What do you mean by red wine circulation goods? Currency is another name of "currency in circulation", that is, it plays a universal equivalent role in the process of commodity production and commodity circulation, and performs functions such as value scale, circulation means, payment means and currency storage. What does it mean to share red wine circulation goods below?

What do you mean by red wine circulation goods? 1 Red wine in circulation is generally red wine that can be seen everywhere in the wholesale market. There are also low, medium and high-end products, but the difference is that low-end products are specially made for factories; Mid-to-high-end products generally enter circulation after the catering channels and nightclubs sell well.

How to distinguish between parallel goods and licensed goods when buying red wine?

1, licensed wine

Licensed goods are relative to parallel imports. Licensed goods refer to overseas goods that enter the domestic market through legal customs declaration procedures and other formal channels. Licensed goods can enjoy after-sales service and quality assurance in the domestic market.

Used in wine, licensed wine refers to wine imported through formal channels. This wine is imported red wine which has been paid by China Customs and passed the commodity inspection certificate. According to the Food Safety Law

Imported wines must have Chinese labels before circulation in the market, including wine name, ingredient list, alcohol content, names and addresses of producers and distributors, date identification, storage conditions, net content and warning.

In addition, licensed goods must also have an import inspection and quarantine certificate (health certificate). Licensed wine has quality assurance and after-sales service, which can guarantee the legitimate rights and interests of consumers.

Look at the picture below. All the bottles are labeled in Chinese. They are licensed.

2. Parallel import of wine

Parallel imports refer to products sold in a country or region, and there is no sales agent designated by the original manufacturer. The origin of the term "parallel import"

It is because in order to avoid customs duties, early smugglers sealed the goods shipped from abroad in plastic bags and put them in the agreed shallow sea, and then shipped them away from land by boat. Therefore, it is generally considered as the general term for smuggling and selling products through abnormal channels.

In short, wine parallel imports refer to a series of illegal wines that have not been paid by China Customs, inspected by commodity inspection, and have no information on Chinese labels, and have entered China through unknown channels. The reason why parallel wine exists is because parallel wine can avoid high taxes.

Generally speaking, the import tariff of a bottle of imported wine is 14%, the value-added tax is 17%, and the consumption tax is 10%. Finally, the total tax is generally about 48% of the CIF. High taxes make some importers turn their attention to parallel imports.

However, although parallel imports can reduce costs, their risks are also relatively high. For example, parallel imports are sometimes fakes at the same time, which cannot guarantee the integrity and continuity of business. The complicated transportation and storage of parallel imports is a great threat to the quality of wine. In addition, parallel imports are essentially smuggling and have violated national laws. Once investigated, the punishment is heavier.

Look at the picture below. There is no Chinese label on the bottle at all. It's parallel imports.

3. Imitation of wine

Shanzhai, in popular terms, is piracy, cloning, imitation and so on. , an industry developed by private IT forces. Its main characteristics are imitation, rapidity and popularity. The main form of expression is to start from a small workshop and quickly imitate famous brands.

In the wine industry, driven by huge profits, there are liquor wholesale markets, tobacco and alcohol specialty stores desperately selling products, and knockoffs are also emerging one after another. Fake wine is mainly equipped with famous brands, such as Lafite Manor, Lafite-Winery, Guangdong Romannicotti and Lafite Romannicotti.

4. Fake wine

Fake wine can be presented in many ways. Jeannie Li, a wine master, concluded that fake wine can be mainly divided into the following four types:

(1) original wine bottle, original wine, but the label year has been tampered with.

This kind of fake wine can be said to be the most expensive and difficult to identify in the world, because nothing else has changed, only the year has been tampered with, and even real wine experts may not be able to identify it, but it is not common in China.

(2) The original bottle, wine label and year are correct, but the wine is refilled.

In the southern cities of China, the top wine bottle trading market is particularly active. There was once a case that a bottle of Lafite Castle could be sold for 500 to 1000 yuan. This is because after buying the original bottle, counterfeiters can refill it with other wine and sell it at a high price.

(3) Fake wine bottles and real wine labels

Because the label is easy to tear off from the original bottle, many bottles, such as Chateau Haut Brion and Romanji? The bottles of DRC are unique, and imitation will cost a lot of money, so many counterfeiters will use fake bottles.

(4) Fake wine bottles, fake wine labels, fake corks and fake wine caps

This kind of fake wine is very common in China, and the price is very cheap, so its fake traces are easy to find. Many counterfeiters will make some obvious mistakes due to their lack of wine knowledge, such as incorrect information of wine labels, lack of texture and three-dimensional sense of wine label paper, poor sealing work of wine bottles and so on.

Therefore, we must be wary of "parallel wine" when buying imported red wine.

Because this wine has not been inspected by commodity inspection, the quality is not guaranteed. Compared with "parallel wine", it is "licensed wine" that enters China through formal channels.

For ordinary consumers, the biggest attraction of "parallel wine" lies in the relatively low price of "licensed wine". Many unscrupulous merchants take "parallel wine" as a fake head, in fact, they pretend that the fake wine produced in China is "parallel wine"

Drinking such wine can not only play a role in health preservation, but may be harmful to the body. Therefore, we must be wary of "parallel wine" when buying imported red wine.

No matter which country imports wine, customs declaration is the first step for imported goods to enter China. The three tariffs on wine add up to about 48%. Therefore, a bottle of ordinary French AOC wine is imported to China and then passes through agents and distributors, and at least the last 200 is appropriate.

If you encounter AOC wine imported from France below 100 yuan, you can determine that it is fake wine or "parallel wine".

What do you mean by red wine circulation goods? Circulation goods are products that generate a large number of orders and finally reach consumers through multi-level channels.

Terminal goods are products with few orders, generally limited quantity and strong differentiation.

Terminal is the most competitive and decisive link. On the shelf of the terminal counter, various brands fight side by side here. How to attract consumers' attention and influence their purchasing psychology is the key to terminal work.

Sales terminal refers to the store where enterprise products directly face consumers in the sales channel, which belongs to the forefront and the most important link in the enterprise marketing channel. Sales terminals generally include brand stores, brand chain stores, retail stores, supermarkets, department stores, convenience stores and so on.

Business flow logistics relationship

Judging from the relationship between business flow and logistics, it presents three States of mutual combination, mutual separation and mutual restriction.

First, generally speaking, business flow and logistics are combined, and the transfer of commodity ownership causes the movement of commodity entities. In this case, the relationship between business flow and logistics has no obvious influence on the formation and selection of circulation channels;

Second, in the case of separation of business flow and logistics, whether it is business flow in front, logistics in the back, logistics in the front, logistics in the back, or only business flow without logistics, commodity circulation presents a dual channel of separation of value entities and material entities. Dual channels are conducive to promoting the transfer of goods from production to consumption under certain historical conditions;

Thirdly, there are two situations in which business flow and logistics restrict each other, either unreasonable business flow leads to unreasonable logistics, or unsmooth logistics leads to stagnant business flow, both of which will lead to unsmooth circulation channels, so we should actively create conditions to coordinate the relationship between them.

What do you mean by red wine circulation goods? What do you mean by cross-selling, currency goods and terminal goods?

Cross-selling: In order to effectively control market resources, in different regions and demand environments, we take advantage of the defects and loopholes of the market mechanism, adopt means and tools that violate the market rules for a specific commodity supply object, and aim at the other party's supply system and effective demand system by means of price, so as to completely control effective market resources.

Circulation goods: Circulation loan refers to products that generate a large number of orders and finally reach consumers through multi-level channels. There is no market protection and price protection, and the price is relatively low, and the money and goods are clear.

Terminal goods: it is the last link of market sales. If the process of products from manufacturers to consumers is regarded as a channel, then the forefront of consumers' purchase is called the terminal, which means the realization of product value and the link between consumers and distributors.