Why should we effectively control this false propaganda? Because false propaganda affects people's judgment, advertising can be done, but if it is based on truth, it doesn't matter to use some appropriate beautification words, but there can be no extreme words and no comparative words. Because the advertising law now has clear provisions on this aspect, you can't use such extreme words as most, first, first, and so on. Nor can we compare our products with historical figures, industry leaders and similar companies, saying that our products are better than theirs, and general publicity is not allowed.
When this company publicized, it meant that Hua Tuo and Li Shizhen could not cure diseases. If they can cure them, why should he? Can you believe it? I believe most people think this is absolutely a lie. But some people will still be affected. This kind of extreme advertising words really shocked people, but they were false. Can the wisdom of the ancients be the same as that of modern people, not to mention what diseases Hua Tuo Li Shizhen could cure? You just think that these two people are the pioneers and representatives of Chinese medicine. They must be very powerful.
This is what they want. They just make you feel that their products are powerful, that is, you don't need to know how powerful they are. If you compare professional data, it is not an advertisement, but a test report. When he advertised, he would exaggerate the efficacy of his products, but generally he would not play like this, which obviously constituted false propaganda and would be fined, so it was unexpected and reasonable that he was fined 2.8 million in the end. Not punishing people is not enough to make them angry. What if this is not well controlled at first? Later, more and more companies advertised like this, and there was no way to manage them.