Waste of team
-powerlessness after passion; wake up
Peter Saint-Bosch was later used in his classic book "The Fifth Discipline", that is, "the future competition of enterprises is the competition of talents." Mr. Tan, the owner of Amway Company, also wrote a book "God helps those who help themselves", which said, "No one wants to be sustainable. People are more important than products. Spend time with others and you can foresee the success in the early stage of your career." 2 1 century, more and more enterprises realize that "talent" is the biggest capital of enterprises. ......
Direct selling companies, direct selling teams, too.
The flow of talents is normal. Just because someone chooses a direct selling company doesn't mean that they have sold the company, let alone the sponsors (of course, someone shouted today: "Born as a XX person, a XX ghost" only means that they are still blind).
People have free will. This is business. Of course, you can make a choice.
In fact, in direct selling, the flow of talents is more frequent, and I believe everyone knows this. How many people have you met with friends from two or more enterprises in two years? We can't generalize that they are disloyal, have no foresight and lack wisdom and perseverance. If so, they will have to give up. There are a group of high-quality people who have made some achievements from a friend (of course, there are also "direct skips"
The focus of these people is not discussed in this article). This is because if the pre-sale period, not every man is a liar pyramid scheme, in fact, there are many people with good character and great ambitions.
But what caused them to leave? I think there are several reasons.
Post-passion fatigue
Today, many high-end direct sales in China are composed of the following categories:
1 traditional industry elite. Before, these people had high quality and good relationships, and even had direct sales and their own careers. They succeed by their own personal charm, but it is impossible for you to copy his method without such conditions;
2。 There was a period of chaos. After 1998, the state rectified pyramid selling and approved 10 companies to engage in direct selling business in China, but before that, the number of people engaged in marketing integration claimed to have reached more than 300,000. The original team of MLM company was a part of enterprise reorganization, so it was a group of people and became the beneficiaries in a special period.
3。 The venue operates independently. Many people use this meeting to start directly because it is easier to ignite a person's passion. Many people started the meeting with the enthusiasm of hundreds or even thousands of participants. In fact, there is no reason for them to do so, but they are "parrots". Then, another thing, quickly cooling down, became a "crowd tactics"; 4。 Commodity shops (this phenomenon will be analyzed specifically).
These four people lack the mode of operating the real system, and they can only operate through meetings and sensationalism in the later stage.
Every successful enterprise has a model in the early market, and you can do this business with enthusiasm, but today the market is becoming more and more rational and there is no way at all. You can make great efforts to do business.
In the early 1980s, you could make money if you had the courage to do business. But today, if you have funds and projects, but don't even understand the basic business principles, can you succeed? Look at the waiting list for getting rich in the 1980s. I think I have to work harder than them. Why not?
The suspect who lacked direct selling experience and was not taught was disappointed, and then left in despair. Maybe after he left, I don't know why he failed.
Here, I also want to question whether the above four "winners" are long-term "winners". Many so-called high-level people just get income, but lose their free time. He is bound by his team because people can't live without him. Let's go and see the first "millionaires" in the 1980s. Where are they today? Now, what the market recognizes is not "Liu" and "nouveau riche".
Second, wake up "don't use others to do marketing, but use this opportunity to develop and market people."
Fernandez Dwight Jaeger
I hope readers can appreciate this sentence. Because, today, many people are employing people to be direct. ...
An important feature of illegal pyramid selling is attracting people. Did you see some "leaders" tell you the "secret" of direct selling today: 1 depends on a full range of products. Otherwise, how can people use it? 2, the concept must be invested, do you want to invest in opening a restaurant, and how much should you invest in distribution? Therefore, you should not only use it for yourself, but also prepare goods from several thousand yuan to tens of thousands of yuan or more. This is the normal investment. After all, this is to help his performance, and some even tell you directly that you must satisfy the leader of the result, so that you will satisfy your subordinates in the future. So many working-class products take a set home.
The family had a "dream" and then copied this practice in the team, but continued to be the direct potential buyer of the bonus. This is a typical pyramid scheme. It has made many friends, and the result is getting bigger and bigger, but it has really become a "gold mine" without making any money.
Of course, I'm not saying that unavailable products are occupied by 1 0,000% operators. It is more stable to establish a "self-use marketing team" directly. When it comes to personal use, it means meeting two conditions: (1) one's own needs; 2. Economically acceptable. If you want to hoard goods properly, you must have sufficient economic strength. Generally, the working class does not recommend hoarding goods in large quantities.
The "leading" mode mentioned above violates the principle of market operation, and products must flow into the hands of consumers in order to create wealth. Therefore, some rational thinking people understand this truth. What exactly should we be? "Income" or "title"? Suddenly I found myself just playing with others, so I left, and some were still dreaming; There are also some people who understand, but their attitude is problematic. They start to make money with others in this way, and MLM becomes a replica.
At the same time, we should also understand that this is not a problem, but a human problem. The maturity of the market has a process: profiteering-chaos-rectification-maturity. Then the stock market and futures market have already seen such a situation. Jin Kela said: "The poor people in the world are poor, and there are two mentalities: one is always dreaming of getting rich overnight; Never have a chance to sayno. " Both of these methods are reflected in the poor mentality in direct selling.
If that's what you did today, I suggest you stop and think about it.
Only for the result, ignoring team building, there is no doubt that dealers are directly related to sales revenue. So there is a misunderstanding, only focusing on sales volume and correspondence.
This word is "rushing performance", and there are many people at both ends, which has a lot of influence on the results received.
The direct selling team consists of three parts: leaders and customers. We should cultivate leaders,
Concerned followers, customer service
Followers and customers, and ultimately to the leader. Who is more important is clear at a glance. It's "3S"
Work-sales, recommendation and service are an organic whole, but some of my friends put 80% of their energy into sales and ignore team building. Maybe you will say, I will set up a customer and income team first, and then let's look at some real situations.
One day you can build a customer base of 200 people (in fact, this is the purpose of many direct friends, indeed, some people do), and you will encounter a problem, and you will take up a lot of time to serve them. If one day you go to other places to explore the market, your old customers will not wait until you come back three months later to buy products. They can buy products from anyone or even other companies. Consumers are always loyal. At this time, your performance began to decline. What should you do? Develop a new customer base. If you encounter such a problem, your teachers and team will encounter such a problem, which makes many people fall into such a cycle. This time, everyone's eyes are nothing more than product performance and customers.
No wonder many people are complaining about listening to these product categories, lessons and how to make the sales team sell more categories. Of course, these procedures are very important, but what you want to know more is the process of team building, which is the difference between primary school and middle school;
Many teams do this, and the title of his bonus is the arrival of mass sales of the group. I have seen many teams sell 70,000 yuan/month, and only six people are really positive and proud of it. Everyone sells products with a price of 6.5438+0 million yuan. You train your team members to be super salesmen, not business builders. Take Amway as an example. If a team has only 200 senior business managers, 40 people will be very active according to the 20/80 rule. The minimum performance requirement of Amway is a monthly sales income of 42 million yuan, so everyone's task is to sell 10500 yuan. Think about it, everyone will do this in the next six months, which is undoubtedly a huge challenge. 40 professional sales teams! Today, many high-level teams are composed like this. Remember its "pipe metaphor"? Many people are building pipes with buckets. After research by human behavioral scientists, it is found that only 3% can really do well in the crowd. Most people persist for a few months, and then they lose the tactics that eventually become a sea of people. In fact, there are also people with high quality who suffer, but they don't want to sell but become salesmen.
In the book The Rule of Leadership 2 1, Maxwell began to appreciate this rule. "Leaders will only follow their own leadership, which is the ability to influence and drive others." Here, I quite agree. Unfortunately, many people don't know how to guide and attract them, so few people are destined to cooperate. Attacking other companies confuses many people. They know that Direct is a promising business, but why not get together? He was confused, and others appeared in the company of friends. Through "comparative analysis", people suddenly realize that the reason of "products and systems" is that he sees infinite hope and starts over. Some people become the beneficiaries of "job-hopping", while others fall into it.
More than one period.
I must tell you, don't think this is not the reason, but your business policy. This is a "human" problem, and it is a problem that lacks scientific system operation. Any regular direct selling enterprise can only grow bigger if it has a feasible system, and many people do. Does this involve the system itself? If you just want to get rich quickly, you don't need guidance. Direct selling is hard work, and it gives you a steady business opportunity, not an opportunity to get rich overnight. The next time someone tells you that his system can make a fortune quickly, you really need to be careful. It may be a trap.
It can be predicted that with the introduction of direct selling methods, the "direct selling storm" will come, which means that there will be a large number of foreign and local direct selling companies. Direct competition between companies will be fierce. At the same time, the competition of the direct selling team will enter a white-hot stage. How do you think 10 years of high-end direct selling experience will be brought to China, and how will they cut into the market? Will slowly build a network and then start? Because of headhunting companies, they will directly enter the "leadership" of cooperation. I believe that a number of similar "earthquakes" will occur in the direct selling industry from next year. Don't say that others compete unfairly, because this is business.
I mention this because I want to remind you-does your team have enough offensive resistance?
If you are not ready, if you don't find a corresponding way, if you still think you are a small team, this is healthy, but if you follow the three points I just said, then you will get the "Huang Ka".
I'll tell you one thing: In Taiwan Province Province, China, a number of diamond companies have accepted the company's invitation to travel abroad. Just after they left, the "direct storm" began, so when they came back from their trip, he found his team in a downturn. Churchill said: "The only reason is that people can't predict the future because of ignorance of history." If this kind of thing happens repeatedly in the direct selling industry in China, I now believe that dealers are unwilling to see it.
It is difficult to summarize all aspects and multiple reasons of brain drain in direct selling through this short article, but there have never been the above four points. I just want to make people think through the above four points.
I have said many times that the growth process of direct selling is to guide you to need a mentor to improve in all aspects, and you are not just a person who teaches you how to sell a product. What you need to learn is to establish a systematic operation mode of stable long-term business, rather than simply selling products and knowledge. You and your company are different. Don't be so naive to think that simply increasing the direct selling industry will succeed. It is not terrible for a person to fall into a dead end. The terrible thing is that you led a group of people to the end of the road. You must find the inherent law of direct selling and sum up that in the process of continuous thinking and action, you should keep learning, growing and surpassing. Your readers will be willing to go straight into the waves and reach a brilliant future!
Friend: I have experienced what you think, but I hate it. I really appreciate it, but I'm fine now.
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