1, the existence of a large number of cargo anchors provides a broad choice for merchants. The cost of the whole live broadcast freight yard is layered from the gold anchor to the mass anchor, and both large and medium-sized businesses can easily choose their own freight lanes.
2. Due to the cooperation of live broadcast organizations in traffic, anchor and product selection, if a good product is really good and cheap, it can be quickly exposed even if the brand strength is weak, which gives many small and medium-sized businesses interested in providing goods a huge opportunity.
Another advantage of the rapid development of the live broadcast industry is that it provides a large number of cheap and high-quality products for the society, which contributes to the sustainable development of the whole society. Because the success of the anchor with goods needs to establish its specific personnel and establish contact ties with fans through credit. Therefore, the quality and price of products are particularly important. The quality of products will be guaranteed by selecting products, and the price of products will benefit the people through the bargaining power of the anchor, and eventually a large number of high-quality and low-priced products will be pushed to the society, and inferior products will be gradually eliminated. Anchor can guide the priority of fans' shopping scenes to a certain extent, establish personal IP and achieve stable income.
4. From the perspective of employment, the live broadcast of commodities has also led to the emergence of a large number of emerging jobs such as anchors and operation teams behind anchors. First, for startups, forming a live broadcast team may bring at least five jobs. However, compared with the professional live broadcast team, it is a flexible employment method for individual anchors to try to bring goods. While taking into account their main business, they can bring extra income for themselves through live broadcast.
However, the live broadcast industry has also had some negative effects due to its rapid expansion.
1, the extremely low entry threshold has brought a large number of employees with different qualities, and the low level of integrity of some employees has also hurt the legitimate rights and interests of some consumers. After placing an order, some consumers found that they received fakes, inferior products and futures. Due to the lack of complaint channels, it is difficult for consumers to effectively curb these illegal businesses and illegal live broadcasts. The voice of industry standardization is one after another.
2. Some anchor agencies in the industry have set a high admission fee and commission ratio for merchants, but they can't guarantee sales, which eventually leads some merchants to lose money everywhere. In addition, it is a de facto commercial fraud for some anchor organizations to use the brush list to hire the water army to forge live broadcast data. These merchants will soon find that few orders are in obvious contrast with the fiery live broadcast room, or that although the live broadcast is effective, the proportion of consumers returning goods is high, and the live broadcast platform not only earns commissions, but also does not bring due benefits to merchants.
Any era, an era is bound to have new opportunities. No matter whether the market becomes a red sea or a blue ocean, only by persistently contributing high-quality content can you be discovered and tapped by the market and successfully embark on the road of freelance development.