1. "Influence"

In this book, psychologist Dr. Robert B. Cialdini explains why some people are so persuasive that others We are always gullible.

2. "Positioning: The Concept with the Most Influence on American Marketing in History"

This is Trout's famous work, which provides an in-depth explanation of positioning theory and operation methods, and is accompanied by rich Practical case analysis guides entrepreneurs to successfully position their companies and achieve business success.

3. "Sales is about playing with emotional intelligence: sales soft skills that 99% of people don't know"

This book starts from emotional intelligence and combines common sales channels in the sales industry. , customer psychology, customer maintenance, negotiation skills, team management and other issues are elaborated in detail, and effective guidance methods are given.

4. "Marketing Management"

This is the "Marketing Bible" that is passed down by word of mouth and has been included in the must-read list of various management books. You will understand marketing after reading this.

Extended information:

Marketing process

In countries with different politics, economies, and cultures, marketing should not remain static. Even in the same country, marketing methods are different in consumer goods industries, B2B industries (business to business industries) and service industries. In the same industry, different companies also have different marketing methods.

Marketing is a discipline about how companies discover, create and deliver value to meet the needs of certain target markets while making profits. Marketing is used to identify unmet needs, define and measure the size and profit potential of the target market, and find the market segment that is most suitable for the enterprise to enter and the market supplies suitable for this segment.

Meet the needs of users or even create needs for users

Reference materials: Marketing-Baidu Encyclopedia