It is true that rice is sold on the spot in Tik Tok. With the rise of online live shopping, many merchants began to sell products, including food, through live broadcast. Selling rice by live broadcast and processing can make consumers intuitively see the production process of products and increase their trust. Tik Tok is a regular short video social platform developed and operated by ByteDance Company, so it is true to sell rice live, and it is processed and sold in Tik Tok.