1) Website construction: The website page should not only be elegant, but also important for SEO and user experience. Pony knows what industry to do, so it needs to clearly show the advantages of the industry on the website in order to attract customers to its own platform. For example, enterprises engaged in investment and financial management, it is best to set up some convenient gadgets on the home page, such as financial calculators. The SEO operation in the financial industry is relatively difficult, so the choice of keyword setting needs careful consideration. At present, the best way is to update high-quality original articles in the station and publish high-quality external links. The platform for external links is very important.
2) Question-and-answer marketing: To put it bluntly, we should do some product promotion by asking ourselves and answering questions on the current mainstream question-and-answer platform.
It will play a certain role in brand promotion. However, URL cannot be added frequently, which will easily lead to the ban of Q&A account, which is not conducive to the growth of the website.
It is worth noting that brand words are easily judged as advertisements by the system and easily reported by peers. But Baidu knows that Zhihu has a high weight, so it's easy to get on the front page. You can send 3-5 articles every day. Of course, you can also make some professional answers through KOL. The content of the question and answer is different and the price is different. Pony knows the method and can tailor the solution.
3) New media operation mode: WeChat Weibo is an indispensable means for enterprises to do network promotion. Ma Xiao Zhitu Marketing Consultant will focus on WeChat, because there are fewer and fewer companies operating on Weibo. At present, it is assumed that the enterprise has a formal official WeChat account with full functions. In order to expand the influence of enterprises, we can open another WeChat subscription number for auxiliary promotion.
Simply put, it is to stick customers with some external links, and then push some welfare information related to financial management every day to guide customers to pay attention to our official WeChat official account and guide customers to download the APP. I can find another method and find other similar methods.
Let me talk about the promotion of various media channels. Today's headlines can carry self-operated advertisements. Baidu Baijia has the largest traffic, and there are also many user groups such as Penguin, Dayu and Sohu. Sending some articles every day can promote the brand. Soft articles can be professional, interesting or close to hot information. The more recommendations, the greater the traffic.
4) The network promotion method of Baidu's own products: After all, Baidu is the largest media organization of search engines at present, and Baidu has a very high weight for self-operated products, and it is also included quickly.
Baidu Know, Baidu Encyclopedia, Baidu Space and Baidu Library are all available items. We can do some questions and answers by ourselves, enter an encyclopedia (encyclopedia is difficult to do now, but Pony knows the method and can help solve it, as long as the content is not illegal and create conditions), and we can also upload some documentary financial knowledge. This column is easy to understand and does not generalize.
Search bidding, many competing products are bidding at present, and burning money is certain. However, you can also try to do 360 and sogou. Relatively speaking, the degree of burning money is relatively low, and you can grab some customers. More people know, and the brand effect can also be reflected.
Baidu information flow, today's headline information flow, etc. Be recommended. This kind of products can lock customers in advance and show advertisements to users in a targeted manner, and the conversion rate will be higher than Baidu search. Consumption will be relatively less.
At present, there are many webcast platforms, such as Yingke and Huya, and there are thousands of live chat platforms on WeChat. There are also some educational platforms, such as Baidu lectures and Tencent classrooms; There are also some video platforms, such as Youku, Iqiyi and so on. This kind of promotion, even if we don't deliberately promote it, can get good traffic for a long time; On the other hand, if it is deliberately promoted, it can be used as the iconic content of our enterprise, which is helpful to the promotion of brands and products and is more easily accepted by netizens.
The products in the financial industry are not the same, so they should be promoted according to their own products and the platforms selected by the user groups, and they cannot be promoted by shooting from east to west. Ma Xiao Zhitu Marketing Consultant's suggestion is to make a systematic plan, push forward according to the actual situation and industry background, and implement it step by step. A good brand or product, after gaining a group of users through promotion and word-of-mouth promotion, can become famous in the industry, and the promotion will naturally succeed.