SWOT analysis is a strategic analysis method of enterprises, that is, to find out the strengths, weaknesses and core competitiveness of enterprises according to their own established internal conditions.

Where S stands for strength, W stands for weakness, O stands for opportunity and T stands for threat, where S and W are internal causes and O and T are external causes.

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In a sense, SWOT analysis belongs to the internal analysis of enterprises, that is, according to the conditions of enterprises themselves, analysis is carried out in a certain period of time. SWOT analysis has its foundation. The competitive theory put forward by Michael Porter, a famous competitive strategy expert, thoroughly analyzes and explains the "possibility" of an enterprise from the perspective of industrial structure, while competency-based management scientists use the value chain to deconstruct the value creation process of an enterprise and pay attention to the analysis of the company's resources and capabilities.

The above contents refer to; Baidu encyclopedia -SWOT analysis method