It's July 7th again. With the approach of Tanabata, the sales of gold ornaments reached a small climax. A few days ago, the Economic Herald reporter visited the jewelry counters of large shopping malls in Jinan's bustling business district and saw that many merchants offered a discount of 60% off gold jewelry to 1 10 yuan, and there were also discounts on inlaid jewelry. Such concentrated preferential efforts have attracted many couples to buy.
It is worth noting that after the Federal Reserve raised interest rates last week, the price of gold changed to a four-month decline and rebounded with a gap. "Bottom-hunting or wait-and-see" has become the biggest problem that puzzles consumers and investors.
▲ On the evening of July 30th, many couples in Ginza Mall (Yanshan Store) were photographed by Wang Yajie in front of the gold jewelry counter.
Tanabata discount has been opened.
On the evening of July 30th, the reporter from Economic Herald came to Ginza Mall (Yanshan Store). Although the store is closed near the shopping mall, there are still many couples consulting and buying in front of the gold and jewelry counters such as Old Temple and Chow Tai Fook.
"70 yuan is deducted today, with a discount of 428 yuan/gram." A shopping guide of Zhaojinyinlou told the Economic Herald that the price of gold has increased in recent days compared with mid-July. However, with the promotion of Tanabata, the current preferential price has hit a new low in several months. "Tanabata is also this preferential strength, which can be purchased in advance." Zhao Jin jewelry shopping guide said.
▲ On the evening of July 30th, the gold decoration counter of Ginza Mall (Yanshan Store) publicized the promotional photos of Wang Yajie Tanabata.
"The salesperson said that you can enjoy the Tanabata discount in advance, because you still need to prepare' three golds', so come and have a look." In front of Chow Tai Fook's counter, Ms. Tang, a citizen of Jinan, told the Economic Herald that she and her partner were preparing for the Tanabata Certificate and had been paying attention to the changes in the price of gold in order to get married and buy gold ornaments.
"I compared the recent price, and the price of counter gold jewelry in July has gone out of the V-shaped trend. Take Chow Tai Fook as an example. The lowest price in July appeared on July 2 1, and the listing price was 479 yuan/gram. In the first five days of early July, Chow Tai Fook's listed gold price remained at a high of 507 yuan/gram. " Ms. Tang calculated, "Today (July 30), the listing price of Chow Tai Fook is 498 yuan/gram, and the counter is 453 yuan/gram after deducting 45 yuan's activity discount, which can be regarded as a relatively favorable price in the near future."
So, will there be more preferential activities on Tanabata Day? In this regard, the shopping guide of Chow Tai Fook counter in Ginza Mall (Yanshan Store) said in response to the consultation of the Economic Herald reporter, "At present, the discount activity is the same as Tanabata, but the final discount of Tanabata depends on the listing price of the day."
Buying gold ornaments requires multiple price comparisons.
During the visit, the reporter of Economic Herald learned that although all merchants started the promotion activities on Tanabata, the price concessions of the same brand in different shopping malls were not the same. Gold sellers suggest that in the process of buying gold jewelry, we should compare the prices of different brands and pay attention to the preferential activities of the same brand in different shopping malls.
"This year's Tanabata Jinan Red Mansion Ginza zoom in! The gold deduction is the highest 1 10 yuan, and the brand counter activities are different. " On social platforms such as Xiaohongshu, many netizens with gold purchase plans are sharing Jinan Tanabata gold promotion with each other. A blogger named "Xiao Wang" wrote in the "Gift Guide for Chinese Valentine's Day in Jinan Red House Ginza" published on July 3rd1that "Zhou Shengsheng will reduce 65 yuan, and Xie Ruilin will reduce 75 yuan. The activity is really enough. Gold and silver buildings are reduced 1 10 yuan. Choose an ancient gold bracelet and save a lot of money. "
The Economic Herald reporter noted that on July 30th and 3rd1day, the domestic basic gold price remained at 385 yuan/gram, and there was no fluctuation. The average listing price of major brands is around 498 yuan/gram. But I'm also recruiting gold and silver floor counters. In different business districts, the reduced preferential prices are different from those in 40 yuan.
In addition, the Economic Herald reporter observed that some gold jewelry counters set different preferential thresholds according to the grams purchased by consumers.
▲ At noon on July 3 1 day, hang lung plaza Jewelry Counter launched the Tanabata promotion. Photo by Wang Yajie
"Today, the listed gold price of pure gold is 498 yuan/gram, 5 grams MINUS 40 yuan; 5 grams, minus this 60 yuan, that is, the lowest price of pure gold is 438 yuan/gram. The listed gold price of 999 is 499 yuan/gram, and the preferential strength is the same. " At noon on July 3 1 day, at the Liu Fu counter on the 3rd floor of hang lung plaza, Jinan, the shopping guide told the Economic Herald reporter that "Laojin (pure gold 999) was exchanged at the original listing price of 499 yuan/gram, and gold rose by 30%, plus labor costs. The workmanship is not discounted, ranging from tens of yuan per gram, or it is priced by piece. "
"In mid-July, I consulted Liu Fu's online celebrity' Pig Nose' necklace in Ginza Mall Company. At that time, the shopping guide said that after deducting 60 yuan according to the in-store discount, the price per gram was around 440 yuan, and the labor cost of 95 yuan/gram was 535 yuan/gram. " Wang Xiao, a Jinan white-collar worker who has a soft spot for Liu Fu Guangying Gold Series, told the Economic Herald reporter, "Today's price is cheaper than the price per gram on the day of my consultation. The labor cost of 2 yuan is still not discounted. " However, she didn't see this necklace at the counter in hang lung plaza that day because it was out of stock.
"I'm going to rob online at 8 o'clock tonight. JD.COM Tmall and Tanabata gold offers have been opened, and the flagship store has stocked this product, which I have added to the shopping cart. " Wang Xiao took out his mobile phone and showed it to the Economic Herald reporter. The "pig nose" necklace in her shopping cart weighs 6 grams of gold, and the original price is 3534 yuan (including labor costs of 558 yuan). At 8: 00 pm on July 3 1 day, after the activity of 3000 MINUS 300 started, plus the discount of coupons, the final hand price was 3 104 yuan. Wang Xiao calculated, "the online price is cheaper than the counter 100 yuan."
What is the future trend?
"Buy gold in March, July and 10 every year, and the price is more favorable, because the demand for gold is sluggish during this period. So at this time, the gold shop will also engage in promotional activities to attract more consumers to buy. " Qin Shijie, a gold dealer in Jinan Mengjinyuan, told the Economic Herald that consumers who want to buy gold should pay attention to the news of gold price reduction, and at the same time, they can go to major gold shops to find out.
As a traditional safe-haven asset, affected by multiple factors such as repeated epidemics and international geopolitical conflicts, the market has certain expectations for the upward trend of gold prices. The Economic Herald reporter noted that since the beginning of this year, gold prices have fluctuated significantly. Since hitting a high of $2,070 per ounce in March, the international gold price has fluctuated and fallen all the way. As of July 20th, the New York Mercantile Exchange gold futures price closed at $ .694.3 per ounce/kloc-0, the lowest in nearly 10 months.
"A strong dollar, a weak commodity market, the adjustment of traders' positions or the fall in gold prices are the three main driving factors. "A few days ago, the report released by the World Gold Council pointed out that the price of gold fell by 6% in the second quarter, and the gold ETF was also affected, with an outflow of 39 tons in the second quarter.
It is worth noting that after the Federal Reserve's interest rate meeting announced a rate hike last week, gold jumped and continued to rebound. This performance of gold slightly exceeded investors' expectations.
"This time, the Fed raised interest rates by 75 basis points. This is the second consecutive rate hike of 75 basis points this year, which is in line with market expectations and has been digested by the market in the early stage. After announcing the decision to raise interest rates, Federal Reserve Chairman Powell stressed at the press conference that the US monetary policy is currently neutral, which means that the Fed may soon start to slow down the pace of raising interest rates. " Zhu Hong, an analyst in the financial industry, told the Economic Herald that Powell's statement on future trends and judgments is particularly noteworthy. This boosted the safe-haven appeal of gold, and the market chose to buy gold.
"In the first half of 2022, the global gold market was supported by macroeconomic factors, including high inflation and turbulent geopolitical situation, but it also faced the resistance of raising interest rates and the almost unprecedented surge of the US dollar. Although the price of gold has dropped slightly from the unusually high level in the first quarter, gold is still one of the best performing assets so far this year. " Louise Street, senior analyst of the World Gold Council, analyzed, "Looking ahead, we believe that threats and opportunities will coexist in the gold market in the second half of the year. Investors' demand for safe haven will still provide support for gold investment, but further tightening of monetary policy and continued strength of the US dollar may pose resistance. "
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