Each financial field has its own particularity, such as the rapid changes in the futures securities market, the emergence of big brands in the secured leasing industry and the pressure from international financial giants. Domestic pan-financial enterprises urgently need to formulate more comprehensive and effective countermeasures. Of course, financial enterprises have more needs, such as telling better "stories" to global investors and cultivating a better public opinion atmosphere while doing roadshows before sprinting for listing; For example, the current business development is slow, squeezed by competitors' markets, and marketing breakthrough strategies are urgently needed. At present, many financial enterprises have turned their attention to online marketing.
Relevant data show that the overall degree of e-commerce in the financial securities industry is generally high, such as online banking and online securities. In terms of online advertising, banks, insurance and other large financial institutions generally put online brand advertisements, while payment companies have greater efforts in online marketing. Deng Chaoming, chief planner of Win Way Consulting, believes that in the market environment where Internet marketing is becoming more and more mature and customers are increasingly networked, not only financial enterprises that have adopted online marketing measures will expand their strategic scope and strengthen their implementation, but also a large number of enterprises that previously ignored online marketing will join the Internet War Group.
In fact, in the last two years, many online marketing solutions have appeared in the financial industry, such as the accelerated plan of online integrated marketing, the eight strategies of online marketing, the eagle flying plan of online marketing, and the six modes of online integrated marketing. From the initial news dissemination to network activity marketing, search marketing, network event marketing, Weibo marketing and network video marketing, this is a brand-new pan-financial industry network integration.