Gold investment in developed countries in Europe and America has a history of more than 100 years, with perfect trading system and mature investment environment. The gold spot market in London, the gold futures market in the United States and the gold markets in other parts of Europe have formed a 24-hour uninterrupted gold investment market all over the world. The formal establishment of Shanghai Gold Exchange indicates that China gold market is going to the world. In recent years, the gold market in China has developed rapidly. Nowadays, affected by the international financial crisis, China investors' enthusiasm for gold investment has reversed. The physical gold bars in the gold market and the account gold (paper gold) of commercial banks have continued to grow rapidly and the transactions are active.