Core Tip: Tencent College: From Talent Training to Talent Development —— Highlights recommendation of the famous business war magazineNo. 168.
Text/Huang Xiaoying
At present, the construction of enterprise universities is gradually integrated into the overall development strategy of many enterprises. The training department has been transformed into an enterprise university, and the focus of enterprise reform has shifted to early response, bringing the organization back to central management, and at the same time, combining external academic circles and consulting industries for strategic alliance.
If enterprise universities establish systematic talent training from the inside out, then the systematic training courses of training institutions are to train talents for enterprise systems from the outside to the mainland. Although there are differences in their school-running concepts and modes, the ultimate common goal is to provide enterprises with systematic training for talent development. Tencent College, a young enterprise university, put forward a brand-new training concept: talent development strategy.
The idea of running a school: a new idea of talent development
The focus of establishing a corporate university is to shift from one-off training activities to establishing a culture of continuous learning (employees learn from each other, share innovations and best practices, and focus on solving practical business problems). In other words, the training of enterprise universities has gone beyond individual employees and become an organization to cultivate learning ability and form a consistent concept. Improve the image of the enterprise among employees, and let the partners identify with the corporate culture, including the core values, mission, business philosophy and strategy of the enterprise. ...
Tencent College, a newly established enterprise university, establishes systematic training within the enterprise to cultivate talents within Tencent. Ma, its executive vice president, said in an interview with this reporter that the original intention of Tencent College was to better organize the continuous training of internal employees, pay attention to the systematic development and training of enterprise talents, and Tencent the content, thus forming a perfect internal talent training system. Tencent College hopes to achieve not only staff training, but also the ultimate goal of promoting talent development and returning to enterprise talent training.
The systematic training courses of training institutions are mainly based on market demand, with a unified curriculum concept and a series of courses at a certain level. The course includes the process, mode and principle of systematic thinking to help employees improve their ability to analyze and solve problems. After systematic study and training, students' skill application ability has been improved, and less attention has been paid to the corporate culture of a specific enterprise. Focus on the concept popularization and skill development of employees at a certain level in an industry.
Resource integration: fully integrate internal and external resources.
The source of teachers in Tencent College is now trying to integrate the internal resources of enterprises, supplemented by external training. The teaching and course design in the enterprise are mainly carried out by the middle and senior managers and technical managers of Tencent, so as to deepen the training courses and teachers for Tencent and make Tencent's management practice and experience precipitate into internal shared courses. Based on this, Tencent College has implemented two sets of training systems, from career development to leadership. For example, new employees are mainly trained in the company and accept the company's philosophy and corporate culture. In the foreseeable future, Tencent College will strive to design and train more than half of the leadership courses from its own resources.
In addition, Tencent College will still seek external training, screen out courses and teachers suitable for the enterprise concept and talent training project design, broaden its horizons and absorb the latest case analysis and ideas, which is also one of the purposes of the college's external training.
Systematic training courses implemented by training institutions are mainly to integrate social resources, and on this basis, adjust teachers, courses and training methods to achieve the unity of training concepts and training skills. The systematic training course of "Practical Business School" launched by Yice Learning Management College integrates a group of excellent teachers with transnational background and implements the training concept of "Practical Combat" in a unified way, so as to improve students' practical skills, enhance their ability to integrate knowledge and practice, and create a training course with unified concept.
Internal and external training: checks and balances complement each other
With the close combination of enterprise university and enterprise strategy, enterprise university began to serve enterprise strategy directly as its mission. In this sense, it seems more appropriate to define the enterprise university as the "strategic upgraded version" of the training center, which runs through the company's development concept and strategy, and its core part is to systematically and effectively train the company's employees according to the organization and operation of the enterprise and the needs of employees in practical work.
Tencent College was established to cooperate with the company's strategy, improve the personnel training system at all levels from employees to managers, inherit culture and form a consistent concept. At the same time, let employees identify with corporate culture, including corporate core values, mission, business philosophy and strategy. The college constantly integrates social training resources and strives to make the company's talent training programs more diversified and multi-perspective.
Another reason for the college's continuous integration of social training resources is that it hopes to absorb new business theories and skills and contact new cases, so as to keep the training knowledge and skills updated.
In order to avoid the conflict between internal training and external training, Tencent College is very cautious when choosing external training programs, and tries to ensure that external training is consistent with Tencent's development philosophy and training philosophy.
The training courses provided by training institutions are adjusted according to the big market. Because some large training institutions have sufficient social training resources, they are more sensitive to the market and more forward-looking in skill updating.
Li, general manager of Yice Management Learning College, said that with the growth of enterprises, the needs of customers will inevitably change. With the improvement of students' ability, the training requirements of entering the system, updating skills and improving ability learning also appear accordingly. The systematic training course of Yice "Practical Business School" is based on the training adjustment of customers' needs. By positioning students' positions and industries, we should pay attention to the unified training concept of applying what we have learned and balancing a series of courses, and try our best to avoid conflicts between training concepts, which can complement the training strategies of enterprise universities.