Legal analysis: leading cadres can open self-media accounts, but they can only earn text income and should report according to law.

Legal basis: Provisions on Reporting Personal Matters by Leading Cadres Article 4 Leading cadres shall report the following matters:

(1) My salary and various bonuses, allowances and subsidies;

(two) income from giving lectures, writing, consulting, reviewing manuscripts, painting and calligraphy;

(three) the real estate situation of the person, spouse and children living together;

(4) I, my spouse and children living together invest in or hold financial products such as securities, stocks (including equity incentives), futures, funds, investment insurance, etc. in other ways;

(5) The spouse and children living together invest in unlisted companies and enterprises;

(6) Individual industrial and commercial households, individual proprietorships or partnerships whose spouses and children are registered with * * *.