Head words are also core words, which include sales words, brand words, attribute words, hot search words and so on. The title is written in combination of brand words (product brand) and attribute words (color, size, model, size, etc.). )+hot search words (words with large search volume)+hot sale words (new style, discount, postage reduction, clearance, etc. )+other nouns (product aliases).
Titles that attract customers must be essential: what words do customers like to use when searching for products, which requires the help of plug-in tools to search; For products with regional characteristics, the region needs to appear in the title; For products with time characteristics, time is needed in the title; For products with new products on the market, sales promotion words such as new products need to appear in the title.
Attribute words must be consistent with the product and appear in the title; If the product has a brand, brand words need to appear in the title; The product has alias, so the alias of the product needs to appear in the title.
Core keywords refer to the "core" keywords of the website determined by keyword analysis, which are the keywords that the target customers of website products and services may use to search.
Generally speaking, core keywords have these characteristics: core keywords are generally used as the title of the homepage of the website.