Crazy new energy
"Now our car dealers really dare not accept new energy used cars, and the market fluctuation is really a bit big." A few days ago, a used car dealer said that after Tesla cut prices, the volume of second-hand Tesla became lower and lower, and customers took a wait-and-see attitude, fearing that Tesla would continue to cut prices in the future.
In fact, after Tesla announced a substantial price cut, People's Republic of China (PRC), Xpeng Motors, GAC Ai 'an and Kykry officially announced the price reduction information of related new energy vehicles. Guangzhou Automobile Toyota, a Japanese joint venture brand, recently announced a limited price reduction of 30,000 yuan for all its pure electric medium-sized SUV bZ4X models.
The "price reduction tide" in the new energy automobile market has triggered a chain reaction in the new energy used car market, and many used car dealers who carry out new energy automobile business feel the chill.
During the visit, Dr. Cha found that the shrinking car price and the decline in transaction volume are the problems faced by many new energy used car dealers. "The prices of new cars and used cars are linked, and the price reduction behavior of new energy brands actually suppressed the market price of used cars. When the price of used cars fluctuates greatly, it will cause a certain degree of inventory backlog and capital occupation for used car dealers. " Yan Jinghui, an automobile marketing expert, told reporters that the downward adjustment of the price of new energy vehicles has a great impact on the new energy used car market.
With a loss of 30,000 yuan, second-hand car dealers suffered from inventory backlog.
Take the quasi-new car of a Tesla Model Y long-lived car collected last year as an example. At that time, the owner spent about 380 thousand on the car landing. Combined with the market situation and car condition at that time, the car collection price was about 280 thousand yuan. "For the original owner, the loss of 65,438+10,000 is indeed more. However, after Tesla cut the price, the price of the long-life version of Model Y dropped by 48,000 yuan, and dealers could only follow suit. Now the car price has been adjusted to 250 thousand, which is 30 thousand lower than the car price. There is no way to lose money. I only hope to stop loss in time. " The dealer said.
"Even if we lose money now, we hope to clean up the inventory of second-hand new energy vehicles as soon as possible. The longer it drags on, the greater the loss, the backlog of inventory and funds, and the pressure on the company is not small. " The dealer told Dr. Cha that his used car dealership has planned to reduce the expansion of new energy used car business.
"Beat" New Energy, Strong "Fuel Vehicle"
In view of the current situation of the new car market, the whole used car market presents a miserable situation, which is called "the sky has fallen" and "scrapped" Some used car dealers even sent videos to ridicule and asked if there were any small partners who collected waste products, brought scales and sold them directly by the catty.
According to the current situation, more than 70,000 people can buy a brand-new car. For example, Citroen C3-XR currently has a bare car price of 57,900 in Hubei, and it will land more than 70,000. Used cars are often used for 67 years, and the price is still 30,000 to 40,000, but how do you choose?
Judging from the reaction of consumers, many consumers who originally planned to buy used cars are now hesitant and choose to "let the bullets fly for a while". After all, the current situation of the whole automobile market is not optimistic, and "stimulating consumption" has become a hot word recently, so it is hard to say whether the government and manufacturers will continue to launch similar or even greater subsidy activities.
The mouth shouted "the sky is falling", but the price of used cars is still very firm.
The best way to understand the market is to look at the price. Although many used car dealers are generally pessimistic about the market, Dr. Cha visited the used car market in Chengdu and learned about some used cars, and found that the market price of used cars has not been shaken.
Take Citroen C6, the hottest car at present, as an example. The discounted price of the new car is more than1.2000 yuan, and it only takes1.4000 yuan to land. However, on a certain car platform, the price of the second-hand 20 1.7 380 THP premium model in Chengdu is 94000 yuan.
This price is very close to that of a new car, but it is obviously not as good as buying a new car directly in terms of configuration and car condition. In addition, through interviews, I learned that most used car dealers did not give any price concessions because of Hubei's "promotion", and the overall price of car sources remained firm, which was obviously inconsistent with the pessimistic performance of car dealers.
Behind the strong price, perhaps used car dealers are also waiting to see.
The price changes in the new car market do have a certain impact on the used car market, but the impact of this promotion in Hubei is uncertain for the time being. The first price cut was only in Hubei, and it was reported that some models did not take orders, and the threshold for buying cars in other places became higher; Secondly, this preferential policy is limited to March and the time is not long. The specific price changes still need to wait for the next trend of the market. Moreover, products like Citroen C6 are not as good as Tesla in sales volume, and their influence on the used car market is actually very limited.
At the same time, under the influence of the recent price war and subsidy war, many consumers are waiting for opportunities, and the number of people replacing new cars will increase, which is a good opportunity for used car dealers to replenish their supply. Therefore, on the whole, there is a high probability that the price of the used car market is firm at present because the influence of short-term marketing promotion has not really been transmitted to the used car market.