Let's first look at the time node of Xiaomi generation. On 20th11August16th, Xiaomi mobile phone was officially released, and the price was 1999 yuan. Online booking was accepted on August 29th, totaling 654.38+10,000 units. 1October 20th 10 officially delivered, with an average of 1000 units per day. 10 year1October 26th, due to the flood in Thailand, the delivery quota was reduced to 500 sets per day. 165438+1October 2, the shipment volume rose to 8000 per day. 165438+1October 18, and the shipment volume rose to 15000 units per day. 65438+ On February 6th, it was announced that the shipment exceeded 65438+10,000 units. 65438+ February 19, the second open subscription of 65438+10,000 units. On February 28th, 12, Unicom version went on the market with a contract price of 2699 yuan. 20 1 265438+1October 13, the third round of development and procurement of 500,000 units, February1delivery. On February 28th, a total of 6,543,800+5,000 sets of telecom edition were developed and purchased, and delivered at the end of March. On April 6, it was announced that the sales volume of Unicom version exceeded one million units (note that the price of Unicom version is much higher than that of ordinary version). 65438+1October 65438+March to June 7, round after round of open purchase, each time the number is different, most of them are 65438+10,000 units. It will be fully open for purchase on June 7th, and will be delivered one week later. On June/0/5, 300 yuan was reduced in disguise through coupons at the price of 1699. On July 10, it was announced that the total sales volume exceeded 3 million units. In other words, most users have to wait for 10 months after the official release before they can really spend 1999 yuan to buy Xiaomi mobile phones. In the previous time, especially in the first four months just released, the shipment volume was a drop in the bucket, only 300 thousand units. As of yesterday, the total sales volume of Xiaomi generation reached 3.52 million units. In other words, the shipments in the first four months only accounted for 8.5% of the total shipments. Return to "Parameter Comparison Diagram of Xiaomi Mobile Phone 2nd Generation and Mainstream Android Model". In this picture, you can buy any mobile phone immediately except Xiaomi 2. When will Xiaomi 2 wait? The answer is1mid-October. In fact, 10 may not be available in the middle of October. It is conceivable that the first sale must be limited, and then it will be sold out in a few minutes. After the second, third and fourth rounds, it will take at least half a year before most netizens can buy them at the price of 1999 yuan at any time.
So the secret of Xiaomi 2' s high cost performance is that you use the price after 6 months to compare with the price of other mobile phones at this moment.
According to Moore's law, under the condition of constant price, the number of transistors that can be accommodated in an integrated circuit will double every 18 months, and the performance will also double. In other words, the hardware performance that each dollar can buy will more than double every 18 months. So the price of mobile phones is very, very fast. Xiaomi sells less in the early stage and more in the later stage, which reduces the cost. (Cartography: Elvin) Another important rule of hardware production is that the more the production quantity, the lower the cost of diluting to each mobile phone. For Xiaomi mobile phone, of course, you can't sell more in the first few months, because that's when the profit is extremely thin or even sold at a loss. What have you been doing these months? Round after round of toothpaste-squeezing sales, constantly reminding users of the existence of millet, come and grab it, sorry that there are too many buyers, you can't buy it, but you will continue to be interested. After a few months, the cost of hardware really dropped, so as to release sales and let most users buy it. This is also the time when the profit margin of each mobile phone is the highest. In a few months, when this mobile phone completely loses its competitiveness, the next generation of Xiaomi will come again.