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Definition and introduction of direct selling?
Direct selling is short for direct selling. According to the definition of the World Direct Selling Alliance, direct selling refers to selling goods and services in a face-to-face and unfixed way. Direct sellers bypass traditional wholesalers or retail channels and accept orders directly from customers. Direct selling refers to the distribution mode in which direct selling enterprises recruit direct selling personnel, and the direct selling personnel directly sell products to the final consumers (hereinafter referred to as consumers) outside the fixed business premises. Direct selling means that producers, manufacturers and importers sell products to consumers face to face through direct sellers (and consumers). At present, direct selling modes include single-level direct selling, multi-level direct selling and direct selling. Single-level direct selling introduces commission mode. For example, the brokers of insurance companies and futures companies are all free, and they sell products by their own interpersonal relationships and get commissions, but the developed customers have not become salespeople and have not formed a hierarchical structure. Multi-level direct selling is based on the company's reward system. In addition to selling the company's products or services to consumers, direct sellers can also absorb, coach and train consumers to become his subordinate direct sellers, and he becomes an online direct seller. The higher-level direct sellers can be promoted to the class according to the number, algebra and performance of the lower-level direct sellers, and get different proportions of bonuses. Customers developed by direct sellers can become salespeople, forming a multi-level sales network model. Direct selling mode is also called direct marketing. It refers to a mode in which product manufacturers, manufacturers and importers transmit product information to consumers through media (e-mail DM, TV shopping channels and Internet) for ordering and selling. "Straight" in direct marketing refers to direct sales to consumers without dealers, and the word "complex" refers to the interaction between enterprises and customers, and customers have a clear reply to the marketing efforts of enterprises (whether to buy or not). Enterprises can evaluate the marketing effect on the clear reply data. At present, domestic single-level direct selling is called direct selling, and multi-level direct selling is called pyramid selling. At present, single-level direct selling companies or enterprises account for 20%, and multi-level direct selling companies or enterprises account for 80%. With the development of the times and the popularity of the Internet, direct selling will become a more concerned mode for product manufacturers, manufacturers and importers. Pay attention to direct selling and China's future economy! Supreme Elite QQ 1972527 199 Sincere members are online all day.