Brand benefit is the use of brand in products, which brings economic and social value to brand users and is the function of brand use.

Brand effect refers to the effect that the brand brings to the enterprise, which is the continuation of the enterprise value in the commercial society. In the current brand-led business model, it means commodity positioning, business model, consumer groups and profit return.

2、? Have different functions

Brand effect Establishing a corporate brand requires a company to have a strong ability to integrate resources and show the essence of the company to the world through the brand. Establishment method: advertising, daily marketing and after-sales service all have direct influence. Brand effect is the benefit and influence brought by the use of brand in products to brand users.

Brand is the product of the development of commodity economy to a certain stage. The original purpose of brand is to make products easy to identify. The rapid development of brand is produced under the condition of highly developed commodity economy in modern times. Its rapid development lies in the huge economic and social benefits brought by brand use to commodity producers.

3. Different influences

We can see the value of the brand because the brand can continuously gain benefits through the splicing of the advantages of the brand, and can make use of the market development and image expansion of the brand, and the capital accumulation is also constantly developing.

Brand effect is the benefit enjoyed by product operators because of using brands. To achieve good brand effect, enterprises should not only increase the breadth and depth of brand promotion, but also take improving product quality and strengthening product service as the fundamental means.

Baidu Encyclopedia-Brand Benefit

Baidu Encyclopedia-Brand Effect