? 1, Xiaomi's success, there are many lessons from Apple-first of all, the aesthetic victory. The industrial design of Xiaomi mobile phone, meter 1 is not good, but it will be very good after meter 2. Xiaomi's advertising poster should be said to be the best among domestic mobile phones, and there is no one for the time being. Xiaomi's packaging box is also very distinctive. Although it is a bit suspected of copying Muji, it does not prevent the packaging box from being very distinctive and simple. Xiaomi MIUI, Xiaomi Box and Xiaomi TV have good interaction and outstanding design. Rationally speaking, Xiaomi's design ability does throw out many other domestic mobile phones. Simple, you might as well look at the PPT of Xiaomi conference and compare it with other companies. Before Luo Yonghao sprayed apples and laughed at Meizu, well, that is to say, aesthetics. Different people have different opinions on aesthetics, but the design of Xiaomi, whether it is industrial design, packaging box or advertisement, is very good.

? 2. The biggest impact of Xiaomi on traditional mobile phones is actually a revolutionary change in cost structure. Traditional mobile phone is manufacturing cost+marketing cost+channel cost, while Xiaomi is the result of social marketing, keeping the marketing cost extremely low. Furthermore, the manufacturing cost can be divided into "component cost +OEM cost", which is difficult to reduce. In fact, Xiaomi has also taken a shortcut, which is "economies of scale+time difference". The so-called economies of scale, in fact, Apple's mobile phone is the same. A single mobile phone can be purchased on a large scale, reducing the procurement cost. The earliest revolution of this idea is actually the Ford Model T, and the time difference is the so-called "futures", that is, the parts are reduced in price according to Moore's Law. The revolutionary nature of Xiaomi lies in: traditional mobile phones are expensive first, earning a lot of money, and then gradually reducing prices, such as Samsung and Motorola, which are all diving kings; When Xiaomi comes up, it is the pricing of manufacturing costs. At first, I didn't make money, but later I made money by reducing the price of components.