The generation born between 1995 and 2000 is called "post-95s". Different from the generations who grew up in the 1970s, 1980s and even the 1990s, the post-95s generation grew up in the highly mature Internet era, and their understanding of society mainly comes from online media and their own social networks.

In the latest 107-page "Pink Generation Z——China's Post-95s Data Report", an intuitive visual portrait of the big data of the post-95s generation is provided. Among them, the current situation of entrepreneurship among post-95s college students and the values ??of marriage and childbearing of post-95s generation have attracted more attention.

Entrepreneurship Survey

Entrepreneurship: Want to realize self-worth

Investment: Prefer stocks and futures

In the survey of non-entrepreneurs among post-95 college students In the survey, 37% of college students were interested in starting a business, but they had not practiced it. 71% of post-1995 college student non-entrepreneurs believe that starting a business allows them to freely control their time, and 58% of post-95 college non-entrepreneurs believe that starting a business can make more money. It can be seen that college students born after 1995 prefer to control their time freely instead of the traditional clock-in style of work; at the same time, starting a business can also solve their own economic problems and future employment problems. Based on these views, entrepreneurship is undoubtedly a good choice.

Among post-1995 college student entrepreneurs, 40% believe that "entrepreneurial culture" is worth the gamble even if it is risky, while among non-entrepreneurs, only 16% of college students are willing to choose "entrepreneurship" Culture"; at the same time, no post-95 college student entrepreneurs choose to follow the crowd, and "working" and "entrepreneurship" are not just tools for making money for them.

In this survey, as many as 86% of non-entrepreneurs born in 1995 believe that it is difficult to succeed in starting a business. The top three problems that college students worry about when starting a business are: lack of necessary interpersonal relationships accounting for 85%, necessary entrepreneurial funds accounting for 77%, and corresponding knowledge or professional skills accounting for 69%.

77% of non-entrepreneurs born after 1995 believe that relevant government support policies are important for college students to start their own businesses.

Among the non-entrepreneurs who were born after 1995, 77% of them think teamwork is meaningful, while only a handful of college students think teamwork is meaningless. When choosing to start a business, 90% of the reasons for college student entrepreneurs are to realize self-worth. On the contrary, economic factors account for only 20% of the factors that entrepreneurs actually choose to start a business.

According to survey data, compared with post-95s college student non-entrepreneurs, post-95s college student entrepreneurs are more willing to accept hedonic consumption, and are also more willing to invest their remaining living expenses in stocks, futures, funds, etc. on riskier products.

Marriage and Love Survey

Marriage: Girls are more confused than boys

Fertility: They are more willing to have a second child

When I was a child, "Princess and The fairy tale ending of "the prince lived a happy life after getting married" has given many people born after 1995 a beautiful vision and expectation for marriage. However, after entering college, the heavy social reality gradually forced the post-95 generation to wake up from the marriage fairy tale, showing varying degrees of confusion in their views on marriage and childbirth.

In April 2017, the big data report writing team conducted a survey on marriage and childbearing among college students from several 985 universities. 500 valid questionnaires were collected, among which the ratio of boys to girls was 1: 1.

In this survey, 72% of boys said they would definitely get married in the future, while only 51% of girls thought they would definitely get married in the future. 21% of boys are confused about future marriage, and the proportion of girls is more than twice that of boys, reaching 45%. The proportion of those who insist on not getting married is in the minority, with 7% of boys and 4% of girls.

Statistics among samples of those who are willing to get married found that 74% of college students believe that it is most appropriate to get married between the ages of 26 and 30, while only 1% of college students choose to get married at the age of 36 and above.

In this survey, nearly 60% of college students accept premarital sex.

In comparison, the proportion of boys who support premarital sex is greater than that of girls. As for the issue of "pregnancy before marriage", college students born after 1995 have a very high degree of acceptance. More than 75% of the respondents said they would "get on the bus first and pay for the fare later", and the proportion of men was greater than that of women.

When it comes to the choice of marriage method, 54% of the respondents chose "travel marriage". The respondents' acceptance of "naked marriage" is also very high, but there is a big difference between men and women. Among the respondents who can accept "naked marriage", the support rate of boys is about twice that of girls.

In terms of pre-marital property notarization, 40% of the female respondents are girls who know how to notarize pre-marital property, while boys only account for 28%, indicating that boys’ acceptance of pre-marital property notarization is still low. .

In a survey on fertility views, perhaps inspired by the country’s “two-child policy”, a higher proportion of respondents chose to have a second child, with 68% of boys choosing to have a second child. %, and girls reached 52%.

The pursuits of each generation are different. Times are advancing and ideas are changing. I believe that the younger generation will become more and more rational.