In recent years, the advantages of traditional media have continued to fade, and the focus of the audience has begun to shift, such as Toutiao, Baijiahao, Penguin, Sohu, Yidian, NetEase and other major media Media platforms have entered the mainstream market and attracted a large number of users. It is possible to make money from self-media with high traffic, but how to operate it? Today I will explain in detail the operation methods of the six mainstream self-media platforms. The main content is as follows: Baijiahao advantages: recommended Baidu homepage, Baidu news source, author share When we usually use Baidu, we can see a series of articles recommended under the Baidu search box. Some of them come from the Baijiahao platform. That is to say, the articles you output are likely to be recommended to the Baidu homepage, with Come to countless readings. The second advantage of Baijiahao is that the inclusion effect (SE0) is good. After the article is successfully published, it can be easily displayed by entering relevant keywords in Baidu search. In order to encourage content entrepreneurs, Baijiahao has given authors a share of up to 10 billion yuan. According to Xu Jiye, Baijiahao has had many authors earning more than 10,000 yuan, helping operators "get rich from writing." Operation method: Combining hot topics, positioning articles, beautiful illustrations, publishing in free time, and continuous updates (1) Articles contain popular keywords and are topical but not vulgar. Baijiahao will recommend articles based on users’ search habits. For example, users often use them recently. If you search for "Spring Festival Ticket Grabbing", a high-quality article with the title "Spring Festival Ticket Grabbing" will appear in front of the user when they use Baidu. Another point is that the title must be attractive. The title is a key to attracting readers, so the title must be concise and powerful, but it must not be vulgar, because every article will be reviewed by Baijiahao. If it is too vulgar and direct, it may not pass, or even be banned. . (2) Choose the appropriate classification according to the positioning of the article. This is easy to understand. Choose the field according to your Baijiahao and write relevant articles. (3) Use a cover image with high definition and in line with the theme. The first thing the audience sees is the title. The second one is pictures. Clear and attractive pictures can effectively guide readers to open them. (4) Choose the appropriate publishing time. It is recommended that you choose free time periods, such as on the way to work or in the evening. Free time can help increase text reading. (5) Continuously updating junior accounts can update one article every day. When you update continuously for a period of time and the article reading volume is high, Baijia Platform will upgrade the account level to "intermediate". The higher your account level, Correspondingly, there are more opportunities to gain exposure and recommendation. Penguin account advantages: multi-platform (Tencent News, Tiantian Kuaibao, mobile Tencent.com, QQ browser, Tencent News plug-in, mobile QQ News plug-in, QQ official account) one-click distribution and recommendation Penguin media platform is a self-media platform under Tencent. Article recommendation channels are the best! Penguin Media Platform provides multi-export and multi-scenario distribution channels for self-media. The articles you publish will be published on Tiantian Kuaibao, Tencent News Client, WeChat News Plug-in, Mobile QQ News Plug-in, QQ Official Account, Mobile Tencent, QQ browser and other platform channels provide one-click distribution to achieve more and more accurate exposure of high-quality content. Operation method: vertical content, first release, originality, healthy content, and good topic selection. Penguin account is easy to apply for, but all operators will first enter a "trial operation" stage. There are no recommendations in the trial operation stage, which is equivalent to a zombie account. Only after the trial operation passes and enters official operation can you obtain various recommendations and bring high traffic. To operate Penguin, you must first pass the trial operation stage. So how to pass the trial operation? There are the following points: (1) The verticality of the content is what field you choose when you register, so what must it be when you post? The field, in their words, must be vertical. You cannot distribute entertainment today, cars tomorrow, and food the day after tomorrow. This means that from the beginning of your application, you must maintain consistency in the field. (2) First release. Many operators publish one article to many self-media platforms, but Penguin attaches great importance to the first release of the article, which means that you must publish the article you write on it first. platform. (3) Originality is a must for all self-media platforms. Especially when you are trial-operating Penguin, every article must be original. (4) Rejecting pornography, gambling and drugs. Meeting the previous points is not enough. The content of your articles must be of good quality. In particular, there should be no vulgar and pornographic content. I believe this is very, very important. Tencent is very strict about vulgar content. There is zero tolerance. (5) The best topic for the article should be current or recent news hot spots, and organize the content of the article based on the field of your choice. Note that the content should be combined with relevant pictures, and pictures should not be used randomly. Another point is, don’t include advertising information before you pass the trial operation. After you pass the trial operation, you can put the ID of the WeChat official account in the article appropriately. Advantages of Sohu account: easy to apply, Baidu news source, articles can be easily applied through Sohu self-media. It is the easiest to apply among the six major self-media platforms listed today (Toutiao, Baijia, Penguin, Sohu, Yidian, NetEase). Based on my experience, as long as you follow the prompts and stamp the company's seal, you can basically pass. Therefore, friends, if you have only operated a WeChat official account before and have no experience in other self-media and cannot provide relevant qualifications, you may wish to apply for a Sohu account first, as the pass rate is relatively high. Another advantage of Sohu account is that it is more effective as a Baidu news source. Your high-quality articles can be displayed to a certain extent in Baidu search.

The Sohu account is also the most "open" to article review and the insertion of advertising information into the article. As long as your content is not pornography, gambling, drugs, or rumors about politics, there is no problem with inserting 2-3 WeChat public account IDs into an article. Operation method: combine hot spots, combine keywords, and have a title within 18 words. For the first (first) article, note that the operator of the Sohu account who combines hot spots will have a chance to be recommended once a day. If the article is recommended by the editor, the basic reading volume will not be less than 5,000. . If you want to be recommended by Sohu, your article needs to have a certain degree of popularity or a certain degree of topic. For example, after the news about Papi Jiang’s “breakup” with Logical Thinking broke out a while ago, Banban Xueyuan immediately made Papi Jiang a hot topic. I wrote an article about Internet celebrity management. The article received 20,000 views and brought 200 fans to the official account of Banban Xueyuan. (2) Pay attention to combining keywords with articles. Since Sohu accounts can be included by Baidu to a certain extent, when your articles contain keywords, users can also directly see your article page through Baidu search. This is also very important for operating Sohu accounts. Critical. (3) Titles should be limited to 18 words or less for the convenience of recommendation. Titles with more than 18 words will be "incomplete" when presented to users. (4) The first original article will be published as soon as possible. Advantages of Yidian News: The platform has large traffic, and even with few fans, it can get high traffic. In the news APP rankings released by Cheetah Global Think Tank in 2016, Yidian News ranked third in the number of users, behind Toutiao and Tencent News Client. The platform The traffic is very impressive. Yidianxue is similar to Toutiao. Both are algorithmic distribution systems. Therefore, novices who have just joined can also get high traffic if their articles are of good quality. Operation method: Good title, popular topic selection, high content quality, content without too much advertising information (1) Good title, popular topic selection, higher content quality Information is a platform based on an algorithm distribution system, and the key points of operation are: Title Good, choose a topic that is popular with the public, and have high-quality content. Try to write a title that the public can read and click on after reading it. Secondly, the content quality must be high. Only good content can retain users for a long time. (2) The content does not contain too much advertising information. Yidian Information is very strict about content review. If there are more than 2 public account information in the article, including event promotion, soft article promotion and other information, the advertisement/soft article/event promotion will be declined with the message "Failed to pass the review." ” was rejected by the editor. If the article fails the review multiple times, it will be in danger of being banned. That’s it for sharing. What I share may not be the best, but as long as it is helpful to everyone, it is very valuable. If you have a better method or want to share it, please feel free to discuss it together.