Luo Yonghao's entrepreneurial history has always been like a "madman", flushed with idealism, and then repeatedly hit a wall.

Some people say that Luo Yonghao's mobile phone road is a grand marketing, but also a bumbling history.

On 20 12, Luo Yonghao, a former English teacher, announced that she would be the best mobile phone in the eastern hemisphere and capture the smart phone market.

As soon as this is said, people in the industry are generally a little embarrassed.

I have to say that Luo Yonghao was one of the first people to discover the vast market of smart phones in China, and one of these people was an entrepreneur named Lei Jun..

However, in the present form, there seems to be a lot of Luo Yonghao between Luo Yonghao and Lei Jun. ..

In the same year, Luo Yonghao received the first round of angel investment of 9 million RMB. On May 28th, Hammer Technology was formally established with a registered capital of 36,543,800 RMB.

But its main business scope is not mobile phone hardware, but mobile phone software.

A year later, SmartisanOS based on Android came out. However, at the press conference, bugs kept appearing in the system, and the scene was once very embarrassing.

With the passage of time, the hammer mobile phone gradually became famous on the Internet, almost entirely due to Luo Yonghao himself.

In 20 14, before the appearance of the first hammer mobile phone T 1, Luo Yonghao played his own strengths and blew a unique game in Weibo.

"We are likely to become a company with a market value of hundreds of billions of dollars. I have been using RMB for low-key estimation."

"Of course, cow force is very conservative. For example, I don't think our first-generation hardware products can completely surpass the iPhone in terms of industrial design and technology. "

Look at these words, the market value of hundreds of millions of dollars. Compared with Jobs, which one didn't expect?

The hammer mobile phone T 1 was not trusted and won the 20 15 IF International Design Award, which made Luo Yonghao proud.

But even so, Luo Yonghao did not forget to slap himself. First, I said, "If the price is below 2,500, I am your grandson", and then I said, "Decent enterprises will not treat consumers as fools in the way of' X999'".

It wasn't long before T 1 fell to 1980 yuan. After that, the hammer T2 sold for 2,499 and 2,599 respectively.

Before the 20 18 hammer conference, Luo Yonghao even said directly: "Apple without soul will copy us crazily." "We will release a revolutionary device that may rewrite the history of human computers."

Now, the enthusiasm of countless people has been mobilized, and they have put on diapers to attend the press conference. It is said that tickets alone sold more than one million that day.

As a result, this conference can be called the scene of a car accident, and the nut TNT workstation, which is said to bring about the voice interaction revolution, also has frequent bugs.

However, as an entrepreneur, it is common to hit the face. Luo Yonghao's hammer mobile phone is really made, which is not too bad on the whole.

But its decline is also a fact.

In recent years, the hammer has been in a big or small dilemma. 20 14 T 1 was just released, and there was a problem in the production capacity of the foundry, resulting in a bleak sales volume of T 1, with only 250,000 units.

20 15 12, before the release of T2, the foundry went bankrupt directly and the boss absconded with the money. In the following years, hammer technology did not completely get rid of the dilemma. Luo Yonghao is also in constant communication to catch the leak, and is gradually at a loss.

So, at the end of 20 18, Luo Yonghao stepped down as the chairman of Hammer Technology. 2065438+April 2009, ByteDance acquired the nut mobile phone business under Hammer Technology. 10 ended, and consumption in Luo Yonghao was restricted.

As a result, a madman's business failed again.

2、

Luo Yonghao is actually the official second generation.

He was born in Northeast China 1972, and he was wrapped in a military coat in winter.

His father used to be the county party secretary. He not only has good economic conditions, but also has advanced ideas. He let Luo Yonghao run amok and jump around.

This also led Luo Yonghao to gradually develop a very distinctive personality. He hates the "stupid" education system, and he hates the teachers in the school. He once refuted it to his face.

Finally, I feel like I just left school. That year was 1989, and Luo Yonghao was only a sophomore.

When Luo Yonghao's idealism was put into practice, it was probably that time.

After dropping out of school, Luo Yonghao's initial dream was to become a writer. However, his thoughts are full and his reality is very skinny. Nothing happened after his novel was sent out.

With superior family conditions and father's support, Luo Yonghao can live a good life even if he doesn't work hard, but as an idealist, he must not be complacent and do nothing.

So, Luo Yonghao carried a bag and stepped into the threshold of society.

Moving bricks, setting up a stall, opening a second-hand bookstore, smuggling cars, making futures and selling aphrodisiacs ... After leaving home, Luo Yonghao began a sad entrepreneurial life.

But none of this will last long. Luo Yonghao is in an awkward position, unable to touch her dreams and money. He feels that he can't keep doing these hopeless things.

At this time, he took aim at the booming New Oriental.

200 1, he wrote a letter of recommendation of more than 10,000 words with trepidation and sent it to Yu. At that time, Luo Yonghao, like now, liked to talk big, but fortunately his face was not swollen this time.

After three trial lectures, Luo Yonghao successfully entered New Oriental and became an English teacher.

In order to overcome the psychological barrier of giving lectures in front of people, Luo Yonghao deliberately made a fool of himself in crowded places to exercise himself. During that time, he really worked hard and was worthy of being an "idol".

Soon, he became angry with his humorous remarks and classic quotations.

He happily said this wise saying: hard life needs no explanation.

3、

But Luo Yonghao couldn't tolerate the "madness" of society, which made him unable to work in New Oriental. In 2006, Luo Yonghao resigned.

Luo Yonghao, who is good at offending people, openly confessed to Yu:

"If you are a businessman, it is purely for money. Of course, there is nothing wrong with making money generously, but it is hypocritical to always wear the coat of idealism and shape yourself very noble and pure. I hate hypocrisy. Unfortunately, I later discovered that Yu is one of the most unprincipled people I have ever met in my life. "

This can be described as selflessness, and I also scolded myself.

"The road is wild, and there are not many good people who can eat." Luo Yonghao said.

This is absolutely selfish, because Luo Yonghao himself is not too greedy. He spent the rest of his life staring at his neck. Once he doesn't like it, he will go into battle shirtless and fan the air.

In order to get justice, he angered more than 20 Siemens refrigerators with a hammer; Because Wang Ziru said that his mobile phone is not good, please send someone to Youku to tear it live; They tore each other apart for eight years because they exposed each other. ...

Not to mention, he sprayed millet, choked the media and scolded Netease, embarrassing his partners. Anyway, he almost hammered it all over the world with a hammer.

Unfortunately, Luo Yonghao's greatest enemy in this life is not Xiaomi or the media, but the times or society.

He always likes to be against others.

Luo Yonghao, who left New Oriental, turned her goal to be a website. In 2006, Niubo.com was born.

Luo Yonghao is a good cook in making products. Soon, Niu Bo. Com established its own unique style, attracted a number of well-known authors such as Han Han and Chai Jing, and got off to a rapid start.

However, the good times did not last long. Soon, Weibo was on fire, and the forum generally declined. Com became more and more bleak and finally closed down.

Luo Yonghao later launched Chat Bao, which has been occupied by WeChat QQ in the chat software market.

He tried to make electronic cigarettes. As a result, after Qianjiao published several advertisements in Weibo, the Houjiao Tobacco Monopoly Bureau and the State Administration of Market Supervision issued a notice prohibiting the online sale of e-cigarettes.

Luo Yonghao wailed and beat his face, and took the title of "tuyere killer".

4、

Is Luo Yonghao crazy? He is. Anyone who dares to talk only about idealism in this society is a "madman".

What is not a madman who opposes society all day and wants to subvert the industry?

Meng Xing, a serial entrepreneur and Internet celebrity, shook his head before making a mobile phone in Luo Yonghao. He believes that if Luo Yonghao is to make money and become a small brand, it is possible to survive.

But Luo Yonghao's position is to subvert the industry structure and become a leader, so he should give up. It is very impossible for you to beat others with their business models.

But that doesn't mean he is not a genius in making products. His proudest product in recent years should be himself.

He knows marketing, his idealism and his feelings make him a huge "IP" with a group of iron powder.

Once people are associated with the word emotion, they cannot be explained by common sense.

According to the description of people around him, Luo Yonghao is a very attractive person.

Ma Ning, a radio frequency engineer, described his work in Hammer Technology as follows: "You especially admire a person, and that person needs you to do something for him, and then you did a very important part of it."

Lao Luo is undoubtedly the idol of many people. His Quotations from Lao Luo and his idealism and feelings made many people decide to follow him anyway.

It is said that Gao Fei, a graduate of Tsinghua Water Conservancy Engineering Department, chose to retire after becoming a Lieutenant Colonel in Wuhan Military Region, just to be a teacher of Lao Luo English in Luo Yonghao.

Zhu, an employee of Hammer, gave up his career as an American architect and came to Hammer Technology where Luo Yonghao was located. He also said: "He wants to start a business and sell diapers, so I will sell diapers!"

This idolatry has almost become the belief of some people.

Once, an employee quarreled with his girlfriend, and her girlfriend wouldn't let him in. When Luo Yonghao heard this, he rushed to support with big guys and materials.

According to Luo Yonghao himself, when he and his friends go to karaoke, they never take the initiative to call girls. When I became a teacher, I left on the spot when I heard someone calling a girl.

People's evaluation of Luo Yonghao has always been clear, even two extremes. Cao Wei, a former employee, said Luo Yonghao: "He is a contradiction. He is a genius and a patient in a million. "

He is the leader of many people's entrepreneurial spirit, and he has become the object of ridicule and abuse by many people because of all kinds of wild words.

Unfortunately, quite a few artists "oppose" society, but countless entrepreneurs can still do so successfully.

The "madman" surnamed Luo failed. He chose his own way, and went his own way. He must pay his debts. If he can get up, we can talk later. At least in Luo Yonghao today, talk shows may be his way out, compared with entrepreneurs.