catalogue
1, ranking of brokerage scale.
2. Characteristics of brokerage business.
3. Job search advice.
First, the size ranking of securities companies.
According to the data of Securities Industry Association, by the end of 2020, there were 38 securities companies (including securities branches, investment banks and asset management subsidiaries) in China. A natural idea is to rank these brokers.
The core of brokerage ranking is the total assets of brokers, and other indicators, such as total assets, net assets, operating income, profits, brokerage rating and other indicators have a strong correlation with it. After all, a rich company's earning power and social rating will not be very bad.
If the total assets rank in the top 30, the net assets, operating income and profits are basically in the top 30, the deviation from the total assets ranking is basically within 2, and the brokerage ratings are basically around AA or A, so grasp the total assets ranking first, and then look at other indicators.
Judging from the performance of total assets, major securities firms have also perfectly fulfilled the Matthew effect, which can be divided into five gradients as a whole.
1, the only head broker: CITIC Securities.
The total assets exceed one trillion yuan, and the net assets, income and profit are all ranked 1 in the industry, and the gap with the second place is also widening. Citic Securities, rated by AA brokers, is the only one at present.
CITIC Securities has always been known as the "little prince at the bottom". On June 6, 2003, it was listed on the A-share market. At that time, there was no big MAC status, ranking the top ten in the whole industry.
In 2005, CITIC Securities successively acquired Wantong Securities, Jintong Securities and Huaxia Securities. Among them, Wantong Securities was formerly Qingdao Securities, Jintong Securities was a leading local brokerage firm in Zhejiang, and Huaxia Securities was the predecessor of CITIC Jiantou Securities, located in Beijing.
At present, CITIC Securities is not only the largest, but also has no shortcomings in brokerage business, investment banking business, asset management business and self-operated business, all of which are ahead of the industry.
2. The top three compete for Asia: Huatai, Haitong and Guotai Junan.
At present, the strength of these three brokers is equal, but overall, Huatai has more advantages and is currently recognized as the second child in the brokerage industry. As the most thorough Internet broker in the industry, it still maintains a strong upward vitality.
The rise of Huatai Securities can be used as a benchmark for Tian Hong Fund. Both of them are typical cases of overtaking in corners through Internet transformation without entering enterprises. Internet transformation is a very difficult thing, which will involve many interests. Compared with technical difficulty, what is needed more is the courage and vision of the leader. Interested parties can look at the history of Huatai's rise.
Let me add one more sentence here. At present, the monthly activity data of brokerage app calculated by Analysys is more than 7 million, far ahead of Guotai Junan Securities (more than 4 million) in the second place and Ping An Securities (more than 3.9 million) in the third place.
Guotai Junan and Haitong Securities are both veteran brokers in Shanghai. Shen Wan Hongyuan, one of the "three diaosi in Shanghai", is a little sad and has been slowly dumped into the third echelon.
3. Catcher: CICC, China Merchants, Guangfa, Shenwan, Galaxy, China CITIC Construction Investment, Guo Xin and Dongfang.
The total assets are between 300 billion and 500 billion, and they are relatively old and well-known brokers in China, especially CICC and China Merchants Securities, which are very representative brokers in history. CICC is the first Sino-foreign joint venture investment bank in Chinese mainland, and China Merchants Securities is a financial enterprise under China Merchants for a century.
4. Local strength: Everbright, Ping An, Anxin, Xingye, Zotye.
The above brokers are all brokers with absolute influence in the local area and a certain popularity in the country.
5. Other brokers.
Although these brokers are small in scale, they have also done very well in some sub-sectors, such as the research institute in TF Securities, the quantitative financial product research team of Warburg Securities, and the scientific and technological investment of Debon Securities.
Second, the analysis of the characteristics of securities companies
Every brokerage firm has its own advantages. Brokerage business can be divided into four parts: brokerage business, investment banking business, asset management business and self-operated business.
To put it bluntly, investment banks help listed companies go public and then earn service fees from them. Aerial talent, five-star hotels, and company bosses are all talking and laughing, just to win the list. The specific work content can be divided into contracting, undertaking and underwriting.
Brokerage business is to provide intermediary services for stock trading to investors, and derivative brokerage business also includes investment consulting services, fund sales services and financial services.
Asset management business is the key development business of securities firms at present. Asset management business can be simply aimed at fund companies, including investment decision-making team (generating asset management plan), asset management product manager and asset management agency marketing, which assume the roles of generating asset management products, managing asset management products and asset management product agency marketing respectively.
To put it bluntly, self-operated business means that brokers invest with their own funds to make profits. Investment targets can be stocks, bonds, commodity futures, funds, etc. Of course, a few brokers will also make equity investments. Generally speaking, the main targets of self-operated brokers are bonds and stocks. After all, the company has such a large amount of funds, and stability is the first.
Based on the 2020 financial report, the strength distribution map of brokers in major businesses was also made. In the top ten, brokers are obviously strong in business.
Generally speaking, CITIC Securities has undoubtedly won four firsts and well-deserved industry leaders. CICC's investment banking business ranks second, commensurate with its title of "investment banking aristocrat". CITIC Jiantou's investment banking business is also well-known in the industry, and its income ranks third in the industry. Huatai Securities, CICC and Haitong Securities have been praised by the industry for their investment strength, and their self-operated income ranks second and fourth respectively.
Third, job search advice
Based on the above analysis, we have a clear understanding of the industry ranking of securities firms. Some people say, do I have to go to the best brokerage company to apply for a job?
Actually, it's not. First of all, we should consider the work content, and then the strength of the brokerage firm. Warburg Securities, for example, is small in scale, but it has done a good job in quantitative and financial product research. Warburg Smart Investment and Warburg Redbook are well-known in the industry, which is also a big plus for relevant employees. So location is more important than the popularity of brokers.
Therefore, combined with my years of work experience and ideas, I divide the brokerage positions into three categories, which I think are the three most profitable positions.
3. 1, investment position:
When it comes to investment, the first thing that comes to mind is the institute. In fact, all departments have securities investment positions, but they are not as concentrated as research institutes. As we talk about electronic engineering, people will think of the Department of Electronic Engineering in Tsinghua University. In fact, the electronic engineering department of Southeast University is also very strong.
There are at least four positions related to investment, namely, the self-operated securities department, the investment research of securities asset management, the buyer's investment research position and the research institute of the finance department under the securities business department. You can pay attention in the process of finding a job, and don't just put your own experience in the graduate school stage.
As for how to prepare for these jobs, I think the basic knowledge of finance, economy and investment is necessary, and the basic certificate also needs to be prepared. It is best to start with internship retention. Generally speaking, relevant experience in these positions is required.
3.2. Pan-investment positions:
Pan-investment jobs refer to the periphery of investment jobs. Generally speaking, the investment team will make investment decisions, then a product manager will package them into financial products, and then the product marketing team will push them to consumers.
Therefore, financial product manager and financial product marketing are typical pan-investment positions. I recommend a wealth management product manager position here, which is quite cost-effective and few people know it.
3.3, science and technology empowerment investment jobs:
The combination of finance and technology has gone through at least three stages: Internet finance, financial technology and digital finance. Therefore, there are many positions in the securities sector to enable investment in science and technology, which is also very promising. Generally speaking, it can be divided into two categories:
(1) Investment decision-making for science and technology empowerment: such as investment within our means, multi-factor development, intelligent investment decision-making tools, etc.
(2) Investment marketing of technology empowerment: such as intelligent investment platform and intelligent fund operation.