Source: China Animal Husbandry and Veterinary Yearbook, compiled by Huajing Industry Research Institute.
In recent years, due to the rising price of feed raw materials, the increase of labor cost, the increase of environmental protection investment, the cost of raising rabbits has risen sharply, and the profit margin of the whole rabbit raising industry has decreased, resulting in the reduction of rabbit raising scale in China. The COVID-19 epidemic in early 2020 had a great impact on China rabbit industry, but the production capacity has recovered since the second half of the year. However, in recent years, the consumption of rabbit meat in China has gradually increased, and professional rabbit meat restaurants have appeared constantly. At the same time, leisure rabbit meat products and vacuum-packed rabbit meat products have also increased rapidly, which makes the market demand for rabbit meat grow continuously. It is estimated that in 2020, the number of rabbits released in China will reach 3194.43 million, and the number of rabbits released will increase to 2184.86 million at the end of the year, and the number of rabbits released and raised will basically increase positively.
Source: compiled by Huajing Industrial Research Institute.
Related reports: Report on Supply and Demand Pattern and Industry Prospect of Rabbit Industry in China in 20021-2026 issued by Huajing Industry Research Institute;
Second, the industrial structure of rabbit industry
At present, domestic rabbit owners are divided into meat rabbits, fur rabbits and rex rabbits, among which the meat rabbit industry is the largest, accounting for about 67.5% of the domestic rabbit industry. At present, domestic demand has become the main driving force of industrial development, and rabbit industry has gradually shifted from traditional export to domestic sales. In particular, the export market of rex rabbits and hairy rabbits has shrunk, and the output value has dropped significantly. In recent years, the breeding of hairy rabbits has developed rapidly, which has restrained the rebound of rabbit hair market. At the same time, due to the limitation of rabbit skin tanning and the rising demand for rabbit meat, some rex rabbit farmers directly turned to meat rabbit breeding. Even the rabbit farms that are still breeding rex rabbits have changed from the original pattern of selling rabbit skin products mainly and rabbit meat as a supplement to the pattern of selling rabbit meat mainly and rex rabbit skin as a supplement, and the proportion of meat rabbit output value is expected to further increase in the future.
Source: public information collation.
From the perspective of the interests of the whole industrial chain, the proportion of aquaculture links is relatively small, and farmers are in a weak position in the distribution of interests. Therefore, although the domestic consumption of rabbit meat has gradually increased, the income of farmers has not increased much, and the output of rabbit meat has even gradually decreased after 20 15. When the consumption of rabbit meat has not increased nationwide, the main production and consumption areas of rabbit meat in China are concentrated in a few areas such as Sichuan, Chongqing, Guangdong and Fujian. Among them, Sichuan is the province with the largest consumption of rabbit meat in China, with an annual consumption of more than 300 million. It is necessary to transport rabbit meat from other provinces for local consumption. Shandong, Henan, Hebei and other regions have gradually become the supply bases of export enterprises. Except for export, most meat rabbits are shipped to the south and Sichuan and Chongqing for sale. With the development of night economy and the growing demand of young consumers for diversified diets, rabbit meat has become an important meat consumer product in many cities, covering snack food, midnight snack and other fields. From the rabbit meat market, the rabbit meat industry entered the rising channel at the end of 20 15. Even in the face of multiple shocks in recent years, the price of rabbit meat has maintained a fluctuating growth trend. It is estimated that the rabbit meat production in China will rebound to 47100t in 2020.
Source: China Rural Statistical Yearbook, compiled by Huajing Industrial Research Institute.
Three. Import and export of rabbit products
In the export market, for a long time, the trade pattern of rabbit products in China is that rabbit meat is mainly exported and basically not imported. Rabbit skin is mainly imported and rarely exported. Rabbit hair is mainly exported, but the export volume has shown a downward trend in recent ten years. With the downturn of international fur market promoting the stability of meat rabbit breeding, the demand for fur quality in Europe and China is increasing, and the relative competitiveness of meat rabbit fur is not strong. Once the meat rabbit market fluctuated steadily because there was no skin hype. 20 15-2020, the export volume of rabbit hair in China decreased sharply from 560.3 tons to 106.9 tons, less than one fifth of the original; However, the export value of rabbit hair processing textiles decreased from 65,438+09,255,438+00,000 dollars in 2065+05 to 65,438+0,665,000 dollars in 2020. The main reason for the decline in the export of rabbit hair is that the processed rabbit hair products are not competitive compared with other animal furs, and the substitution effect is very obvious.
Source: General Administration of Customs, Huajing Industrial Research Institute.
Source: General Administration of Customs, Huajing Industrial Research Institute.
Fourth, the future market prospect of rabbit industry in China
At present, rabbit meat consumption is still the main driving force for the development of domestic rabbit industry. From the example of crayfish, domestic rabbit meat consumption has great potential for promotion. With the development of the Internet industry, the role of online marketing has been reflected, and more and more online celebrity products will effectively drive the growth of rabbit meat consumption. On the other hand, domestic rabbit breeding areas have been transferred to Xinjiang, Shaanxi, Guizhou and other places. Some areas with rich forage resources in the central and western regions have obvious advantages in developing rabbit industry, but the sales problem of meat rabbits in these new producing areas has not been completely solved. In the field of processing, the existing rabbit meat processing products are mostly rough processing, which is limited to fried, smoked, roasted and other traditional types and flavors of dried meat in China. Products are highly homogeneous and lack competitiveness. Semi-finished rabbit meat products convenient for cooking or diversified high-quality products convenient for storage are still very rare in the market. In addition, the preservation technology of processed products is backward, the quality grade and added value are not high, and it is difficult to adapt to market competition. Under the background of large fluctuation of rabbit meat price, related meat processing enterprises may face broader market opportunities.