should be displayed together in the same unit. Socks generally do not occupy the focal position of each main display unit.

4. Boutique series: Boutique cabinets should be equipped with special built-in light sources to enhance the quality and light sense and highlight their appeal. The height of boutique display should be between 1200cm and 1600cm. Pay special attention to displays in sets or categories. Be careful not to list or stack them randomly. The packaging of the displayed products should be ensured to be intact and their added value should be highlighted.

Boutique display stand

The glass cabinet in the middle is used to display boutiques. Such as shirts, ties, leather goods, etc., except for POP, there are generally no items placed on the counter. To facilitate the daily work of shopping guides. Such as invoicing, making reports, etc.

IV. Problems that should be avoided during product display

1. The P.O.P is damaged, out of season and has not been replaced.

2. There is no series matching of products, and single models are sold blindly and scatteredly. No theme and no appeal. Concept consumption was not triggered.

3. Rigidly arrange the goods with related props, materials and P.O.P., filling the display space, overestimating the focus, and making the theme vague and far-fetched.

4. Put me first and goods first. Determine the display position of product combinations according to the complexity of the inventory.

5. The array of equipment racks in the venue is huge and arranged in a single direction, forcing the flow direction, causing visual pressure and restricting the flow.

6. The independent shelves are between 1350cm and 1650cm, with no focus and no display.

7. Deliberately create a balance and "make up the numbers", blindly increase the quantity and variety of commodities in a unit area, and ignore "capacity" and "proportion".

8. Deliberately creating intervals between color blocks can lead to the opposite effect of "piano keys".

9. Post paper notices or P.O.P. on walls, mirrors, shelves, etc. at will.

10. There are too many scattered and independent decorative furnishings, which are out of touch with the theme and deliberately create "interest" and "style". It is exaggerated and distorted, and does not produce any response.

11. There is no clearly defined display area unit for special offers and regular-priced products, and there is no clear label.

12. The window display does not consider the effects of farsightedness and myopia at the same time, focusing on one at the expense of the other. And there is serious reflection during the day, and the supplementary light and shading are insufficient.

13. The sample goods coming out of the window are unprocessed and mismatched, without simulation or scene effects, leading to counter-effects.

14. Use models of different textures and types in the windows at the same time.

15. The display window involves religious themes.

16. The mentality of "the more the better" in window display: the goods are listed, stacked, complicated, and deliberately decorated with a large number of materials. There is no clear theme, no image complementary effect, no interest and artistic conception.

17. The light source is out of tune, damaged, and has no expressiveness. Lighting has no natural restoration effect, causing illusions and interference, and misleading consumers.

18. Lighting causes spots, dazzling, high temperatures or large-scale vignetting.

19. The distance between device racks is less than 1200cm. It creates a sense of crowding and a lot of blind spots.

20. Continuous large-scale and long-span single display display method lacks focus and change, resulting in monotonous and tired visual perception, which has the opposite effect.

21. The display area lists and arranges the goods, based solely on the simplicity of operation, and then combines the goods. There is no interesting focus, no follow-up details and no theme, which hinders customers' association.

22. Imbalance in display capacity: too much, too crowded, too little, like stars, without necessary adjustments and flexibility.

23. Product display orientation has not been adjusted for a long time. The display methods at the beginning, mid-season and end of the season remain unchanged, resulting in space imbalance and possible slow sales.

24. The boutique cabinet has no built-in lighting, and the viewing area is too low, and loose items are randomly listed and stacked.

25. There is no clear gender distinction in the display position of goods. Men's and women's clothing are mixed and arranged in a jumbled manner.

26. The women's series is displayed without matching, and there is no series combination display: matching errors, mismatching, and being outside the style atmosphere of the entire product.

27. Promotional activities are equipped with relevant graphic and text labels, and relevant information is only conveyed verbally by the shopping guide.

28. The sound playback is noisy, sharp, and intense, which affects customers' subconscious judgment and the rhythm of changes in their emotional state of mind.

5. Maintenance and updating of displays:

1. Set up a new focus on each display and use new P.O.P.

2. Change the original sample of the product Display methods and partial or complete exchange of positions

3. Reset the normal product display layout, matching plan and window display every 2-3 weeks.

4. Change the model stand and the clothing combination in the hanging area every three days.

5. During the period of shortage at the end of the season, the sample products on the market can be spread out as fully as possible and combined in a variety of ways to avoid unnecessary gaps. At the same time, it forms a color block impact and a full visual sense, deepening consumers' visual image.

6. Special promotion: Rearrange the display with key points and display special signs or P.O.P. to create a special atmosphere.

7. Move the goods on the independent shelves to the wall shelves to enhance the effect.

8. Evaluate the orientation of the device platform, and reset the store space layout to adjust the flow direction and flow.

9. Necessary hardware repairs, renovations and rectifications.

10. Reset the light source. Enhance the brightness of dark corners and create special lighting effects.

11. Use new props and hardware configurations to create a new display layout and display effect.

12. Play new background music (classic) and in-store videos to adjust customer stay time.

13. Display graphics, signatures or other promotional items with distinctive personality and timeliness.

14. Audio-visual dual release of promotional information and brand public relations information.

15. Even if the out-of-season P.O.P. is replaced.

16. The positions of the men's and women's clothing areas are interchanged, or each time period is alternated to form a gender theme, and new visual effect combinations are launched in season.

IV. Store visual promotion and application

1. Store visual effects The purpose of store visual promotion: to promote product information and brand image to customers. Store visual promotion elements:

1) Main background display board for products.

2) POP display board.

3) Promotional POP.

4) Clip-on POP card.

2. Application of visual promotion elements: Product theme background display board design standards

1) Product theme description: Use modern and fashionable expression techniques, use seasonal elements to convey product information, Enhance the store environment atmosphere.

2) Materials: (a) Photo paper spray-painted on a 5mm thick lightweight display board with plastic buckles. (b) Inkjet printing on photographic paper, hanging with plastic shafts on the top and bottom.

3) Location: Booth back panel.

4) High flexibility and easy replacement. Theme exhibition board production

1) The back of the photo paper is inkjet with glue, and it is flatly glued to a 5mm thick light exhibition board (plastic-based benzene board). You can also use Wantong board.

2) When gluing photo paper flatly, drive out the air bubbles in the photo paper and exhibition board to make the surface smooth.

3) After the photo paper is flat, use a utility knife to cut off the excess edges of the photo paper.

4) Fasten the white or black plastic buckle around the display board.

5) Use six small self-tapping screws to fix the display panel to the back panel.

3. Promotional POP POP display board

1) Design idea: concise and clear. Promote product information and brand image to customers. There are two types of "new product launches and special sales".

2) Materials: Photo paper spray-painted on a 5mm thick lightweight display board with white plastic buckles.

3) Production: Same as page F-2-03.

4) Placement: Displayed side by side with the model on the booth.

5) Quantity: A set of display panels and brackets, for use by Category A stores and some Category B stores.

6) Note: Model graphics can be replaced according to new photos taken, or can be replaced by graphics. POP support board

1) Design idea: concise and clear. Recommend product information to customers. There are two types of "new product launches and special sales".

2) Materials: Post-it note, 5mm thick lightweight display board, cardboard holder, white plastic buckle.

3) Placement: (a) Box-type container wooden laminate. (b) Stainless steel laminate of box-type container. (c) Back panel wood laminate. (d) Cash register.

4) Quantity: 2 for stores below 40 square meters, 3-4 for stores above 40 square meters. Clip-on POP card

1) Design idea: simple and clear. Promote product information to customers. There are two types of "new product launches and special sales".

2) Materials: printing paper, white cardboard, plastic folder.

3) Placement: (a) Stainless steel hanging rod for box-type container. (b) Stainless steel hanging rods for side shelves. (c) Stainless steel hanging rods for combination shelves in the middle area.

4) Quantity: 2 clips for each stainless steel hanging rod, the total quantity can be determined according to the number of shelves. Hanging POP

1) Design idea: recommend product information to customers, specially used when products are on discount, and the discount book can be changed at any time.

2) Materials: Post-it notes, 5mm light display board, fishing line.

3) Hanging location: window or booth.

4) Quantity: Depends on the size of the window or booth.

I hope it will be helpful to the poster. Because there is no specific drawing size classification of clothing styles, so I took this poster for reference