Citibank’s overseas development in the Asia-Pacific region varies greatly due to the policy restrictions of various countries and regions and the differences in local economic development and openness. Traditionally, most countries have restricted access to the financial market, and some countries have restricted actual business activities after entering the market. Despite this, Citi's decision-makers never seem to give up their efforts to expand business in this region. One of their main strategies is the market preemption strategy, that is, once there is an opportunity, they will enter the market first before other competitors. , and rapidly expanded its business.

For example, in countries such as South Korea, Malaysia, and Vietnam, Citibank is an early entrant. By actively setting up operating agencies and continuously expanding business areas, the preemptive strategy can not only quickly occupy the market and expand corporate influence, but also create barriers to entry for later entrants, thereby ensuring competitive advantage.

Citibank's market development strategy also differs according to the different development stages of different countries. For example, in underdeveloped market areas such as Vietnam, the main business direction is to provide cash management, short-term financing and foreign exchange transaction services to US multinational companies and local enterprises (in Vietnam, any enterprise must set up local currency accounts in two different banks) and US dollar accounts); for countries such as India, syndicated loans, project financing, bond and retail businesses are provided; while in countries with rapid economic development, such as Malaysia and Singapore, more complex securities services, financial derivatives and other projects are provided. Services; as for countries in a mature stage like Japan, Citibank provides more comprehensive services, including banking, trusts, securities, leasing, futures, etc., almost everything.