Legal Basis: Exploration, Initiative and Renewal —— White Paper on Demand Management of High Net Worth People in China in 2020. Semi-high net worth families prefer financial assets in asset allocation. The higher the asset level, the higher the proportion of family financial assets. 56% of high-net-worth people have more than 50% of financial assets, and 50 million is the turning point of asset allocation of high-net-worth families. When the assets exceed 50 million, the proportion of financial assets in asset allocation begins to increase significantly. Among the high-net-worth individuals with total assets exceeding 654.38 billion, 65% of household financial assets account for more than 60% (equivalent to allocating financial assets exceeding 60 million yuan).
After the epidemic, the enthusiasm for financial investment increased by 67% compared with last year. The enthusiasm for the allocation of savings and cash (86%), stocks (84%), funds (78%), insurance (57%) and wealth management products (54%) has all increased.