The purchase cycle and frequency of Li Ning store are mainly based on the specifications of the store and the owner's plan. Generally speaking, Li Ning stores are now divided into physical stores and online shopping malls, as follows:

One: Li Ning Specialty Store Entity Store

1) flagship store, the longest update frequency: every month. The product configuration is 80% futures +20% spot.

2) For ordinary stores, the longest update frequency: every quarter. Product configuration can be adjusted freely, and futures and spot prices are different.

Two: Li Ning Store Online Mall (www.tanyou.com.cn)

It is updated every month. At present, the style is subject to the update speed of the flagship store, and the supply of product styles is subject to 20%-50% of the styles provided by the flagship store because the interests of distributors in various regions should be considered.

The basic requirements and specifications of flagship stores and online shopping malls are the same, both of which are genuine licensed products. But the difference is that the flagship store is aimed at local consumers, so it can operate independently, while Li Ning's online mall needs to take care of the interests of more regional distributors, so it will have some control over the supply of goods.

To sum up, the largest Li Ning store in various regions and cities needs to be updated once a month, but the general business is not very good, nor is it a big store. The longest renewal period allowed by Li Ning Head Office is 4 months (quarter).