Suning Appliance (002024) is a leading home appliance retail enterprise in China, which was established in 1990 and headquartered in Nanjing, Jiangsu Province. The company mainly deals in household appliances, digital products, communication equipment, furniture and household items. Suning Appliance is famous in China for its diversified product line, excellent service and extensive sales network.

The development course of Suning Appliance 1990, Suning Appliance was established in Nanjing and began to operate household appliances.

1996, Suning Appliance expanded its business scope and entered the field of digital products.

In 2004, Suning Appliance became the first home appliance retailer listed in China.

On 20 10, Suning Appliance launched its own brand "Suning Appliance".

In 20 14, Suning Appliance acquired China and entered the retail industry.

In 20 17, Suning Appliance became the largest home appliance retailer in China.

The business strategy of Suning Appliance is 1. Diversification of product lines: Suning Appliance products cover many fields such as home appliances, digital, communication and furniture. And meet the different needs of consumers.

2. Online and offline integration: Suning Appliance has established a strong sales network through online and offline integration. Consumers can buy products in physical stores or shop online through Suning official website.

3. Brand building: Suning Appliance pays attention to the shaping of brand image, launches its own brand "Suning Appliance" and actively promotes the brand.

4. Excellent after-sales service: Suning Appliance provides comprehensive after-sales service, including product warranty and return. To provide consumers with a better shopping experience.

Future Prospect of Suning Appliance With the continuous development of China household appliances market, Suning Appliance is facing new opportunities and challenges. The company plans to further expand the sales network, strengthen the integration of online and offline, strengthen brand building, and improve product quality and service level. At the same time, Suning Appliance will also increase investment in scientific and technological innovation and actively explore new business models to adapt to changes in consumer demand.

Suning Appliance (002024), as a leading enterprise in the home appliance retail industry in China, has always maintained a good market competitiveness with its diversified product line, strong sales network and excellent service. In the future, with the continuous upgrading of China's consumer market, Suning Appliance is expected to continue to achieve rapid development.