User portraits, also known as user roles, have been widely used in various fields as an effective tool for delineating target users and connecting user needs and design directions. In the actual operation process, we often use the simplest and most close-to-life words to link the user's attributes, behaviors and expected data transformation.

As the virtual representatives of actual users, the user roles formed by user portraits are not established outside the products and markets, and the formed user roles need to be representative and can represent the main audiences and target groups of products.

Advantages of user portrait

User portrait can make the service object of the product more focused and dedicated. In the industry, we often see such a phenomenon: to make a product, we expect the target users to cover everyone, men and women, the elderly and children, experts Xiao Bai and Wen Qing Diaosi.

Usually, such products will die out, because each product serves the same standard for a specific target group. The larger the target group base, the lower the standard. In other words, if this product is suitable for everyone, then it actually serves the minimum standards. Such products are either featureless or too simple.