Investors can be divided into amateurs and professionals. However, Chinese investors often don't know the essential difference between them. Many people play both amateur investors and professional investors in practice. As everyone knows, this has taken a huge risk. Find your own market position. Investors' confusion about their own positioning is related to the misleading of securities books in society. The author does not distinguish between these two types of readers who are essentially different but related, but often mixes the knowledge suitable for two types of different investors, so amateur investors are confused with professional investors in the concept and method of investment operation. Amateur investors who don't know their own market positioning, investment strategies and methods, and are far from professional investors, bear huge investment risks. The key issue is that amateur investors should make full use of their strengths and avoid weaknesses according to their own specific conditions, and make clear their own market positioning investment strategies and investment methods. The best way for amateur investors. Master the basics of investment As an amateur investor, you must first master the basics of investment, such as some basic knowledge of economics, financial analysis and technical analysis. In addition, master a set of stock selection methods suitable for you, understand the financial and profit situation of investing in stocks, the industry situation of stocks, evaluate the current investment environment such as market prosperity and capital, and finally determine whether it is worth investing at this time. Second, invest in areas you are familiar with. It is best to invest in enterprise securities with the vision and mentality of investing in industry. The safer ways are: first, invest in good quality stocks in industries you are familiar with; Second, through observation in life, we can judge the operation and management of a listed company, sell shares of listed companies with poor performance, buy shares of listed companies with good conditions, and share the benefits brought by enterprise development. Third, pay attention to the trends of enterprise managers and investment industries. Investors should pay attention to whether the managers of the invested enterprises are conscientious and how they are managed. At the same time, although they can't be said to be experts, they should also know the ins and outs of the industries they invest in, so as to grasp the industry trends and share the benefits brought by their development as minority shareholders. For professional investors, the best way is to have a strong desire to win. The stock market is like a boxing ring, where fierce battles are fought. Different from boxing as a competitive sport, investors at all levels and levels are often in the same venue. If they can only surpass themselves, but fail to reach a high level, they may lose. Therefore, if they want to succeed, as professional investors, they must first have a strong motivation to become top players. It doesn't matter if you can't be a top player in the end, but this powerful motivation is indispensable. Second, a solid foundation is another factor for the success of professional investors. It is necessary to master all kinds of knowledge needed for securities investment comprehensively and deeply, and to be able to achieve mastery through a comprehensive study. The basic things are not solid and can't go far. Be sure to know the knowledge of each school. After understanding, in most cases, they are actually telling the same truth from different angles and with different language systems. For example, what's the difference between internal boxing and external boxing? There seems to be a big difference when you don't get started, but if you really master its essence, the difference is not big. At the highest level, the two are essentially the same. Only at this time, with this feeling, people feel that they can skillfully use boxing and use its basic truth and essence, otherwise it is often strokes, imitation and strokes. Third, there is a systematic investment method. Successful investment needs scientific and systematic investment methods. Successful investment not only needs to master the basic laws of investment, but also has solid basic knowledge, which is actually the way scientists look at problems. As a practitioner, on the basis of understanding the basic laws, we should also pay attention to a set of systematic methods of specific investment. The specific investment method is not a magic weapon to defeat the enemy, but a secret weapon to conquer the world, and it is not omnipotent. Because the biggest enemy of investment is yourself and human weakness, the important role of systematic investment method is that it can help you find, grasp and control the negative impact of human weakness on investment. Something with an objective system is better than nothing. Because when people are controlled by their own human weaknesses, they are often involuntarily. Investors can remain rational when thinking about problems, but they are often irrational when taking concrete actions. For example, when you need to make investment decisions and decide when to buy or sell, people are very easily influenced by emotions. The original ideas are useless and are controlled by emotions. The investment method developed objectively and systematically can help you overcome this kind of injury quite effectively. When you want to do this, it tells you: no, you want to do that. At least it can warn you to think about whether it is right or not, instead of doing it on impulse. Scientific investment system is a complete investment rule system, including a series of clear and specific decision-making rules to determine entry point, exit point, re-entry point and re-exit point. We should make our investment system clear and orderly, instead of just staying in a subconscious state and constantly modifying our investment system with the changing statistical characteristics of market data. 4. Having good psychological quality, controlling one's own human weakness, and making unremitting struggle with it, and honing one's good psychological quality in practice are the keys to successful investment. Like any other industry, when a person wants to reach a higher level of investment, he will find that his opponent is yourself. Really reached the level of top experts, professional skills are the same, that is, the game of psychology and personality. The biggest trap or risk in investment is that the investment itself will tempt you to break out at any time, showing human weaknesses, including greed, fear, conformity, selfishness, face, emotional instability and so on. It will make you make mistakes in judgment through the role of your human weakness, which is very important. Therefore, investment is ultimately a question of being a man. "Greed" and "fear" are the most harmful weaknesses of human beings and need to be overcome in investment. "Greed" is self-evident in most people. Greed for money makes people make one mistake after another when investing, which is most obvious in the commodity futures market. Another manifestation is the desire to get rich overnight. This kind of psychology makes people buy and sell frequently and fall into the trap of excessive trading; "Fear" is manifested in the fearlessness of the market and the fear of losing benefits for oneself. This weakness of human nature makes people buy even in the face of a market that has risen very high, regardless of the fact that the market is becoming more and more fragile. However, in the case of a sharp drop in the market, they are afraid of the end of the world, unable to escape, and sell in large quantities. The way to control human weakness is to cultivate one's own morality. Among them, reading is a means. Reading is mainly to learn lessons from the previous experience and get warnings about what not to do and what not to do. The main method is to constantly reflect on yourself in practice, and often reflect on whether you are psychologically wrong and what you have done wrong. In this way, the negative impact of human weakness can be controlled. (This article was written by Bobo of Shenzhen Stock Exchange)