Marketing means that enterprises discover or tap the needs of prospective consumers and many businesses, and promote, disseminate and sell products from the overall construction and the construction of their own product forms, mainly to dig deep into the connotation of the products themselves to meet the needs of prospective consumers and many businesses, so as to let consumers deeply understand the process of buying products.

The purpose of marketing is to generate sustainable income.

The essence of marketing is to seize the needs of users and consumers and commercialize them quickly.

Planning is a macro concept, which usually refers to the planning process of the future integrity, long-term and basic problems of the goal and the specific implementation steps needed to achieve the goal according to relevant data and information and relying on experience or objective laws. It is the general name of all planning and planning thinking behaviors before the implementation of the steps to achieve the goal.

Planning is between "planning" and "planning". Compared with "planning", planning is more predictable and is often used in the creative process from "nothing" to "something". Compared with "planning", planning pays more attention to enforceability, and it is a perfect process from macro layout to detailed implementation.

Sales is an organizational function and procedure, which aims at creating, communicating and transmitting value for customers and managing customer relationships to benefit the organization and its stakeholders. Sales is the process of introducing the benefits provided by goods to meet the specific needs of customers. Of course, commodities include tangible commodities and intangible services attached to commodities. Meeting the specific needs of customers means meeting the specific desires of customers, or customers

Brand concept refers to the concept that can attract consumers, establish brand loyalty, and then create brand (and market) dominant position for customers. Brand concept should include core concept and extension concept.

We must maintain the unity and integrity of the brand concept, including business areas (industries, major products, etc.). ), corporate image (transnational, local, etc. ), corporate culture (rigorous, enterprising and conservative), product positioning (high-end, mid-range and low-end) and product style (fashion, trendy and dynamic).

Brand is an identification symbol, a spiritual symbol, a value concept and the core embodiment of excellent quality. The process of cultivating and creating brands is also a process of continuous innovation. Only with the power of innovation can we be in an invincible position in the fierce competition, and then consolidate the original brand assets and participate in the competition at multiple levels, angles and fields.

Specific problem solving. Only the special benefits provided by commodities can meet the specific needs of customers.

Planning is the strategic planning of enterprises, which provides a scheme designed according to the principle of benefit for rational decision-making of enterprises. Avoiding risks and pursuing maximum benefits are two major functions of planning. Planning is a procedure, which is essentially a rational behavior using brain power and a current decision on what will happen in the future, that is, planning is to decide in advance what to do, when to do it, how to do it and who to do it. Generalized planning involves the development strategy and brand strategy of enterprises; In a narrow sense, it involves marketing management, advertising strategy and market management of enterprises. Planning includes: market research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, price planning, marketing channel planning, promotion planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning, relationship marketing planning and micro-marketing planning. Making the development strategy of an enterprise is the core issue of enterprise planning.

The market originated from the ancient name of the place where people trade at a fixed time or place, which refers to the place where buyers and sellers trade. Up to now, market has two meanings, one is trading place, such as traditional market, stock market and futures market, and the other is the general name of trading behavior. That is, the word market not only refers to trading places, but also includes all trading activities. Therefore, the size of the market not only refers to the size of the place, but also includes whether the consumer behavior is active. Broadly speaking, all property rights transfer and exchange relations can become markets.

Operation is the planning, organization, implementation and control of the operation process, and it is the general name of all kinds of management work closely related to product production and service creation. From another perspective, operation management can also refer to the management of designing, operating, evaluating and improving the system that produces and provides the company's main products and services.

Simply put: market: the market is the goal you want to occupy.

Marketing: it is to establish the consciousness of market people and make sales easier.

Planning: How to build cognition more easily?

Planning: how to do it systematically.

Promotion: to convey the value of the products sold.

Operation: Organize and coordinate the progress of this system.