The poster’s question is quite broad. Generally speaking, there are too many factors to consider when it comes to investment risks. According to Murphy’s Law, it is impossible for a person to make a risk-free investment, and one cannot make a risk-free investment. All risk factors are taken into account. Therefore, when investing, you must first rate the risks, sort out the main risks and secondary risks, and intentionally ignore some small probability risks, so that you can make the most scientific investment plan and minimize the investment risks. .

Generally speaking, the risks to be analyzed include the following aspects:

1. Macro level

1. Political policy risks. That is, whether the land situation of the investment target is stable, or whether the government will introduce certain policies that will have a negative impact on the investment target.

2. Economic risks. Whether the economic environment is stable, whether the major economic indicators are within a reasonable range (financial indicators are particularly important), and what the economic development trend is. Factors such as the stock market and property market bubbles must be taken into consideration, which is very important for the success of future investments.

3. Cultural risks. This risk is mainly for investments on a global scale. Full consideration must be given to whether the investment project conflicts with local culture and whether it is in line with the development trends of today's world. In the current environment, the economic risks of investing in environmental protection, new energy, high-tech and other projects are much smaller.

2. Micro level

There are many factors to be considered when analyzing this level, and they are also very complex. Generally, a lot of financial, financial, and marketing knowledge is required. Let me now take investing in Procter & Gamble as an example. First, analyze the company's consecutive financial statements for the past five years, familiarize yourself with a series of indicators such as the company's asset-liability ratio, return per share, profit growth rate, etc., and pay attention to whether the company has made any major capital operations in the near future, such as mergers, stock splits, etc. Be familiar with the company's target market capacity, growth, consumer information, competitor actions, etc. Only by having a very good understanding of a company's operating conditions can we ensure an effective return on investment. Otherwise, we will feel unsure, leading to successive failures.

3. Personal risk

This risk is generally not mentioned, and it is what I advocate first. Personal risk is mainly the risk of an individual's reaction to investment results when conducting investment activities. Everyone should understand that investment is a high-risk operation, so you must have a calm attitude and good psychological quality, be neither arrogant nor discouraged when winning, and never invest with capital, let alone borrow money. invest! ! Otherwise, a failed investment may lead to high personal risks, loss of money, suicide, or even family destruction.

Therefore, investing with a good attitude and using idle funds is the golden rule of investment! !

The above are some of my investment experiences, which are completely original. I hope it can be of some help to the poster. I hope that the poster will have a lot of money in the new year! !