Behind the boycott of Nike sneakers is the skyrocketing domestic products. Since the appearance of China Xinjiang Cotton, the popularity of a series of internationally renowned sports brands, led by Nike, has fallen sharply in China. Many consumers in China no longer trust these brands and have decided to boycott these sports brands. Naturally, everyone's attention is focused on domestic brands.

In fact, there are many very good original independent sports brands in China, such as China Li Ning, Anta, Xtep and so on, and everyone is familiar with them. However, due to the influence of Nike, Adidas, Puma and other brands in China, their exposure rate dropped significantly. But now, people resist these sports brands, so they start buying them. When everyone was ready to go offline or open the mobile APP to buy the products of these brands, they unexpectedly ushered in a blow.

China Li Ning sports shoes, which used to cost only 1000 yuan, have now soared to more than 40,000 yuan. The price is equivalent to an increase of over 30 times. This is a terrible figure. More than 40,000 yuan is enough to buy fashion shoes of some famous luxury brands in the world. And if you want to spend more than 40 thousand to buy a pair of sports shoes, I believe many people are definitely unwilling. The reason why this phenomenon will occur is because shoe merchants fry shoes upside down. Before, because of leisure culture, shoe merchants saw business opportunities and hoarded a lot of goods. When the price of saturated shoes rises, they put the goods on the market and make a profit from it.

It is this way of treating sneakers as futures that leads to the instability of the market price of sneakers. Many people have regarded frying shoes as one of their occupations. Many people make a lot of money by frying shoes. The reason why shoe merchants make a steady profit is because young people's consumption concept is persecuted by them. Everyone thinks that wearing expensive sports shoes is the fashion and trend. So even if these sneakers are expensive, some people will buy them, because they think they are the ones who really understand the sneaker culture and are willing to invest.

I think young people's understanding of sneakers is not sufficient now, and even a little distorted. It is precisely because of this that everyone is too irrational about these sneakers, which leads to consumption in advance and brings very serious troubles to their lives and families. I hope the relevant departments can manage the chaos in the sports shoes market in recent years. There is nothing wrong with loving sneakers, but it is very shameful to use fried sneakers as a means of profit.