Our well-known brothers and sisters, Li Jiaqi and Weiya, have accumulated more than 10 million fans on the mainstream platform, and they all have strong goods selection teams and operation teams. Luo Yonghao, an online celebrity and newcomer, also started to build momentum early before the first live broadcast with goods. When he debuted in April 2020, he had more than 5 million fans; By May 2020, the number of fans has also exceeded10 million. It can be seen that the first element of selling goods to fans and bringing goods is: accumulating fans.
Women account for more than 80% of online shopping users, and women usually have strict requirements for their carefully selected products. Once the goods are received and do not meet your expectations, there will be a return. At this time, if the after-sales treatment is improper, the fan feathers carefully accumulated by the anchor will fall off, and even the powder will turn black. Therefore, the second element of anchor delivery: product selection and after-sales.
As an old man who has lived in the live broadcast industry for 6.7 years, I can clearly tell you that as a newcomer, the fan base of the babies is very small, and it is conceivable how bleak the orders for goods are. Even if the order is accidentally exploded, can the quality and after-sales service of the products we choose keep up? The profitable goods brought by the baby are basically second-line products, because the commission of the first-line brands is invisible. The after-sales service of second-tier brands is often unsatisfactory, which is also the reason why many people bring goods live, because they also choose to believe, and then find it difficult to defend their rights after sale. At this time, as newcomers, our first and second elements are difficult to satisfy.
Li Jiaqi signed a contract with US one as early as 20 16, and VIA became the anchor of Taobao in the same year. As early as four years ago, the company was re-established before it was hatched in Li Jiaqi and Viya. 19 also tried live broadcast with goods, and found college graduates from art department, marketing department and hosting department respectively, and the response was average. So if you are not an online celebrity like Luo Yonghao who always brings his own traffic, bringing goods into the live broadcast at this time will make you black and blue.
Now all major e-commerce platforms and big businesses have their own anchors. Bringing goods into the live broadcast now is tantamount to throwing eggs at stones. Now to join the live broadcast industry, we should focus on entertainment live broadcast. After all, 90% of users who watch live broadcasts are men, and men's desire to reward is much higher than their desire to consume. This is the fundamental reason why we know that online celebrities are basically entertainment and rarely talk about goods.
Entertainment anchor is the starting point of new baby. It can be realized quickly and settled quickly. Just maintain online fans, there is no need to have after-sales concerns about goods.