Investment consultant is a small business scope under the asset management business license of securities companies. It is mainly a special account product entrusted by a single client to a single investment manager. The investment manager of the investment manager issues an "investment proposal" for the product, and the client executes the transaction according to the instructions under the channel.

In essence, there is no difference between the business and profit model and the actively managed directional asset management plan, except that there is usually a separate investment business team within the securities firm, sometimes even in parallel with the asset management team.

The advantages of these two products are:

First of all, these two businesses are indeed core businesses, which are directly affected by policies and will fluctuate greatly. If we want to say who is more affected by policies, it is asset management. After all, business opportunities are greatly given by policies.

Secondly, it is really easy to make money when there are resources or the market is good. But from the perspective of cultivating ability, asset management is much weaker. It is difficult to cultivate hard core skills for short-term fast-paced things such as matchmaking and financing. On the contrary, although investment banks are slow, the financial and legal capabilities of the industry are relatively light.

Finally, investment banks must be able to withstand loneliness. It is indeed possible that you will have ruined projects along the way, but when they really come out, the value will be very obvious. Asset management is more suitable for those students whose personality adapts to marketing, because it is very likely that you will come into contact with some contractual things as soon as you take up your post.