4 h R- c3 F! It's really embarrassing how T and I ranked first. The number one enterprise must have a broad mass base. Well, only in the fast-moving consumer goods industry. After all, you don't have to surf the Internet or buy a car, but you have to eat, drink water and brush your teeth.
; P- J- B! T) M( C( m3 n 1 n) I checked at least five websites to make sure that China toothpaste belongs to Unilever. I don't think most people will believe that China toothpaste is actually Dutch-isn't there Chinese characters on it?
2 `: A* O5 D9 Z" s,Y; X2 g m $ V/a 1994 In early 1994, Unilever obtained the controlling right of Shanghai Toothpaste Factory and operated Zhonghua Toothpaste Factory by brand leasing. The foreign party verbally promised that the investment ratio of "Jienuo" brand and "Zhonghua" brand was 4: 6, but it was not fulfilled. Similarly, China's famous trademark Meijiajing once occupied nearly 20% of the domestic market. 1990, a joint venture between shanghai jahwa and Chen Zhuang, and the "Meijiajing" trademark was shelved. Multinational companies invest heavily in shanghai jahwa, which actually drives "Meijiajing" out of the market and opens the way for their own brands-this is the fate of China Toothpaste.
, X7 e+ g8 `8 W/ z" i From the perspective of the whole washing industry, American Procter & Gamble has basically crushed domestic washing enterprises by using its brand advantages and tax incentives, and the top ten domestic civil detergent brands have almost been wiped out. Only Rejoice, Head & Shoulders, Pan Ting and Sassoon occupy more than 60% of the domestic market, exceeding the internationally recognized monopoly line. Every time P&G recruits an employee, it means that two or three employees of this former detergent enterprise in China have been laid off.
. \( A: V* a% |9 \/ r# U I want to support domestic products, but I don't even have a chance to support domestic products in the washing and chemical industry! If every industry in China is like chemical industry, the enterprises in China will be finished.
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, a+ M7 z/ J v5 p4 Y Second place: Shuanghui
"C' H. \3 k: P" u I admit that I still eat Shuanghui ham sausage from time to time (I'm used to it), although I sold it to Goldman Sachs Group as early as 2006. In 2008, Goldman Sachs invested $200-300 million to acquire more than 10 aquaculture plants in Hunan and Fujian.
# [1 l/ q7 R d# s6 h \8 T "The most valuable investment in China is agricultural products." Rogers said.
3 b9 K" r 1 m,J$ B$ u' ]! C Today, when the Doha mini-ministerial conference broke down again and all countries are trying to protect the bottom line of agriculture, it is worthy of attention that international investment banks such as Goldman Sachs continue to increase their investment in China's agricultural-related industrial chain. I am not a nationalist, but I have reason to express my concern when I look at the developing Shuanghui assured butcher shop and the increasing market share of Shuanghui. Monopoly is not terrible. What is terrible is that foreign capital is constantly eating into the market under the banner of Chinese enterprises. - ~ z$ h( _' q4 B8 G4 F* v
I just want to state the fact that Shuanghui is American, as simple as that /o, [+{. T0 Z9 width "depth"
* M) |) B+ d5 i9 p Third place: Wahaha f( h. G! q4 O
I was going to nominate Jianlibao. At that time, the Oriental Divine Water dominated the canned beverage market in China, dominating the whole country. However, since Li Jingwei left, Jianlibao has plummeted, and now I can only put shoes on my brother. It's YY, and my head suddenly began to understand. Jianlibao's heyday still belongs to China. Although it belongs to the great unification now, Taiwan-funded enterprises are not foreign capital, and that is the contradiction among our people. 1 X0 f# U( s+ H" w8 v% W
That is Wahaha. When Danone of France acquired Wahaha, Zong Houqing held high the banner of nationalism and aroused the infinite patriotic feelings of the general public. As a result, Zong got an American green card a few years before the takeover debate. An American resident told us about China's national feelings, which is really nonsense. :d$ P 1 h- S+ |: x
How can I put it? I like Wahaha very much, but Danone of France has already held more than 5 1%, so don't deceive yourself.
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Fourth place: Arowana
# n(I & amp; l; B6 y; T/ [Now the edible oil we eat by ourselves is actually from abroad. A typical example is arowana, which appears in the kitchen of almost every family in China. Its market share is over 50%, and its market competitiveness is eight times that of the second place, Fulinmen. However, it is a foreign-funded enterprise, owned by Singapore Kwok Brothers Grain and Oil Private Company Limited, and has nothing to do with China Mao.
4 ? 7 c! E' @( e+ r3 n# ~ At present, more than 75% of the raw materials and processing in China oil market and its edible oil supply have been controlled by ADM, Bunge and Louis Dreyfus, four multinational grain merchants with a history of one hundred years. Multinational grain merchants hold 64 shares in 97 large oil companies in China, accounting for 66% of the total share capital. With the advantages of capital, history and experience, international giants have completely controlled the upstream raw materials, futures, midstream production and processing, brands and downstream market channels and supplies, that is, the "safety door" of China's edible oil strategic security is no longer in the hands of Chinese people, which weakens our market regulation and control ability, which is not only a very realistic direct threat to edible oil and even national security. % Y # j3f 0 19m+i6b 6[" S8]
"q! P- x7 ~2 ] C+? 3 [Fifth place: Dabao
8 X9 K! ,xf7 e+b $ {。 M "See you tomorrow, Dabao everyday." What a familiar slogan! Dabao is almost a must-have brand for most working-class men. How can ordinary people in China associate it with the United States? Unfortunately, the fact is that as early as April 2007, Johnson & Johnson of the United States had acquired Dabao. Don't think the low-end market is old and beautiful. For foreign investors, shrimp is also meat. Besides, is the low-end market really shrimp? China has a population of1300 million. How many rich people are there?
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8 D+ }2 f4 k: ],h $[; [Sixth place: Supor/S7F _ 9Y&; Nt wpa insurance
In August 2006, SEB, a famous French small household appliance enterprise, acquired Supor, the first domestic cooking cooker brand. Of course the news was broadcast, but how many ordinary people know the news? At least I didn't know it until a long time later-or because I boasted about how much I supported domestic products with my friends at home, and my friends exposed me when I bought things first. If it weren't for this episode, maybe I would never know. This famous brand in China, which rose in my hometown of Zhejiang, has become a French product.
T% R) v' d3 Z( K7 D9 v, another industry leader, has been brought into the embrace of foreign investment, and we (believe me, I am by no means alone) still support the former national brand 7N2J7Y0F9C5E2 with patriotic feelings.
* q* i) H# {* }7 y7 W2 i0 L# n' K Seventh place: Huiyuan (M &:x # p & amp; B* j8 @# E N5 m9 }
Coca-Cola's 65.438+0.79 billion yuan acquisition of Huiyuan was a vigorous acquisition, and so many voices defending national enterprises were exchanged for the fact that dog blood can no longer be dog blood.
: I5 A+ A( J5 m" V Z0 o" v) Shortly after the joint quotation with Huiyuan, Li Xiaojun, vice president of Coca-Cola China, publicly stated in an interview with the media that Huiyuan brand was owned by Huiyuan Hong Kong listed companies, while nearly 60% of Huiyuan Hong Kong listed companies were owned by Danone, overseas public shareholders and an American private investment fund. Therefore, before and after the transaction, the brand ownership was transferred from one foreign company to another, and there was no nationality problem. At that time, some media found that the detailed registered address of Huiyuan Juice was: 4th floor, Scotia Centre, PO Box 2804 Georgetown, Grand Cayman, Cayman Islands, and it was an offshore company.
8 c 1 ]8 f' Y. F 1 _( u Minister of Commerce Chen Deming said at the China Development Forum on March 22nd that it was a big misunderstanding for the Ministry of Commerce to reject the merger of Coca-Cola and Huiyuan, indicating that China does not welcome foreign investment to enter China. 4 }* Y9 |,H7 l
Chen Deming said: "The merger of Coca-Cola and Huiyuan occurred between two foreign-funded enterprises. Coca-Cola is a company headquartered in the United States, and Huiyuan Juice is a foreign company registered in Cayman Islands. The merger of these two foreign companies does not involve China's investment policy, but only involves China's audit of the business concentration of the products sold by these two companies in China.
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:` 9 o) w 1 n/ K9 d 1 N! H0's eighth place: Fu Nan (for example, (w- a) G6 ~
Fu Nan is the first brand of batteries. I believe that to this day, many families still like Fu Nan batteries. Gillette's Duracell has entered the China market for ten years, but it has never been able to open the situation, and its market share is less than that of Fu Nan's110.
+c2 n# u- f% d3} l9 U2 B But greed is the devil. As long as money can solve the problem, it is not a problem. In August, 2003, Fu Nan Battery Company was acquired by its competitor, American Gillette Group. He was defeated in those days, and now he is the boss.
+c/ h2 o- B8 n- ]" J+} Once, Sun Wen was a sonorous and beneficial "national power! ",once let Fu Nan this famous brand spread all over China. But what about now? How many people know that Fu Nan is no longer an enterprise in China? Who did the so-called national strength fool? 3 i7 z# W# H! o; Dee
2 K7 ^% ]5 [$ a! C+ y ninth place: white plus black /u* \* ~8 N$ B! s6 p0 ]2 {
In China, who doesn't know white plus black? How many people choose white plus black when they have a cold, but how many people know that white plus black is not our China thing at all. ; ^8 V+ ^4 e8 R
June 5438+October 2006 10, Bayer Pharmaceuticals signed an agreement with China Dongsheng Science and Technology Qidong Gaitianli Pharmaceutical Company to acquire the business and related assets of the latter's "White Plus Black" cold tablets, "Xiaobai" syrup and "Xinli" cough syrup for 1.72 billion yuan (65438+).
9 j 1 S5 C! r0 _ c0 V/k0v & amp; E) u this is actually just the tip of the iceberg in the pharmaceutical industry. As early as 2004, Huayao Group, the largest antibiotic production base in China, was sold to DSM (the largest API manufacturer in Europe) in the Netherlands.
1 n" |。 L5 P- f" E) o Xi An Janssen, although there is an Xi An in her name, is already 100% Belgian. The most commonly used emergency contraceptive in China was originally from Beijing Zizhu, and now it is controlled by Novartis 100% in Switzerland.
I 1 q s: T5 c8 h) U Let's talk so much first, and then go on. I'm afraid I'll be scared myself. Our people must think that 100% of these drugs are from China, but they are all foreign products.