Xinjiang Tianhai Oasis Agricultural Science and Technology Co., Ltd. is an agricultural high-tech enterprise with jujube industrialization as its core content. Since its establishment in June, 2004, the company has been committed to developing Xinjiang jujube industrialization and building China jujube and world jujube brands with the guidance of "high-tech investment, high return and high-end consumption". Taking the patented technology of "extracting jujube pigment from jujube" as the core competitiveness of the enterprise, the first generation of "jujube pigment" soft capsules (pure jujube pigment) was developed, which filled the gap at home and abroad and was at the international leading level. The company has been recognized as a key leading enterprise in agricultural industrialization, a key leading enterprise in poverty alleviation in the autonomous region, a private scientific and technological enterprise in the autonomous region, a patent pilot enterprise in the autonomous region, a national jujube deep processing enterprise and a key enterprise in Aksu City.
First, the market brand advantage.
The company has a complete marketing and service system. According to different markets and consumer groups, the sales supporting institutions of the direct marketing department and the customer service department have been set up, and more than 100 direct sales stores and more than 300 franchise stores have been built nationwide. At the same time, the company casts well-known brands in the in-depth research and high-precision processing of jujube, and expands and strengthens the jujube industry in southern Xinjiang by promoting the effective link of jujube industry chain.
Relying on strong sales strength, the company's sweet jujube, Tian Mi and sweet jujube crisp have been included in the special grain purchasing plan of the State Council, and have been designated as purchasing enterprises by the State Council for four consecutive years, which has the top brand influence in the industry. In the field of jujube deep processing, Tianhai Oasis has entered a "blue ocean field" that can't compete and track for the time being.
The "Tianzao" produced by the company won the gold medal of China International Forestry Industry Expo and the title of "China Famous Fruit"; Obtained the highest yield per mu of kiness jujube in Shanghai World; He won the first prize in the 5th National Symposium on Dried Fruit Production and Scientific Research Progress and the appraisal activity of the first "China Jujube Garden" development high-level forum; Won the first prize in the "2008 Olympic Recommended Fruit Selection".
Second, relying on scientific and technological progress to continuously improve the production capacity of enterprises.
After five years of development, with the support of the government, the company has invested in McGetty Tianhai Jujube Industry Co., Ltd., Alar Sweet Jujube Garden Co., Ltd. and Shanxi Yuncheng Airport Tianhai Oasis Agricultural Technology Co., Ltd.
At present, the main body of the new three-dimensional threshing floor invested by the company has been completed, and the foundation stone has been laid for the jujube pulp project, so that the annual production and processing capacity of the enterprise has reached 30,000 tons, and the economic benefits have been continuously improved with the expansion of the enterprise scale. Since the beginning of this year, the climate in Xinjiang is abnormal, and there is more rain in spring and autumn, which leads to serious fruit cracking of jujube. In order to reduce farmers' losses, the company built a new jujube paste project and a 1 jujube paste production line through market research. Jujube pulp can be used to produce jujube juice, jujube slices, jujube cakes, jujube jelly and other products. The project is scheduled to be put into production in 20 1 1 year.
After the completion of the project, it is the first project in Xinjiang to produce jujube paste with red dates, which will digest a large number of fallen and cracked fruits of red dates, with great social and economic benefits. We will further take the development of science and technology as the guide, worry about farmers' urgent needs, think about farmers' thoughts, speed up the development of circular economy products, solve the problem of fruit falling and cracking in farmers' jujube planting to the maximum extent, standardize production technology, and realize the deep development of jujube industrialization management. In the next five years, the company plans to complete the jujube processing layout inside and outside Xinjiang, forming an annual jujube processing capacity of 65,438+10,000 tons.
Third, industrial development planning.
In the future, the company will continue to take red dates as its core business. While ensuring the raw materials for the construction of jujube base, we will develop jujube and walnut in depth, extend the industrial chain and enrich the product structure. Relying on the development of science and technology, it will gradually develop into the fields of biomedicine and finance.
1. Make every effort to build an organic jujube base.
At present, the company's main raw materials come from the Corps. The company plans to build 50,000 mu of organic jujube base, including: 40,000 mu of conventional organic jujube base; 5000 mu of short, dense and abundant demonstration base; The ear-picking base is 5,000 mu, the self-owned jujube resource base is established, and a small agricultural demonstration farm is built according to the management mode of the Corps. At present, the company has completed the work of 5,000 mu of organic red dates and obtained the certification of organic conversion, which has laid a variety and technical foundation for the development of enterprises.
2. Accelerate the construction of specialized jujube trading and new jujube information trading market.
The company will take advantage of the unique geographical advantages of Aksu region in Xinjiang connecting Europe and Asia, combine the trend of jujube planting in China moving westward year by year, and consider the fact that the planting area in Aksu and its surrounding areas is expanding year by year, and plan to establish the world's largest "Eurasian organic jujube wholesale trading market and jujube electronic trading market" in Aksu region. The company entered the financial field by developing electronic trading products of jujube and developing the quasi-futures market of jujube products. At the same time, the electronic information network will be used to further develop the jujube e-commerce market.
3. Unswervingly accelerate the construction of "Xinjiang Sweet Jujube" store.
The company plans to complete the task of building 1000 "Xinjiang sweet jujube" stores in the world within three years. The "Thousand Stores" campaign has been launched in China. Through the first new product release and ordering meeting of "Tianzao Garden" held in Beijing on June 5438+ 10, 2009, more than 100 domestic distributors have been developed, forming a relatively wide market network coverage.
At the end of June 65438+ 10 this year, the company held the second new product release and order meeting of Tianzao Garden in Beijing, at which the tribute fruit of super-grade Tianzao Wang was auctioned, and the opening ceremony of the movie "The Jujube is Red" adapted from the novel of the same name was held.
4. Extend the industrial chain and enrich the product structure.
The company is in close contact with domestic pharmaceutical authorities and major scientific research institutions in European countries, transforming the research field of jujube deep development into medicine, and striving to overcome the world problem of "anti-aging" as soon as possible. The company will also use its own technology and production advantages to develop deep-processed products of jujube secondary fruits, and produce jujube pulp, jujube paste, jujube juice, jujube dietary fiber, stomach-invigorating jujube cake, stomach-invigorating jujube slices, jujube CC jelly and other products, and gradually start to March into the fields of cosmetics, beverages, food pigments and medicine.
(II) Beijing Tianhai Investment Management Co., Ltd.
Beijing Tianhai Investment Management Co., Ltd. is the investment management center of Tianhai Oasis Group, which undertakes the group's foreign project cooperation, business liaison, investment and financing management, and is specifically responsible for the management of the group's capital operation business, listing financing and risk financing business.
(III) Xinjiang Tianhai Oasis Seed Industry Co., Ltd.
Xinjiang Tianhai Oasis Seed Industry Co., Ltd. is the 56th seed industry enterprise registered by the Ministry of Agriculture of China with inter-provincial operation qualification, with a registered capital of 30 million yuan, with the development of transgenic breeding technology as the core technology and 5,000 mu of seed farm. Focus on the development of cotton hybrid combination, transgenic and conventional breeding, wheat conventional breeding, corn hybrid breeding, sunflower, oil sunflower, castor hybrid breeding, jujube and walnut fruit tree breeding, with an annual processing and sales of 6,000 tons of seeds.
(4) Aksu Tianhai Forest Farm Co., Ltd
Aksu Tianhai Forest Farm Co., Ltd. is the basic plate of Tianhai Oasis Group, and it is an important team undertaking the afforestation project of 200,000 mu of desert in the country and autonomous region. Established on March 7, 2007/kloc-0. The forest farm is located in the wasteland project area of Ilya, east of Akumusu Reservoir and north of Duolang Reservoir in Aksu City. Tianhai Forest Farm has 400 employees, 50,000 mu of land has been developed, and the accumulated investment is 654.38+500 million yuan. Complete 40 motor wells, 50 kilometers of high-voltage lines, 37 kilometers of trunk roads, 0/.50 kilometers of motor ploughing roads, 250 kilometers of trunk, trunk, bucket, branch and drainage channels, 30,000 square meters of housing for forest farm residents, and roads, bridges and culverts.
(5) Xinjiang Tianhai Tenghui Technology Co., Ltd
Xinjiang Tianhai Tenghui Technology Co., Ltd. (formerly known as Xinjiang Tianzaoyuan Qiuci Biotechnology Co., Ltd.) was established in July 2007. Is a modern bio-organic fertilizer enterprise with advanced production level and management level. Its main business projects are the production and sales of special organic fertilizer, compound fertilizer, biological fertilizer, foliar fertilizer and drip irrigation fertilizer for forest fruits.
The company cooperates with College of Biotechnology of China Agricultural University, Institute of Plant and Nutrition of Beijing Agriculture and Forestry College and National "863" Weathered Coal Biotechnology Group of China Agricultural University.
In 2008, using the national-level biotransformation technology of weathered coal with independent intellectual property rights, we took the lead in investing in the construction of "Tianhai" special organic fertilizer plant for fruit and "China Xinjiang Weathered Coal Strain Production Center" with an annual output of 50,000 tons in Kuqa County, Aksu region.
20 10 in April, Makit Tianhai Botstein Biotechnology Co., Ltd. was established in Makit County, Kashi City, with a registered capital of 100,000 yuan and an annual output of bio-organic fertilizer of100,000 tons, which was successfully put into production in September. On June+10, 5438, Zepu Tianhai Tenghui Technology Co., Ltd. was established in Zepu County, Kashgar, with a registered capital of 100000 yuan. The designed annual output of forest fruit organic fertilizer is 1 00000 tons, which can be completed and put into production in March1year.