The secret of business success.

What are the seven sentences about the essence of doing business?

Today, we will answer your questions.

Bian Xiao of this station replied:

Article 1: Discover business opportunities from news.

He is good at finding business opportunities in all kinds of news, and is good at judging the rotation of business opportunities with upstream and downstream thinking, especially news broadcast, from which many major policies of the government come out. News broadcast is also the best barometer of business in China.

Article 2: The contract is only a legal remedy as a last resort, and any benefits that have not been obtained should not be taken too seriously.

Don't take any verbal promises or even any benefits agreed in the contract too seriously before the other party has fulfilled them. Before the money arrives, you must strictly follow the agreement and urge the other party to fulfill its promise. Don't let appearances confuse you. The contract is more of a legal means when the other party is cheating, and the others are not very useful.

Article 3: The premise of doing business is whether you can bear the loss.

Before starting any business, you need to consider whether you can bear the loss if the business fails. If you are sure you can't afford to lose, so be it. If you lose, it will greatly affect your life now, so don't let go.

Article 4: Any business needs to be gradual. Remember to devote yourself from the beginning.

The beginning of any business needs to be tested, and only pilot and feasible businesses can invest huge sums of money. The country's reform and opening-up began in Shenzhen and was successful, and then it was extended to the whole country. The same is true for individuals. No matter how good your business looks, don't put all the cards in at the beginning, or you will be finished.

Article 5: Business has no size.

There is no difference between big and small business. As long as you can achieve the ultimate, you can make a lot of money if you succeed. Zhejiang's unique family workshop has produced almost all the small commodities in the world, many of which are daily necessities that others look down upon, but Zhejiang people can achieve the ultimate and achieve the world.

Article 6: Failure experience is often more valuable than success experience.

Success has many similarities, but failure is different. Don't envy and imitate others' success, but learn from others' failures, which is more worthy of warning yourself and improving yourself.

Article 7: Learn to delegate power and only do the most important things.

When the business develops to a certain extent, we must learn to decentralize and find talents who can fill our shortcomings. People who only do what they are good at, only do important things, and do everything themselves are doomed to be unable to focus on strategy and direction.

1, the good environment is blast furnace. Going out will encounter challenges, rejection and cold water. Although you are still like charcoal burning at 720 degrees at first, it will slowly cool down when you meet cold water. Only when your inner strength turns you into a blast furnace will you slowly heat to 100, 200, 300, 500 degrees, and finally reach even 750 degrees of fiery charcoal. What should you do? As soon as you encounter these challenges and feel depressed, you should immediately say "IAM_IRE" in your heart. You sacrificed yourself and lit up others. If you want to be praised, you should praise others. If you want to be encouraged, you should encourage others. If you want to be helped, you should help others. The most important thing is to form a habit and act immediately. Moved is followed by action. One thing is better than nothing, and it is better to do it late than never. 3, to develop the habit of exercise, to develop the habit of getting up early. Exercise can inspire endless charm and make a person feel very confident. So I want to keep myself in a state of continuous exercise. Let yourself get up in the morning and be at the peak. Many times, the more civilized, the more decadent life. Look at Yong Qing, the god of management in Taiwan Province. Although he is 86 years old, he still gets up at 5: 30 every day and runs 5000 meters. He has persisted for many years. Vigor-strength. Energy is charm, which is extraordinary. Get up early, don't make excuses for yourself, why I didn't have enough rest, I was so tired yesterday, and so on. It is not enough to just know, the key is to keep training. Training is education and practice is practice. 5, the school does not teach two things, one is not to teach love, how to find a good wife, how to marry a good husband. Second, schools don't teach how to integrate into society. The education given by the school is that the pursuit of money means evil, people die for money, birds die for food, and money is the root of all evil. 6. The difference between a winner and a loser lies in the way in which time is managed and used. 7. You can control your own destiny! Make up your mind to live the life you want. Know your goal in life. You need to have your own dreams. How can we do a good job in sales? There are two aspects here: first, as an enterprise, how to do a good job in sales, with so many leaders here, I dare not talk about this issue. The second is how sales staff do a good job in sales. Today, as a grassroots salesperson, I would like to discuss with you how our salespeople should do a good job in sales from the perspective of salespeople. Edison once said: "There is no real genius in the world, and the so-called genius is 99% sweat+1% inspiration"; Yolanda, a famous marketing god, said: "The success of sales is 99% effort+1% skill"; Joe girard's 76 golden rules also said: "The success of sales is 99% diligence+1% luck". There is no denying that they are all successful people, so what they say is reasonable. From these three sentences, we can see that any success has a price, which requires us to pay a lot, and inspiration, skill and luck are also indispensable factors for success. Think we can get the following formula: sales success = diligence+inspiration+skill+luck. Then how to do a good job in sales has the answer: first, diligence. If you want to do a good job in sales, you must first be diligent, which is also an essential quality for a business person. There is a saying in the marketing field: "The performance of a sales mediocrity who stays with customers all day must be higher than that of a sales genius who stays in the office all day." This sentence is very good, "diligence can make up for it"! Diligence is reflected in the following aspects: First, study hard and constantly improve and enrich yourself. 1. Learn the knowledge of the products you sell, the knowledge of the industry and the knowledge of similar products. Only in this way can we know ourselves and ourselves, can we appear in front of customers as "professional" salespeople and win their dependence. Because we also have the feeling that when we go shopping, or when others recommend products to us, if the other person has a little knowledge or a little knowledge, there is no doubt that we will discount what we want to buy and the impression of this person. When we see a doctor, we all like to go to an "expert clinic" because it is reassuring. Now the advertisements are also: China mobile communication expert, Jiu Wang Mu trousers expert and kitchen expert. Our customers are the same. They want a "professional" salesperson to stand in front of them, so that they will accept us as people and our company and products. 2. Learn and accept other knowledge outside the industry. Just like literature and art, sports, politics and so on, we should keep learning. For example, how the Houston Rockets in NBA won or lost recently, Yao Ming's performance, the status of the six superstars of Real Madrid, whether Pele joined Real Madrid and so on. These are all materials for chatting with customers. There are so many things to talk about at work that you are not bothered by him. The work will be finished in a few minutes. What shall we do when it's over? We can't be cold We can talk to him about anything he likes. 3. Learn management knowledge. This is self-improvement, and we can't always stay at the current level. You should manage the customers in this market. What is the customer? It is our God. In other words, they all work for us. If they manage well and give us more serum, our sales performance will go up. Second, frequent visits. Must have the spirit of hard work. Business people are "copper-headed, iron-tongued, rubber-bellied and scud". 1. "Tongtou" often hits the wall, but he is not afraid to touch it, but he dares to touch it. 2. "Iron Mouth" dares to speak and will speak. Talking is not the same as talking. Being able to talk shows that this person likes to talk and talk endlessly; But being able to speak means saying less and being to the point, so dare to speak and be able to speak at the same time. 3. "Rubber belly" is often ridiculed and indignant, so we should learn tolerance and self-discipline. Needless to say, "Scud" is "Leg Diligence" in Liuqin. And take prompt action. If a customer calls you with questions, you must arrive as soon as possible, and we will knock before he puts the phone down. The advantage of frequent visits is to maintain a good relationship with customers, so that they will not forget you for a few days. Even if you can't go in person, call him to deepen his impression of you. In addition, how to save time and effort and improve work efficiency when arranging trips. Third, think hard. Is to think hard, encounter problems, think carefully about what the root cause of the problem is, and then formulate solutions according to the evidence. There are often some illusions in sales work: sometimes customers look good and refreshing, which makes you walk away in a good mood, but you wait and there is no news at all. Sometimes the surface is very unfriendly to us, even driving us out, and we may not dare to go again. This is because we don't know what the reason is, so we must calm down and think calmly to avoid being misled. Fourth, communicate diligently. People often say that "the authorities are obsessed", and we should often communicate our market problems with leaders and colleagues. Other people's markets may also exist, and understand how they solve them. Perhaps through the guidance of leaders and colleagues, you will suddenly realize that finding a solution to the problem will improve. Fifth, be diligent in summarizing. Only by summarizing can we improve. Whether it is success or failure, its experience and lessons are worth summing up. Successful experience can be transplanted, and the lessons of failure will not make us repeat the same mistakes. Second: inspiration. What is the inspiration? Inspiration is creativity and innovation. If you want to sell well, you can't stick to the rules. You need to break the traditional sales thinking and change your way of thinking to face the market. Inspiration can be said to be everywhere. 1. It was blocked when talking with customers about purchasing goods. I was encouraged to learn that my client was ill or that my relatives and family members were ill. I'll buy something to express my condolences and break the deadlock. The customer's initial refusal may change his attitude towards buying goods. 2. Product lead-in period: When the promotion is blocked, I suddenly know that other manufacturers are holding a press conference. Inspiration is coming, so let's have a press conference. 3. When I was shopping, I saw that the shoe seller had a shoe rack. Here comes the inspiration. Call the epidemic prevention station and tell them that they were bitten by a dog. Do you have serum? As soon as they hear that someone wants to buy it, they may buy it. Third: skills. What are the skills? It is the method and the sales skills throughout the whole process. We face a wide variety of customers, and we must adhere to one principle: first, we will do what we like; The second is to rescue Zhao from Wei; The third is soft grinding and hard foaming. There are three main stages in communication with customers: 1. Before the visit: 1. Make a plan before the visit. The advantage is that with a plan, you can have a coping strategy in the interview, because sometimes the improvisation strategy is very successful. Only by thinking about the possible obstacles in advance and preparing the elimination plan in advance can we reduce the communication obstacles. If you think carefully in advance, you can expand and contract freely when you change it on site, so you won't panic. If you are fully prepared, your self-confidence will be enhanced and your psychology will be relatively stable. 2. The content of the previous plan. Determine the best time to visit. If you want to invite customers to dinner, you'd better arrive half an hour before work. If you don't want to invite them to dinner, you'd better go early and come back early. Set the goal of this visit. What purpose do you want to achieve through this visit, to enhance emotional communication or to promote customers to buy goods? Predict possible problems and solutions. Prepare relevant information. Remember whether there are any problems left over from the past and solve them this time. Second, during the visit: 1. Look at our sales behavior from the customer's point of view. From the point of view of sales staff, the purpose of our visit is to promote products, while from the point of view of customers, we regard customers as "targets". The purpose of the visit is mainly to exchange interest with customers. Don't just introduce the product itself, but focus on the benefits it brings to customers. In this way, the psychological acceptance of customers will be greatly increased, so that we can communicate smoothly under the condition of mutual benefit between buyers and sellers. 3. Different customers have different needs. Every customer's situation is different, and their needs and expectations are naturally different, so before visiting, we should collect information, investigate their needs, and then prescribe the right medicine. Let's introduce the "FAB" rule in communication. When using this rule, FFewtureAAdvantageBBentfit should remember that only by clearly pointing out the benefits can customers be impressed. From the standpoint of selling products, it is easy to think that customers must be very concerned about the characteristics of products and always try their best to tell the characteristics of products one by one to convince customers. In fact, the interests of products are what customers care about, so remember that when applying this rule, F and A can be omitted, but B can never be omitted, otherwise it will not impress customers. Iii. After the visit: 1. Be sure to do a post-visit analysis. Take some time to do it, compare the results after the visit with the plan before the visit, and see which goals have been achieved and which goals have not been achieved. Analyze the reasons why the goal has not been achieved and how to achieve it. From the customer's point of view, rethink the feelings when visiting, and what is not good enough. Analyze whether your attitude and behavior during the visit have contributed to the customers. Further thinking, in order to be more effective, where we need better improvement. 2. Take improvement measures. Analysis alone is not enough. We should actively take improvement measures to improve our own defects and weaknesses, so as to better improve 1. Business acumen is an insight that can see through market opportunities from phenomena and accurately judge market development trends and trends. Generally speaking, it is the vision and ability to find business opportunities, and it is the action force to grasp business opportunities in time. Business acumen is the accumulation of experience, observation and judgment. Any businessman and entrepreneur is a business-minded person, and the success of business depends on the entrepreneur's vision and intuition. 2. How to find business opportunities and seize business opportunities For entrepreneurs, to succeed, the first thing is to be good at finding business opportunities, and business opportunities can be regarded as real entrepreneurial projects. The kind of project that others have already started is not called business opportunity. For example, seeing others make a lot of money selling color TV sets, opening a store to sell color TV sets is not a business opportunity, but just following the trend, which can easily lead to fierce competition and excess. What we often say about overcapacity now is actually caused by rushing to follow suit. Businessmen and entrepreneurs must be social activists with many friends and extensive social relations. When they have an idea, they will do it immediately, without looking around or looking back. Don't turn business into charity. Don't turn business into charity. As long as we don't violate the law and discipline, we must seize business opportunities by hook or by crook. Soft-hearted people, kind people, honest people, don't start a business early. Seek business opportunities from the international situation and national macroeconomic policies. Quick response, quick action, fleeting business opportunities, who is preconceived, who is strong first. Therefore, entrepreneurs should always be highly vigilant. Once they find the target, they should react quickly, lock the target and act immediately. You must be competitive. Sometimes many business opportunities are often discovered by many people at the same time. Just like the starting gun on the field, athletes rush to a goal like tigers, depending on who has a strong sense of running and a good mental state. We should have foresight, accurately analyze the situation, pay close attention to the development and changes of the situation, pay attention to the changes of the market and consumers' psychology, make decisive decisions and lose no time. To capture business opportunities, we must take the potential market demand as the premise and examine business opportunities from the needs of the market and consumers.