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What is the marketing mode of foreign red wine entering China?
The specific situation is different.

1/ Some foreign wineries will directly set up branches in China to sell their own wines, but the scale is relatively small, such as Castel.

2/ Some wineries will directly cooperate with domestic trading companies, which will open the market for them and act as the general agent in Chinese mainland, depending on the development goals of each company.

3/ Some wineries will directly participate in domestic exhibitions and seek domestic partners through exhibitions and negotiations. The requirements for domestic partners are also different according to the actual situation of the winery.

There are no fixed agents for the famous wines of the eight famous villages in China. The wines of the eight famous villages are similar to futures, and many hyped companies play a role in pushing up prices. In fact, the ex-factory price of famous foreign villages is not so expensive, but the domestic situation is different. Plus tariffs, freight and the price increase of some dealers, it is very expensive.