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What are the main ideas conveyed by Wu Zhijian and Little Turtle's investment wisdom?
Wu Zhijian has columns on Zhihu and Snowball. The idea he preached in Little Turtle is the same as that he preached in Zhihu column, that is, financial institutions are much more deceptive, and investors can only improve their ability to distinguish right from wrong by learning their own investment knowledge.

The book "Little Turtle" may have learned some marketing techniques from foreign countries, and exposed the "dirty secrets" of many financial and fund industries how to fool investors. It's a bit like those books that expose magicians' tricks to the public, which will definitely arouse the anxiety of magicians' associations.

In fact, this kind of "marketing technique" to gain eyeballs through "tearing" is not a new invention, but it is relatively rare in China's financial industry. This is mainly because the knowledgeable people are all insiders. Who would be stupid enough to ruin their job? Even if you do, will your boss and colleagues do it? So at present, there are almost no such books in China: those who dare to write don't understand, and those who do don't want to write. This may also be an advantage of Wu Zhijian's writing this book in Singapore: as an "outsider", he doesn't work in the domestic financial industry, and he doesn't care about the life and death of your domestic funds and banks, so he can write freely and without scruples.

The book Little Turtle not only declares war on the vested interests in the financial industry, but also mainly conveys the three principles put forward by the author in the book: cost control, systematic effectiveness and long-term persistence. In fact, these three principles are nothing new or cliche. Didn't Buffett say that if you don't want to hold a stock for more than ten years, you'd better not buy it. The difference is that the book Little Turtle gives many practical research examples to prove the importance of cost control and long-term persistence. This is probably in line with the "Evidentialism" advocated by Wu Zhijian: nothing is said, and the evidence is the best.

My feeling is that the bluffing skills of some financial institutions mentioned in the book Little Turtle are still worth learning. Although the author's motivation may only be to sell more books, objectively speaking, the more information we know, the lower the possibility of being cheated, as simple as that. I basically know all the investment ideas mentioned in Little Turtle, but when the stock market comes, I can't care so much. Once-in-a-decade market, if you miss it, it will be gone. You kept me going for a long time. Isn't this an opportunity to give up a windfall?

So I will divide my investment funds into two parts: the tortoise and the rabbit. Turtle's investment strategy, as I said in the book Little Turtle, is long-term investment, adhering to the strategy of low cost and diversified investment.

But I won't give up the opportunity to make waves and make big money easily. Therefore, in my other investment fund, I will look for investment opportunities that can be multiplied by 5 times or 10 times. I will always remind myself that I may make such and such mistakes and need to pay attention to these traps, but when it comes to the actual transaction, I will do it when I should, and I will never hesitate. You know, opportunities only favor those brave people who dare to take risks!