1. On the core competitiveness of enterprises

[Tips] The theoretical origin of core competitiveness; the basic connotation and theoretical system of core competitiveness; research on the basic propositions of this theory, such as accumulation Sexual knowledge, path dependence, marginal search, capability evolution and origin, etc.; Innovation and core competitiveness; Enterprise specialization, diversification, strategic alliance development and core competitiveness; New development of enterprise strategic theory--the core competitiveness Management; Current status of core competitiveness of Chinese enterprises, problem analysis and how to improve enterprise core competitiveness; Research on comparative methods of core competitiveness.

2. Research on hot issues in modern management theory

[Tips] (1) Research on learning organization issues: types of learning organizations; characteristics and functions of learning organizations; learning types Organizational structure and management; design principles for learning organizations; how to cultivate and build learning organizations.

(2) Enterprise team management: the characteristics and structure of the group; group norms and labor efficiency; the relationship between the team and the group; how to shape an efficient team; cooperation and coordination among team members; team leaders and team management.

(3) Research on entrepreneurs and professional managers: the role of entrepreneurial human capital; entrepreneurial characteristics and the formation of the entrepreneurial class; research on entrepreneurial characteristics and entrepreneurial living environment; entrepreneurial growth model ; Research on the characteristics of Chinese entrepreneurs and related issues.

(4) Project management: basic procedures, content and research methods of project management; research on subjective experience issues such as interpersonal relationships and communication skills involved in project management; project management risk analysis; how to improve project managers abilities and skills.

(5) Research on enterprise alliance issues: types and forms of alliances; functions and characteristics of alliances; characteristics of strategic alliances and learning alliance organizations; theoretical analysis of alliance strategic models; alliance enterprises after the advent of China development model.

3. Consumer behavior research

[Tip] Consumer psychology analysis; consumer purchasing behavior model; fashion research; various marketing models targeting consumer psychology; influencing consumer psychology Social factors (culture, customs, lifestyle, etc.); analysis of future consumer psychology changes and corporate marketing models.

4. Modern business negotiation

[Tips] Research on basic issues in negotiation; theoretical analysis of negotiation; basic principles and rules of negotiation; psychological analysis in negotiation; strategic skills in business negotiation Research.

5. Research on motivation theory

[Tips] The emergence and development of motivation theory; motivation mechanism; analysis and evaluation of representative motivation theory; application of motivation theory (how to improve effectiveness of incentives).

MBA thesis topic selection is an important step in ensuring the quality of the thesis. The quality of the topic selection directly determines the quality of the final thesis. The matters that need to be explained are as follows:

1. This "reference topic selection" should comply with the subject requirements of the professional direction. The specific topic shall be determined by the student and the instructor through consultation. #p#Paging title#e#

2. The guiding ideology emphasized in this "Reference Topic Selection". This "Reference Topic Selection" strives to embody the educational philosophy of MBA - cultivating students' ability to use the modern business management theories, methods and technologies they have learned to solve practical management problems faced by their organizations (enterprises, governments, universities, hospitals, etc.). Therefore, it is emphasized that the topic selection of the paper should be based on the organization where the organization is located and the purpose of solving the problems faced by the organization; the quality standard should be whether the paper uses the theories, methods and techniques learned to solve a practical management problem well. In short, it is emphasized that the MBA thesis is a "solution" to solve a practical problem (rather than an academic paper that solves a universal problem). Of course, it would be better if the MBA thesis can be innovative in theory and method.