20 16 is called "the first year of knowledge payment". With the emergence of different modes of knowledge-based payment products such as "Get APP", "Live Broadcast in Zhihu" and "Answer Questions", knowledge payment has become an important development trend, and related content entrepreneurship has also become a slogan.

Application example

Since 20 16, a series of landmark events have gradually made knowledge payment fashionable. 2065438+May 2006 15, the paid voice question-and-answer platform was launched. Through this platform, you can quickly find someone who can help you and answer your questions in one minute. Many celebrities and experts in various fields have also joined the "divided answer" paid question-and-answer mode. Subsequently, Luo Zhenyu, the founder of Luo Ji Thinking, made every effort to create "Get APP", Himalayan FM founded "123 Knowledge Carnival", and Zhihu launched "Zhihu Live Broadcasting" and so on. Entering 20 17, this trend shows no signs of slowing down. On March 7th, Douban.com launched the first paid product "Douban Time"; Subsequently, Tencent CEO Ma said that "WeChat official account" is accelerating online paid subscription. 20 19 12.30 "maker craftsman", a technical service provider of knowledge payment system, was listed on the new third board. [2] [3] [4]

Color development method

With the popularization of mobile payment technology and the gradual formation of people's concept of consuming content, the development foundation of knowledge payment is good, and the increasing attention of the government and the public to intellectual property rights is also conducive to safeguarding the rights and interests of content parties. The development of knowledge payment industry is expected to continue to maintain a good momentum in the future. China Sharing Economic Development Report 20 17 analyzes the development trend of knowledge sharing market in the future. It is believed that knowledge sharing should cover the long tail users more widely, and the future development potential lies in supporting more grassroots and experts who are rooted in various industries but not very eye-catching, so that skilled ordinary people can release energy faster. However, at present, there are still great variables in the overall pattern distribution, and the development potential of the knowledge payment market is huge, and all platforms have great opportunities for development. Whether we can independently manufacture high-quality products and cultivate a large number of excellent content teams is the key to the future development of the platform.